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All Posts Tagged Tag: ‘AdWords’

Google Adds Search Funnel Columns In AdWords Tabs

Google announced the launch of new Search Funnels columns in AdWords so advertisers can add them to their campaigns, ad groups, keywords and ad tabs. “Search Funnels show you how users search for products before converting, allowing you to make better informed decisions in AdWords. Now, we’re making it easier than ever to incorporate Search Funnels data into your everyday …

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Google Adds Enhanced Campaigns Support To DoubleClick Search

Last week, Google unveiled “Enhanced Campaigns” sending ripples of both worry and elation throughout the marketing world. Google describes it as an evolution of AdWords, but critics are worried about the control they’re forced to give up, among other things. Google said on Wednesday that it will begin supporting enhanced campaigns in DoubleClick Search in the coming weeks “to help …

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What Google’s Enhanced Campaigns Mean For Small Businesses

It’s been a huge week of news in the online maketing industry, particularly when it comes to Google. For one, Yahoo announced that it has signed a contextual ad agreement with Google, which will see Google display ads appear on various Yahoo properties, and even some co-branded sites. Before that, Google announced the launch of enhanced campaigns for AdWords, which …

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AdWords Evolves For Enhanced Multi-Device Campaigns

Google just announced the launch of enhanced campaigns for AdWords, which it says will help advertisers better manage their campaigns in a multi-device world. One key feature is bid adjustments to help advertisers manage bids across devices, locations, time of day, etc. from a single campaign. Google shares an example. “A breakfast cafe wants to reach people nearby searching for …

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Google Wins Six-Year Legal Battle Over Ads In Australia

Google has won a legal battle against the Australian Competition and Consumer Commission (ACCC) after six years in court. The ACCC had alleged that Google enaged in “misleading and deceptive” practices, when displaying ads for a company called CarSales for search results related to Honda Australia. The group believed this to be a violation of Australia’s Trade Practices Act 1974. …

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Harvard Professor Says Google’s Ads Are Racially Discriminating

Harvard professor Latanya Sweeney has put together a report saying that Google is racially discriminating with some of its ads. Google, of course, says this is not the case. Still, it’s an interesting, if incomplete study. Here’s the abstract: A Google search for a person’s name, such as “Trevon Jones”, may yield a personalized ad for public records about Trevon …

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Google Adds New Measurement Features To AdWords For Video

Google announced the launch of several new measurement features for AdWords for Video designed to bring some consistency among video ad reporting and other forms of media. One of the features is Reach & Frequency reporting. AdWords For Video will now show you reach and frequency metrics in the campaign reporting interface. “These metrics give you more insight into how …

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Google Makes AdWords API Usage Free

Google announced that it is going to start making AdWords API usage free starting March 1. They’re doing away with the preferred pricing model. There will be two levels of API access once the changes take effect: basic and standard. The former will be the default, allowing for up to 10,000 operations per day. The latter will be available to …

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Old AdWords Impression Share Columns Almost Officially Gone

Google announced back in November that it was rolling out changes for AdWords Impression share reporting (the number of impressions received in a campaign or ad group divided by the estimated number of impressions you were eligible to receive). The company added new columns to separate search and display impression share, and added hour of day segmentation and the ability …

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Google Talks Ad Rank In This Google+ Hangout

Google has posted a recent Google+ Hangout to its Business YouTube channel, where a few members from the AdWords team talk about how ad positioning is determined, and how advertisers can optimize their bids and quality scores. It goes into factors that determine ad rank, bidding strategies and estimates, how quality score is calculated, and optimizing to achieve certain positions. …

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AdWords Now Lets You Convert Flash Ads To HTML5

Google recently launched a new feature in AdWords that lets advertisers convert Flash ads to HTML5, potentially saving time and money. “In this increasingly multi-screen world, it’s important for marketers to easily run ads that reach people on different devices,” says Google Display Ads product manager Ashley Jiang. “But with different specs and standards across platforms, this can currently be …

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Google Expands Its Click-To-Call Ad Feature

Google has been working on expanding its click-to-call ad feature in a few different ways. Today in a blog post, Google provided an update about what it’s been doing. The company recently introduced a click-to-call button for ads using Call Extensions. Google says early results indicate that the new design has positively impacted advertiser click-through rates and call volume. Google …

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