All Posts Tagged Tag: ‘AdWords’

Old AdWords Impression Share Columns Almost Officially Gone

Google announced back in November that it was rolling out changes for AdWords Impression share reporting (the number of impressions received in a campaign or ad group divided by the estimated number of impressions you were eligible to receive). The company added new columns to separate search and display impression share, and added hour of day segmentation and the ability …

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Google Talks Ad Rank In This Google+ Hangout

Google has posted a recent Google+ Hangout to its Business YouTube channel, where a few members from the AdWords team talk about how ad positioning is determined, and how advertisers can optimize their bids and quality scores. It goes into factors that determine ad rank, bidding strategies and estimates, how quality score is calculated, and optimizing to achieve certain positions. …

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AdWords Now Lets You Convert Flash Ads To HTML5

Google recently launched a new feature in AdWords that lets advertisers convert Flash ads to HTML5, potentially saving time and money. “In this increasingly multi-screen world, it’s important for marketers to easily run ads that reach people on different devices,” says Google Display Ads product manager Ashley Jiang. “But with different specs and standards across platforms, this can currently be …

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Google Expands Its Click-To-Call Ad Feature

Google has been working on expanding its click-to-call ad feature in a few different ways. Today in a blog post, Google provided an update about what it’s been doing. The company recently introduced a click-to-call button for ads using Call Extensions. Google says early results indicate that the new design has positively impacted advertiser click-through rates and call volume. Google …

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Google Expands AdWords Business Credit Again

Last month, Google announced the expansion of AdWords Business Credit, a credit card for AdWords. Today, the company announced that it is making it available to more businesses in the U.S. “While a variety of different businesses benefited from the card — from Kuru Footwear to Cascadia Tents — their reasons for using AdWords Business Credit were pretty consistent,” says …

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AdWords Gets Airport Targeting, Updates To Location Extensions

Google announced some improvements to location targeting and location extensions in AdWords. For location targeting, advertisers can now target specific airports – over 350 of them. “With airport targeting, you can offer relevant, last-minute travel and entertainment opportunities, promote your mobile application to airport travelers, amplify interest in your in-airport campaigns, build your brands with mobile display ads, and much …

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Google Changes AdWords Impression Share Reporting

Google is rolling out changes for AdWords Impression share reporting (the number of impressions received in a campaign or ad group divided by the estimated number of impressions you were eligible to receive) in AdWords. Google is adding new columns to separate search and display impression share, as well as hour of day segmentation. Google is also adding the ability …

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Google And Rosetta Stone Settle Trademark Dispute After 3 Years In Court

Google and Rosetta Stone have been battling in court for several years. Both companies have had favorable rulings at one time or another. Rosetta Stone claimed that Google infringed upon its trademarks, but on Wednesday announced a settlement. Rosetta Stone released the following statement: Rosetta Stone Inc. (NYSE:RST) and Google have agreed to dismiss the three-year old trademark infringement lawsuit …

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Google Ads Earning Over $100 Million Per Day [INFOGRAPHIC]

According to a new analysis by WordStream, Google’s flagship product is pulling in over $100 million in search advertising dollars every day. In addition, Google search ads had 5.5 billion impressions per day while the average CPC on Google Search declined to $0.53. This analysis comes just one week after Google’s third quarter 2012 earnings missed high Wall Street expectations. …

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Googler Offers Search Marketing Tips for Small, Local Businesses

When it comes to online advertising, Google is king. When it comes to search marketing in particular, Google has no peer. While nearly every major company in the U.S. has now invested advertising dollars into internet marketing, smaller businesses can easily run into roadblock if they don’t have the expertise or personel to implement a successful strategy in this brand …

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AdWords Conversion Optimizer and Enhanced CPC Changes To Roll Out In November

Google will be rolling out some changes to AdWords Conversion Optimizer and Enhanced CPC next month. These include new ad rotation defaults, a “rotate evenly” change, and eligibility for campaigns to switch to “Optimize For Conversions”. In a post on the Inside AdWords blog, Google product manager Wilfred Yeung writes, “Using AdWords Conversion Optimizer or Enhanced CPC can help you …

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Google Adds iOS App Download Tracking To AdWords

Google announced today that it has launched the ability to track iOS downloads that were driven by in-app display ad campaigns in AdWords. You could already track Android app downloads within AdWords, but this will make for a more complete experience for app marketers. “Apps are a powerful way to keep your most loyal users engaged, and can also be …

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