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AdWords Articles

Google Now Rejecting AdWords Ads Without Proper Display
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Google has made an adjustment to the way it handles display URLs for AdWords ads. This is the URL that appears within the ad itself, that users see before they click on it. The adjustment is for sites that sit on shared or hosted domains.

Are Google’s Ads So Relevant That People Won’t Block Them?
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A while back, Google launched an extensions gallery for its Chrome web browser. Ad-blocking add-ons are among the most popular for Mozilla’s Firefox, so it stands to reason that they will be for Chrome as well. With Google’s primary source of revenue being its ads, a lot of talk has surfaced about Google letting people block its own ads with its own product.

Google’s One-Minute Guide to Search-Based Keywords
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Google has put together a one-minute guide to using its Search-based Keyword tool. The tool was launched just over a year ago in beta. It lets paid search advertisers see what keywords they may be missing out on based on searches on their site.

Google Tries To Connect AdWords Users With Experts
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Companies that need a little help with AdWords may now find it easier to receive some thanks to Google.  Only the help won’t come directly from Google, as the search giant’s in fact launched a search engine for Google Advertising Professionals.

A Convenient Content Truth
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Big businesses with huge pageviews fueled by Google have emerged in recent years that exist only because of a unique SEO / Adwords relationship with Google. Google gives them a huge presence in the long tail SERPS and they in turn give Google increased revenue by being a Google Adsense partner. Not just any Adsense partner, but a Google partner that turns Google search generated traffic into billions of Adwords clicks totaling tens of billions of dollars. 

Google Begins “Next Chapter” in Search Advertising
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Update: Google says its new ad formats are "the next chapter in search advertising", and its "AdWords New Ad Formats Initiative" will focus on two themes:

Google Announces Details of New Product Listing Ads

Google product listing ads have been spotted every now and then for a while now. The company has been testing them, but now the they have announced that US users will start seeing them more frequently on shopping related queries.

Google Gives AdWords Users New Alert Options
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Google has introduced a couple of new alert options for AdWords advertisers. Users can of course use account alerts, and can also use custom alerts. Now Google has added new alerts for keyword and budget ideas, which are personalized tips to help users improve their campaigns’ effectiveness. These are in the "opportunities" tab.

Google Gears Up For The Holidays

It’s getting to be that time of year during which people grow much nicer and more family-oriented.  Or much more rude and antisocial.  Whatever.  Either way, Google’s making a special effort to ensure that it isn’t put out of mind over the next couple of months.

Google Gives AdWords Advertisers New Comparison Option
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Google announced that it is testing a new AdWords feature called AdWords Comparison Ads. These are ads that let users compare multiple offers from the same advertiser that are relevant to the user.

Google says the feature is part of its continuing effort to make ads more relevant and useful to users and help advertisers reach the people who are most interested in their products and services.

Google Offers Free AdWords Shortcuts Stickers
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Running an advertising campaign is complicated enough without having to mentally assign new meanings to most of the buttons on your keyboard.  Google’s giving advertisers a hand, then, by offering them AdWords shortcuts stickers.

The stickers (see a mockup below) are meant to be applied to your keyboard.  Assuming your fingers don’t block your field of view, they should subsequently make it easier to figure out what key combos will let you go to the Ads group tab, for example, or select multiple rows within a table.

More “Ads by Google” Across the Web
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Google has started adding "Ads by Google" to more of its ads around the web. The reasoning for this is that a lot more advertisers are using Google’s rich media ad formats these days, and the fact that they come from Google may not seem so obvious all the time.

Google Gives Local Businesses New Way to Advertise
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Google has introduced a new type of ad for local businesses called Local Listing Ads. They are designed to display when users search for a business in its local area. Google says it’s the easiest way to advertise your business to local customers on Google, because they require no maintenance. 

Google Gives Advertisers More Tracking Options
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Google has announced a new feature for the Google Content Network called View-Through Conversion Reporting. The feature is designed to help advertisers better measure the value of their display ad campaigns.

Google Gets Good News From EU Court Advisor

An advisor to the European Court of Justice said Tuesday that Google does not violate luxury goods makers’ trademarks by allowing advertisers to buy keywords related to brand names.

In his opinion, Advocate General Poiares Maduro suggests "Google has not committed a trade mark infringement by allowing advertisers to select, in AdWords, keywords corresponding to trademarks."

Google Unleashes DoubleClick Ad Exchange

Google has announced the DoubleClick Ad Exchange, which it refers to as a real-time marketplace for helping online publishers and ad networks/agencies buy and sell display ad space. Prices in the marketplace are set in a real-time auction.

Google says it has three principles for its approach to display advertising:

Report: Google China Prepared For Big Push
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It may be that the exit of Kai-Fu Lee won’t act so much as a stumbling block as a catalyst for Google China.  A new report indicates that, following his departure, Google China will double its sales staff and offer cash incentives to 100,000 would-be advertisers.

AdWords Opportunities Expanded to More Advertisers

Earlier in the summer Google began beta testing the Opportunities Tab in AdWords. This is a feature in advertisers’ accounts that tries to point them to additional cost-effective traffic for their search campaigns.

Google is now expanding the beta to more advertisers in the United States, as well as in the United Kingdom and Australia. Google says over the next few business days, they will expand the beta to all English-language accounts.

AdWords More Competitive, AdSense Publishers Could Earn More
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Google announced plans to give AdSense publishers a new way to generate revenue by allowing multiple Google-certified ad networks to compete for display ad space on their sites. This means that AdWords advertisers may end up having to pay more competitively, while AdSense publishers could reap the benefits.

What do you think of this idea? Comment here. Google explains the concept in the following video:

Latest Google AdWords API Available to All
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This week Google released the latest version of the AdWords API (v2009) to all advertisers after releasing it to a limited group back in June. The new version offers users some new features, and Google says it comes with greater speed at a lower cost.

Google: Conversion Rates Hardly Vary by Ad Position
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Ever wondered if your AdWords conversion rates would be better if your ads were just positioned differently? According to Google, it doesn’t matter a whole lot where they are positioned.

Google Chief Economist Hal Varian and his team claim to have done some research into the subject and has concluded that conversion rates just don’t vary much by position.