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AdWords Articles

Google Conversion Optimizer Gets Target CPA Bidding

Google has launched a new feature for its Conversion Optimizer tool for AdWords. It’s called Target CPA Bidding, and lets advertisers set a bid that reflects the average amount they’d like to pay for a conversion, as opposed to the maximum they’re willing to pay for it.

Google Completely Launches AdWords for Mobile
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Google announced today that AdWords for Mobile is now fully available, after being revealed a few weeks ago.

"AdWords for mobile gives you a quick overview of how your account is performing and allows you to easily make select changes to your keywords and campaigns," explains Miles Johnson of Google’s Inside AdWords crew.

Google Gets Favorable Ruling In Rosetta Stone Case
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A lawsuit filed by language software firm Rosetta Stone against Google for copyright infringement has been dismissed by a federal judge.

In its lawsuit, filed in July 2009, Rosetta Stone alleged that Google allowed third parties including individuals involved in software piracy to purchase the right to use Rosetta Stone trademarks or other terms confusingly similar in Google’s Adwords advertising program.

Google Gives Qualified Agencies Preferred AdWords API Pricing

Today Google announced new preferred AdWords API pricing.  Qualified AdWords Certified Partners who manage client AdWords accounts get free use of the API based on managed client spend.

Google Scraps GAP, Launches AdWords Certification Program
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Google is retiring the Google Advertising Professionals (GAP) program, and replacing it with the new Google AdWords Certification program.

Google Introduces iPad Targeting
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AdWords users who feel an urge to target iPad owners can now do so without reaching out to people carrying Android devices and iPhones, as well.  Google’s added an option to its "networks and devices" screen that’ll allow advertisers to adopt a narrow focus.

Google Gives AdWords for Mobile Interface to Advertisers

Today Google has made AdWords for Mobile the default mobile interface for a small percentage of English-language advertisers.

Google Lets Advertisers Expand Audience Reach

Update: Anytime interest-based advertising is mentioned, privacy concerns usually follow, based on its use of browser history.  A Google spokesperson tells WebProNews, "An advertiser can only remarket to users who have visited their site (or who have interacted with their YouTube homepage ad or brand channel)."

Google Introduces AdWords Search Funnels Reports
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Last night, your humble author watched an episode of The X-Files in which a sick boy got a new liver.  The twist was this: the boy got a new liver after a man who built Rube Goldberg machines survived four attempts on his life and won the lottery.  And a new set of reports known as AdWords Search Funnels acknowledges the same principle of cause and effect.

Google Wins Trademark Infringement Case

The European Court of Justice has ruled in Google’s favor with regards to a case Louis Vuitton brought against the search giant.  According to the ECJ, Google did not violate trademark law by allowing advertisers to bid on keywords trademarked by other companies.

Google Gives Advertisers Another “In” On YouTube

In a move that investors and marketers alike should applaud, Google’s figured out another way to make money off the site it bought for $1.65 billion three and a half years ago.  Today, Google explained that it’s come up with a tool to help small organizations advertise on YouTube.

Critical: Improve Your Mobile Search and Advertising Strategy
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A Google exec recently said, "In three years’ time, desktops will be irrelevant." That’s debatable, but there’s no question that mobile use will have grown much more than it already has.

UK’s Department Of Health Reveals $4.25m AdWords Tab
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Google users in the UK may be unusually well-informed with regards to their government’s healthcare policies.  The Department of Health revealed this week that it spent about £2.72 million (or $4.25 million at the current exchange rate) on AdWords over the past year.

To be exact: the department spent £2,720,457.11 between February 1 of last year and January 31 of this one, according to official records.  And a whopping 21,939 keywords (including ones like "health information" and "stop smoking") were covered by its campaign.

Old Version of AdWords API Nears Expiration Date
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Update: Google is reminding users of the AdWords API that on April 22, most of the services related to v13 will be turned off.

Google is telling users to switch to v200909 as soon as possible to avoid any complications.

Original Article: Google has launched the newest version of the AdWords API v2009 beta. That would be version 200909. Google cites the following as the highlights of the new API:

Google Turns to Your Past Emails to Make Ads More Relevant
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Google has made some changes to the way ads shown to Gmail users are selected. If you use the service, you have probably noticed that Google often shows ads that are somehow related to the content of whatever piece of email you are currently reading. If you have noticed this, you have probably also noticed that sometimes the ads don’t seem to have anything to do with your conversation whatsoever.

Google Narrows Down Mobile Ad Targeting
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Google announced that it is now making sure that ads linking to mobile app downloads automatically appear only on devices that actually offer those apps. In addition, the ads will display a "download" link rather than a URL.

Report Suggests More Revenue, but Less Advertisers for Google

AdGooroo, a competitive intelligence agency, has released a new report, which indicates that there as has been a decrease in active advertisers for Google, despite projected Q4 gains.

Google Now Rejecting AdWords Ads Without Proper Display
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Google has made an adjustment to the way it handles display URLs for AdWords ads. This is the URL that appears within the ad itself, that users see before they click on it. The adjustment is for sites that sit on shared or hosted domains.

Are Google’s Ads So Relevant That People Won’t Block Them?
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A while back, Google launched an extensions gallery for its Chrome web browser. Ad-blocking add-ons are among the most popular for Mozilla’s Firefox, so it stands to reason that they will be for Chrome as well. With Google’s primary source of revenue being its ads, a lot of talk has surfaced about Google letting people block its own ads with its own product.

Google’s One-Minute Guide to Search-Based Keywords
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Google has put together a one-minute guide to using its Search-based Keyword tool. The tool was launched just over a year ago in beta. It lets paid search advertisers see what keywords they may be missing out on based on searches on their site.

Google Tries To Connect AdWords Users With Experts
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Companies that need a little help with AdWords may now find it easier to receive some thanks to Google.  Only the help won’t come directly from Google, as the search giant’s in fact launched a search engine for Google Advertising Professionals.