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BIA/Kelsey: U.S. Social Ad Revenues To Hit $15B In 2018 BIA/Kelsey: U.S. Social Ad Revenues To Hit $15B In 2018

BIA/Kelsey released its latest U.S. Social Local Media Forecast looking at 2013 – 2018. The firm expects social media ad revenues in the country to grow from $5.1 billion in 2013 to $15 billion in 2018. This would represent a …

Yahoo Launches New Native Ads Yahoo Launches New Native Ads

Yahoo is rolling out new, image-rich native ads, which according to the company, will be a “seamless part of the content around them.” “These new ad formats can deliver deep user engagement and drive improved recall, intent and favorability for …

Pinterest Rolls Out Next Phase Of Promoted Pins Pinterest Rolls Out Next Phase Of Promoted Pins

Pinterest announced Monday that it is rolling out the next phase of its Promoted Pins ad product. The company began testing them last fall. Pinterest is currently working with a small group of brands including: ABC Family, Banana Republic, Expedia, …

Google Has A New ‘Guide To Keywords’ Google Has A New ‘Guide To Keywords’

Google has released a new “guide to keywords” for AdWords advertisers. It includes best practices for keyword targeting in search campaigns. “As people search for things on Google, advertisers target those searches, or queries, using keywords,” says Matt Lawson, Director …

Twitter Ads Get New Language Targeting Twitter Ads Get New Language Targeting

Twitter has been launching all kinds of ad features lately, including an app promotion suite, native ads on MoPub, the Website Card, the expansion of geo-targeting to more countries, and postal code targeting in the U.S. On Wednesday, the company …

Facebook Adds Video Metrics To Insights, Ad Reporting Facebook Adds Video Metrics To Insights, Ad Reporting

Facebook announced that it is giving businesses new video metrics in the Page Insights tool as well as in Ads Reporting. Page owners can already see how many people started watching their videos, but soon, they’ll be able to see …

Google Partners Can Now Get Video Ad Certification Google Partners Can Now Get Video Ad Certification

Google announced the addition of Video Advertising certification for Google Partners members. So far, it’s only available in the United States, but it will be expanded to other countries in time. The gist of this is that partners can be …

StumbleUpon Gives Advertisers New Tools & Features StumbleUpon Gives Advertisers New Tools & Features

StumbleUpon just announced the launch of a new campaign creation interface for its Paid Discovery ad platform. Advertisers can now choose whether they want to spend their budgets ASAP or spend evenly throughout their campaigns. Also included are some improvements …

Twitter Expands Geo-Targeting To More Countries, Adds Postal Code Targeting In U.S. Twitter Expands Geo-Targeting To More Countries, Adds Postal Code Targeting In U.S.

Twitter announced the expansion of geo-targeting features to more advertisers. It has added state and region targeting in Brazil and Canada and postal code targeting in the U.S. It is also adding geo-targeting including state and region targeting to eight …

Gartner: Digital Marketing Budgets To Increase by 10% This Year Gartner: Digital Marketing Budgets To Increase by 10% This Year

Gartner released some new findings from a survey of marketing executives. Among these are that digital marketing budgets will increase by 10% this year, and that on average, companies spent 10.7% of their annual 2013 revenue on overall marketing activities. …

Most Businesses Expect Online Video To Become More Important Than TV Ads [Report] Most Businesses Expect Online Video To Become More Important Than TV Ads [Report]

The Interactive Advertising Bureau (IAB) has released results from a recent survey finding that most brand marketers and ad agency execs believe original digital video programming will become as important to their businesses as TV advertising within the next three …

Facebook Audience Network: The Reported Name Of Facebook’s New Ad Network Facebook Audience Network: The Reported Name Of Facebook’s New Ad Network

Earlier this week, rumors came out that Facebook will be unveiling a mobile ad network at f8 on Wednesday. Mike Isaac at Re/code first reported that the company will pitch the ads to publishers and developers as “a way to …

Ronald McDonald Gets New Look For Social Media

The image of Ronald McDonald is iconic throughout the world. The McDonald’s mascot has been selling happy meals in nearly every country in the world for decades. Now, with the internet bringing companies closer than ever to consumers, Ronald McDonald …

Reddit Frontpage Ads Get Location Targeting Reddit Frontpage Ads Get Location Targeting

Reddit announced on Wednesday that it has released location targeting on its frontpage, to make ads more personally relevant to users (which is obviously more helpful to advertisers as well). As the company says, this will be especially helpful for …

Twitter’s MoPub Opens Native Ads To All Twitter’s MoPub Opens Native Ads To All

Twitter announced the general availability of MobPub’s programmatic native ads platform after four months of testing it with mobile app developers. Availability will begin on Wednesday. The platform provides advertisers with an SDK for creating customized ad units inside of …

Watching HBO with Your Parents Is Just Too Awkward Watching HBO with Your Parents Is Just Too Awkward

HBO has just launched a new ad campaign for their on-demand streaming platform, HBO GO, and it’s great. The main takeaway: Hey millennials–you really don’t want to watch HBO programming with your parents, right? Of course not, that’s why there’s …

Facebook Said To Be Announcing Mobile Ad Network At f8 Facebook Said To Be Announcing Mobile Ad Network At f8

Facebook has taken a couple years off from having its f8 developers conference, but it’s back, and it’s happening next week. Rumor has it that the company will announce a new mobile ad network, as many have expected it to …

Google Shopping Campaigns Get New Upgrade Option Google Shopping Campaigns Get New Upgrade Option

Google launched a new upgrade option for Shopping Campaigns, its new type of Product Listing Ads. This one lets you base a Shopping campaign on a regular PLA campaign. Regular PLA campaigns will go away in August, so advertisers are …

‘World’s Toughest Job’ Ad Gets a Parody About Dads

Someone on Facebook probably roped you into watching a video earlier this week called “World’s Toughest Job.” They probably shared it under the status “OMFG so true #blessed” or something like that. You probably watched it, and depending on your …

Facebook Says It Doesn’t Use ‘Nearby Friends’ Feature For Ad Targeting ‘Right Now’ Facebook Says It Doesn’t Use ‘Nearby Friends’ Feature For Ad Targeting ‘Right Now’

On Thursday, Facebook announced the launch of a new “Nearby Friends” feature, which enables people to see when they’re friends are close to their own location. How close? A spokesperson for the company tells WebProNews that the feature recognizes when …

Google Opens +Post Ads To All Advertisers, Adds Features Google Opens +Post Ads To All Advertisers, Adds Features

Late last year, Google revealed that it had been testing +Post ads, enabling advertisers to reach audiences across the Google Display Network with their Google+ posts. Today, the company announced that it has opened the ads up to all advertisers. …