Quantcast

Advertising Articles

Twitter Launches ‘Twitter Marketing Platform Program’ Twitter Launches ‘Twitter Marketing Platform Program’

Twitter announced the launch of the Twitter Marketing Platform Program, a new brand encompassing its network of partners – both through its Ads API and in measurement and targeting. “The companies in our new Marketing Platform Program have helped their …

Facebook Ads Get Even More Targeting Options Facebook Ads Get Even More Targeting Options

Facebook announced that it is about to begin rolling out improved “Core Audiences” targeting options, which are built into all of its ad buying interfaces. These will allow advertisers to target “precise audiences” based on location, demographic, interests and behaviors. …

Yahoo Gemini Puts Mobile Search, Native Ads In One Marketplace Yahoo Gemini Puts Mobile Search, Native Ads In One Marketplace

Yahoo announced the launch of a new mobile search and native advertising marketplace called Yahoo Gemini. Advertisers can use it to buy, manage and optimize mobile search and native ad spend from a single place. The product is available through …

Google Announces Worldwide Availability Of Shopping Campaigns Google Announces Worldwide Availability Of Shopping Campaigns

Back in October, Google announced a new kind of product listing ad campaign: shopping campaigns. The company said on Tuesday that these are now available to all advertisers around the world. The campaign type is designed to let advertisers manage …

Google Reportedly Enters $100 Million Partnership With Magna Global Google Reportedly Enters $100 Million Partnership With Magna Global

Google has reportedly struck an “upfront” deal with Interpublic Group’s Magna Global, which oversees $37 billion in media billings globally. USA Today reports that Magna Global has committed $100 million of client money to Google properties including YouTube, the Display …

YouTube Names Ad Blitz Winners, ‘Puppy Love’ Takes Top Spot YouTube Names Ad Blitz Winners, ‘Puppy Love’ Takes Top Spot

While most of the world has long since moved on, YouTube has finally announced the winners of its 2014 Ad Blitz, ranking users’ favorite Super Bowl commercials. It’ no surprise, but Budweiser’s “Puppy Love” took the top spot. It’s currently …

Ashley Madison Put Up a Rather Interesting Billboard in Little Rock Ashley Madison Put Up a Rather Interesting Billboard in Little Rock

Ashley Madison, the online dating site for married people with the slogan “life’s short, have an affair,” has put up a rather interesting billboard in Little Rock, Arkansas. I should say a rather interesting and rather appropriate billboard for Little …

Yelp Pushes Through The Controversies With Big Growth And A 5-Star Quarter Yelp Pushes Through The Controversies With Big Growth And A 5-Star Quarter
· 4

Whether you think it’s a great business tool or you think it’s killing your business, Yelp appears to be unstoppable, and continues to grow substantially. This week, the company released its earnings report for the fourth quarter and full year …

Esurance Saw 2.6 Billion Social Impressions from That Super Bowl Cash Giveaway Twitter Stunt Esurance Saw 2.6 Billion Social Impressions from That Super Bowl Cash Giveaway Twitter Stunt

If you look to social media engagement as the benchmark for success, Esurance’s (non) Super Bowl ad campaign hit a grand slam – er, scored a touchdown I guess. If you tweeted out the hashtag #EsuranceSave30 in the day and …

AOL Earnings Released, Company Posts Strongest Quarter In 10 Years AOL Earnings Released, Company Posts Strongest Quarter In 10 Years

AOL just released its Q4 earnings report, delivering its strongest revenue growth in a decade. Total revenue grew 13% year-over-year, mostly due to global ad revenue growth, which grew 23% itself. This includes 63% growth in third party network revenue …

Amazon Enters Video Ad Deal With FreeWheel Amazon Enters Video Ad Deal With FreeWheel

Video ad tech provider FreeWheel announced a partnership with Amazon, which will see it powering the e-commerce giant’s video ad platform. Amazon users will see more game trailers, movie trailers, how-to videos and other video content appear across various product …

Google Announces  DoubleClick Search Commerce Suite Google Announces DoubleClick Search Commerce Suite

Google just announced the DoubleClick Search Commerce Suite, which the company describes as offering “a smarter, faster, product-centric layer to search management.” The suite gives advertisers tools for updating and creating text ads and product listing ad campaigns based on …

Google Ordered To Pay AdWords Royalties Over Patent Infringement Google Ordered To Pay AdWords Royalties Over Patent Infringement
· 2

A court has ruled that Google must pay 1.36% of its U.S. AdWords earnings from 2012 to 2016 to holding company (or patent troll, if you prefer) Vringo, which bought some old Lycos patents in 2011, which Google is said …

Demand Media Enters New Ad Partnership In Latin America Demand Media Enters New Ad Partnership In Latin America

Demand Media announced that it has entered into a digital advertising partnership with Cisneros Interactive’s RedMas, which will see RedMas gain exclusive representation for branded digital ad solutions eHow en Español, in certain Latin American countries. Demand Media will provide …

Netflix: Ads Are Not Something We’re Contemplating Netflix: Ads Are Not Something We’re Contemplating

Netflix says it has no intentions of including ads in or around its content. The company released its quarterly earnings report on Wednesday. Shortly afterwards, the company held a Google+ Hangout with company execs and analysts. One analyst suggested that …

Apple’s Iconic, Creepy 1984 Ad Turns 30 Apple’s Iconic, Creepy 1984 Ad Turns 30

On January 22nd, 1984, Apple unveiled one of the most famous advertisements of all time on the biggest night in advertising. The minute-long commercial would introduce the Macintosh personal computer and would only be shown once, on CBS, during the …

Google Launches AdSense Direct For Direct Ad Deals Google Launches AdSense Direct For Direct Ad Deals

Google has announced the launch of AdSense Direct, a way for publishers to manage their directly sold ad deals from within their AdSense accounts. The feature also enables publishers to show these ads on their site without having to actually …

Yahoo Continues To Beat Google As Top U.S. Desktop Web Property Yahoo Continues To Beat Google As Top U.S. Desktop Web Property

Back in August, Yahoo made headlines for being the top web property in the U.S. on desktop computers, based on data from comScore, which releases its report each month. That was the first time Yahoo sites beat Google sites in …

Mobile Ad Revenue to Hit $18 Billion This Year Mobile Ad Revenue to Hit $18 Billion This Year

As established consumer markets shift from traditional PC to mobile devices, advertisers have been scrambling to catch up and evolve along with mobile technology. Now that marketers are beginning to get a handle on mobile advertising, mobile ad revenues are …

Google Enabled Advertisers To Target Users Based On Sensitive Health Info Google Enabled Advertisers To Target Users Based On Sensitive Health Info
· 2

Google has agreed to take steps to stop “privacy-intrusive” ads related to information about users’ health, according to the Office of the Privacy Commissioner or Canada, which investigated claims from a man with sleep apnea that Google ads for related …

Butterfinger Cups Has Racy New Teaser Ad Butterfinger Cups Has Racy New Teaser Ad

In a bid to outdo the market leader, Reese’s Peanut Butter Cups, Nestle is hoping to take advantage of the hype that comes with Super Bowl to launch its new Butterfinger Peanut Butter Cups with a teaser ad. The ad…of the …