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All Posts Tagged Tag: ‘AdWords’

Watch Google’s Latest Enhanced Campaigns Webinar

Google has uploaded a new webinar about Enhanced Campaigns to YouTube. Advertisers with a half hour to spare would probably do well to check it out. This one specifically deals with Google Shopping and Enhanced Campaigns. Earlier this week, Google announced new ValueTrack parameters for Enhanced Campaigns.

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Google Enhanced Campaigns Get New ValueTrack Parameters

Google announced today that it will be launching new ValueTrack features for advertisers using keyword level URLs, in the coming weeks. The company says these will help advertisers achieve specific conversion and ROI goals, and help ease the transition to Enhanced Campaigns. They will do so, Google says, by directing users to device-specific landing pages at the keyword level and …

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Google Launches New Mobile App Download Ad Format

Google has a new mobile app download ad format aimed at making it easier for people to download advertisers’ apps. It works with iTunes or the Google Play Store. The format is only available for those who have upgraded to enhanced campaign settings. “With enhanced campaigns, click-to-download ads will no longer trigger the app icon, so once you upgrade to …

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Google Changes AdWords Terms in Some Countries

Google announced some updates to its AdWords Terms & Conditions in North America, the Caribbean, and Latin America (except Mexico, Argentina and Brazil). You can see the full country list here. The main change Googee points out is that the terms now accomodate new advertising products and services. “For example, we offer third-party ad serving in some situations, so you’ll …

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Google Launches New Survey Ads, TrueView For AdMob, Online Games

Google announced two new ad offerings today: surveys and TrueView in AdMob and games. The announcements came as part of a speech from Google SVP, Advertising, Susan Wojcicki, at an IAB conference. Of the surveys, she says: It’s still too hard for brands to measure the impact of their display and video campaigns, beyond simple metrics like clicks and impressions. …

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The Latest In Google’s Plot Against Groupon

Google has released a new Offers format for AdWords ads. Larry Kim, CTO of Wordstream, who was an early Google partner on Enhanced Campaigns shared this screen cap with us: Kim calls it “Google’s plan to kill Groupon,” and says these ads matter because: 1) Way better deal than Groupon who requires 50-90% discounted pricing, then takes 50% of that …

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Google Adds Search Funnel Columns In AdWords Tabs

Google announced the launch of new Search Funnels columns in AdWords so advertisers can add them to their campaigns, ad groups, keywords and ad tabs. “Search Funnels show you how users search for products before converting, allowing you to make better informed decisions in AdWords. Now, we’re making it easier than ever to incorporate Search Funnels data into your everyday …

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Google Adds Enhanced Campaigns Support To DoubleClick Search

Last week, Google unveiled “Enhanced Campaigns” sending ripples of both worry and elation throughout the marketing world. Google describes it as an evolution of AdWords, but critics are worried about the control they’re forced to give up, among other things. Google said on Wednesday that it will begin supporting enhanced campaigns in DoubleClick Search in the coming weeks “to help …

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What Google’s Enhanced Campaigns Mean For Small Businesses

It’s been a huge week of news in the online maketing industry, particularly when it comes to Google. For one, Yahoo announced that it has signed a contextual ad agreement with Google, which will see Google display ads appear on various Yahoo properties, and even some co-branded sites. Before that, Google announced the launch of enhanced campaigns for AdWords, which …

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AdWords Evolves For Enhanced Multi-Device Campaigns

Google just announced the launch of enhanced campaigns for AdWords, which it says will help advertisers better manage their campaigns in a multi-device world. One key feature is bid adjustments to help advertisers manage bids across devices, locations, time of day, etc. from a single campaign. Google shares an example. “A breakfast cafe wants to reach people nearby searching for …

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Google Wins Six-Year Legal Battle Over Ads In Australia

Google has won a legal battle against the Australian Competition and Consumer Commission (ACCC) after six years in court. The ACCC had alleged that Google enaged in “misleading and deceptive” practices, when displaying ads for a company called CarSales for search results related to Honda Australia. The group believed this to be a violation of Australia’s Trade Practices Act 1974. …

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Harvard Professor Says Google’s Ads Are Racially Discriminating

Harvard professor Latanya Sweeney has put together a report saying that Google is racially discriminating with some of its ads. Google, of course, says this is not the case. Still, it’s an interesting, if incomplete study. Here’s the abstract: A Google search for a person’s name, such as “Trevon Jones”, may yield a personalized ad for public records about Trevon …

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