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Report: Half Of Google Paid Search Clicks Will Come From Mobile By December Of Next Year Report: Half Of Google Paid Search Clicks Will Come From Mobile By December Of Next Year

50% of Google paid search clicks will come from mobile devices by December of next year, according to Marin Software, which has a new report out on the subject. That figure is based on the current growth rate. The report …

Google Adds DoubleClick Ad Exchange Real-Time Bidding From Cloud Platform Google Adds DoubleClick Ad Exchange Real-Time Bidding From Cloud Platform

Google announced that it is now letting marketers conduct real-time bidding on the DoubleClick Ad Exchange right from Google Cloud Platform. Ad Exchange users hosted on Google Compute Engine will always get 100 milliseconds for bid request processing and free …

Google Launches New Tools For Mobile App Businesses Google Launches New Tools For Mobile App Businesses

Google announced on Tuesday that it is adding Google Analytics to mobile ad platform AdMob and launching new content experiments for Google Tag Manager. Analytics will be available within the AdMob interface on a new “Analyze” tab, which should be …

Forrester: Brands Are Disillusioned With Facebook Forrester: Brands Are Disillusioned With Facebook

Facebook is failing marketers, according to Forrester’s Vice President and Principal Analyst, who says he’s talked to brands, who are becoming increasingly frustrated. This isn’t the first time Nate Elliott has criticized Facebook. Last fall, he wrote an open letter …

AdWords Team Answers Questions About Data Feeds, Keyword Insertion & Mobile Bid Adjustments AdWords Team Answers Questions About Data Feeds, Keyword Insertion & Mobile Bid Adjustments

Google put out a new video in which a couple guys from the AdWords team answer questions submitted via social media. They tackle the subjects of approving Merchant Center Data Feeds, using Keyword Insertion, and Mobile Bid Adjustments. This is …

Consumers Are Actually Watching A Lot Of Long-Form Video Ads Consumers Are Actually Watching A Lot Of Long-Form Video Ads

Long-form online video ad views are experiencing tremendous growth, according to data from FreeWheel, as reported by eMarketer. This refers specifically to video ads that play during videos 20 minutes or longer. Those served on FreeWheel’s network experienced a massive …

Yahoo Brings Brands’ Images To Life With New Motion Ads Yahoo Brings Brands’ Images To Life With New Motion Ads

Yahoo has a new ad format, which “brings images to life”. it’s called Yahoo Motion Ads, which is fitting: Yahoo is selling the format as a way to help brands “tell more engaging stories”. You have to admit, that grilled …

Patient Requests Do Influence Doctors’ Prescriptions, Shows Study Patient Requests Do Influence Doctors’ Prescriptions, Shows Study

Nearly every commercial break on TV now includes drug ads that list dozens of possible side effects and outcomes. No matter how different these lists may be, though, every ad includes the phrase “ask your doctor.” Now new research is …

Users Search For Specific Brands, Have To Scroll Past Competing Services From Google Users Search For Specific Brands, Have To Scroll Past Competing Services From Google

Website owners often complain that Google is pushing organic results down the search results pages by putting its own services at the top. Google’s response is something like, “You’re the corkscrew, and we’re the Swiss Army Knife.” One of our …

Facebook’s Video Ads Are Here: 15 Seconds, Autoplay, and Silent Unless Clicked Facebook’s Video Ads Are Here: 15 Seconds, Autoplay, and Silent Unless Clicked

They’re heeeeeere. Actually, they’ve been here for a while, but today Facebook has announced that their long-awaited (and long-bemoaned) video ad product is going wide, with a limited group of advertisers. The company first started testing the autoplay ads back …

Google’s ‘Promise-Breaking’ Banner Ads On Search Results Aren’t Happening Google’s ‘Promise-Breaking’ Banner Ads On Search Results Aren’t Happening

Last fall, Google was spotted testing a big banner-style ad in search results. As we know, any of these tests can quickly become real features at any time, but it looks like Google has killed this one. The “banner” appeared …

Google Makes Changes To TrueView Ads Google Makes Changes To TrueView Ads

Google announced some upcoming changes to its TrueView video ad formats, which will take effect on April 15th. Google will actually be reducing the number of available TrueView formats from three to two. These will be TrueView in-stream and TrueView …

Video Explains Why John McAfee Is ‘The Real Most Interesting Man In The World’ Video Explains Why John McAfee Is ‘The Real Most Interesting Man In The World’

John McAfee has a new video out. It’s a parody of the Dos Equis “The Most Interesting Man in the World” campaign in which McAfee is “The REAL Most Interesting Man in the World”. It’s an ad for crowdfunding company …

Google Launches AdWords Format With Consumer Ratings, Says CTR Can Improve By 10% Google Launches AdWords Format With Consumer Ratings, Says CTR Can Improve By 10%

Google announced that it is rolling out a new consumer ratings annotations format for search ads, which gives users “detailed” consumer opinion data. Don’t worry. They highlight the good ratings. Specifically, Google says the ads will highlight one or more …

Reddit to Donate 10% of Ad Revenue to Charity Reddit to Donate 10% of Ad Revenue to Charity

Although the massively popular beast that is the reddit machine is still struggling to turn a profit, that has in no way dampened its giving spirit. The company has just announced that it is going to donate 10% of this …

Google Partners With Boost Media For DoubleClick Search Google Partners With Boost Media For DoubleClick Search

Google announced on Thursday that it has partnered with Boost Media to bring the latter’s ad creative optimization solution to DoubleClick Search. Google says the partnership will allow advertisers to benefit from increased ROI with “proven” optimization agorithms, as well …

Facebook Restructures Ad Campaigns Facebook Restructures Ad Campaigns

Facebook is introducing a new campaign structure, which it says will make it easier for advertisers to organize, optimize and measure their ads. The changes are aimed at advertisers of all sizes. Facebook is taking the process from a two-level …

Google And Yandex Partner Up On Display Ads Google And Yandex Partner Up On Display Ads

Yandex, Russia’s leading search engine company, announced that it has struck an advertising partnership with Google, which will see Google’s DoubleClick Bid Manger connect to Yandex’s own real-time bidding system. Yandex’s demand-side platform AWAPS will join Google’s DoubleClick AdExcahnge. The …

Twitter Launches Promoted Accounts In Search Twitter Launches Promoted Accounts In Search

Twitter announced the addition of a new format to its ad platform – Promoted Accounts in Search. Twitter will show these to users in search results along with recommendations of people to follow. Twitter says it automatically selects relevant search …

Google Makes Deal With Local Publishers In U.S. Google Makes Deal With Local Publishers In U.S.

Google and The Local Media Consortium, which is made up of 800 newspapers and 200 local broadcast outlets from 41 member companies throughout the U.S., announced a strategic partnership, which will see Google providing the consortium’s members with ad products. …

Google Acquires Spider.io To Get Better At Fighting Ad Fraud Google Acquires Spider.io To Get Better At Fighting Ad Fraud

Google announced on Friday that it has acquired spider.io, an ad fraud-fighting technology company. Google will include this technology in its video and display ad products as a complement to measures it has already taken. Google VP of Display Advertising …