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eBay Promoted Listings: Only Pay For Clicks That Result In Sales

eBay Promoted Listings: Only Pay For Clicks That Result In Sales

By Chris Crum May 26, 2015

eBay announced the launch of new Promoted Listing ads, which enable advertisers to pay only for clicks that result in an item being purchased. The company says you can use the ads to boost item visibility, start a campaign at …

Here’s What The New AdWords Editor Does Here’s What The New AdWords Editor Does

Google announced the launch of an update to its latest version of AdWords Editor. Version 11.0 was released last year, and now 11.1 is available. You can upgrade here. The latest update includes full support for labels, upgraded URLs, call-only …

Millennial Media Guarantees 100% Viewability For In-App Ads Millennial Media Guarantees 100% Viewability For In-App Ads

Mobile ad marketplace Millennial Media announced that it will offer its clients a guarantee of 100% viewability for in-app mobile ad campaigns. This comes as the industry is “desperately” seeking guidelines for viewability. It’s a bold move for sure. The …

Is A Spotify Video Service On The Way? Is A Spotify Video Service On The Way?

A Spotify video service may soon be a reality if there’s any weight to the latest reports making the rounds. The Wall Street Journal is reporting that Spotify is now trying to get a video service off the ground. Mike …

Facebook Improves Audience Network Ads Facebook Improves Audience Network Ads

Facebook is sharing some numbers on the performance of Audience Network, the mobile ad network it launched last year, which lets developers show Facebook ads within their apps and advertisers reach people beyond the confines of Facebook itself. The company …

Here’s How To Measure Mobile Ad Viewability Here’s How To Measure Mobile Ad Viewability

The Media Rating Council (MRC) just issued its interim guidance for the digital marketing and advertising industry on how to proceed with measuring and transacting around mobile viewability. This applies to the “Opportunity to See” an ad in a mobile …

Yelp Talks About Its Efforts In Ad Sales Yelp Talks About Its Efforts In Ad Sales

Yelp released its Q1 earnings report on Wednesday, disappointing investors and sending its share price downward. The company did emphasize its rapid mobile growth. Another big focus of the company’s earnings call was on its salesforce. On its previous earnings …

Is Facebook More Small Business-Friendly Than You Thought? Is Facebook More Small Business-Friendly Than You Thought?

Facebook is dedicating more resources to trying to stay in the good graces of small businesses, even after it has continually made changes to its News Feed algorithm over the past year and a half, which have largely been detrimental …

Digital Video Ad Budgets Increase, Facebook Best For Short-Term Reach Digital Video Ad Budgets Increase, Facebook Best For Short-Term Reach

A new study from Advertiser Perceptions and the Interactive Advertising Bureau (IAB) found that 68% of marketers and agency execs expect their digital video ad budgets to increase over the course of the next year. The study was conducted based …

Google’s Search Ad Revenue Growth Is Getting Uglier Google’s Search Ad Revenue Growth Is Getting Uglier

It doesn’t look like things are improving for Google’s core search advertising business. There have been major concerns about it for a while now, and while Google’s latest earnings report doesn’t look too shabby on the surface, its growth rate …

Sheryl Sandberg On What Facebook Is Doing For Small Businesses Sheryl Sandberg On What Facebook Is Doing For Small Businesses

In recent months there have been a lot of articles written about how Facebook is hurting or “failing” small businesses. In November, Tech Times wrote that “Facebook is killing small business entrepreneurs”. Last month, Fast Company published an article called …

Study Looks At Facebook & Twitter Ad Performance Study Looks At Facebook & Twitter Ad Performance

We recently looked at a report from Nanigans, which found that click-through rates for Facebook ads have increased by 260% over the past year. Kinetic Social now has a report out (via Adweek) finding them to be up 266% year-over-year …

Spotify Lets Brands Tailor Ads Based on Your Mood with New Playlist Targeting Spotify Lets Brands Tailor Ads Based on Your Mood with New Playlist Targeting

Spotify’s ad offerings for brands have included audience targeting for some time – based on age, gender, location, platform, and genre preferences. Now, Spotify’s turning to playlists to unlock users’ current moods, so advertisers can know if users are in …

Does Your Business Have The Time To Get Online Marketing Right? Does Your Business Have The Time To Get Online Marketing Right?

The fewer people a business has, the harder it is to do marketing right. Most small and medium-sized businesses don’t think they have the time or knowledge to manage their digital media efforts effectively, according to a new report from …

Facebook CTRs Up A Whopping 260% Year-Over-Year [Report] Facebook CTRs Up A Whopping 260% Year-Over-Year [Report]

Click-through rates for Facebook ads have gotten tremendously better over the past year if findings in a new report are any indication. This comes as advertisers adopt different types of ads and become less reliant on organic post reach, which …

Instagram Ads Getting More E-Commerce-Friendly? Instagram Ads Getting More E-Commerce-Friendly?

Instagram is reportedly working on features that would make the service a better marketing platform for e-commerce businesses hoping to attract buyers. According to AdWeek, Instagram is running marketing campaigns with brands including Banana Republic that take users right to …

Spotify Launches ‘Tweet the Beat’ Ads, Even for Premium Users Spotify Launches ‘Tweet the Beat’ Ads, Even for Premium Users

If you pay $10 a month for Spotify premium, one of the major reasons you do that is to avoid ads. But Spotify’s new in-app ads, which act more like suggestions for you to tweet out an ad on Spotify’s …