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All Posts Tagged Tag: ‘Advertising’

Google Play Search Ads Now Available To All

Google Play Search Ads Now Available To All

Earlier this year, Google announced that it was expanding paid search advertising to the Google Play store. Given that people frequently go there to search for apps, this seemed like an obvious place for search ads, and it’s still surprising it’s taken Google this long to offer them to app makers. Better late than never though. Google has been testing …

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Google Merchant Center Gets New Feed Enhancements

Google Merchant Center Gets New Feed Enhancements

Google announced a pair of data feed enhancements for Google Merchant Center in an effort to help merchants better update their ads. One of them is geared toward large retailers while the other is for small ones. For large retailers, Google has added a new feed type called Online product inventory feeds, which let you quickly update price, availability, and …

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Yelp Earnings Disappoint As Chairman Leaves And Company Moves Away From Display Ads

Yelp Earnings Disappoint As Chairman Leaves And Company Moves Away From Display Ads

Yelp reported its second quarter earnings on Tuesday with better than expected revenue, but worse than expected profit, sending shares tumbling. But that wasn’t the only news to come out of the company. Yelp also announced the resignation of Max Levchin from its Board of Directors, and said it will discontinue display advertising by the end of the year. Levchin …

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Pandora Gives Users an Hour of Ad-Free Music If They First Pay Close Attention to an Ad

Pandora Gives Users an Hour of Ad-Free Music If They First Pay Close Attention to an Ad

Pandora is heralding the full rollout of its Sponsored Listening feature, which has been in beta since last fall. With Sponsored Listening, Pandora offers listeners a deal: You can have an ad-free hour of music, uninterrupted, if you just pay special attention to one ad first. “In exchange for at least 15 seconds of active brand attention, listeners are rewarded …

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Instagram’s New Focus on Search Should Excite Marketers

Instagram’s New Focus on Search Should Excite Marketers

In 2013, boasting a little under 100 million users, Instagram finally decided to pay some attention to its web presence. The social network updated its barebones website to finally offer the ability to browse your feed. Before that, Instagram on the web only allowed you to look at user profiles and like photos. Since then, it’s been adding more and …

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Doing This Will Make Your Facebook Marketing More Cost Effective

Doing This Will Make Your Facebook Marketing More Cost Effective

When you promote a Facebook post, do you do so to people who have already liked your Page or to people who have yet to do so? Some mix of the two? You might be interested to know that unless your ultimate goal is just to get more Facebook fans, you’re probably better off promoting to people who have already …

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YouTube Launches 360 Degree Video Ads

YouTube Launches 360 Degree Video Ads

Google just announced the launch of 360 degree video ads on YouTube. Google introduced 360-degree videos on YouTube back in March. From the viewer’s perspective, they were particularly cool when viewed on Android, as you could move your phone around to alter the perspective. You could use your mouse to drag it around on the desktop, but it just wasn’t …

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Bing Launches Native Ads On MSN For Search Marketers

Bing Launches Native Ads On MSN For Search Marketers

Microsoft announced the beta launch of Bing Native Ads, which let advertisers target intent outside of search. According to the company, the strongest intent signals on the web are users’ interests expressed by prior search queries, signals from the content of the experience in which they’re at at any given point, and user actions like looking for products or taking …

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Instagram Ads For Businesses Of All Sizes Coming In The Fall

Instagram Ads For Businesses Of All Sizes Coming In The Fall

Last month, Instagram announced some new ad formats and ad targeting options and that it would open up its ad platform to businesses of all sizes in the coming months. eMarketer has a new interview with Jim Squires, the director of marketing operations at the company, and he says Instagram ads will be available to all this fall: We’ve spent …

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Google Just Revealed A Bunch Of New Shopping Features

Google Just Revealed A Bunch Of New Shopping Features

Google announced a bunch of new features for advertisers to encourage more sales from shoppers. For one, a new enhancement to product listing ads on mobile devices expands the ads as the user swipes to show more information such as product ratings and availability at nearby stores. Google says this will result in more qualified traffic driven directly to retailers. …

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Is It Time For Flash To Go Away?

Is It Time For Flash To Go Away?

The writing has been on the wall for quite a while. Flash is dying a slow death, yet it continues to gasp for air. After some new vulnerabilities were discovered, many have been calling for the plug to be pulled. Do you think there should be an industry-wide halt in Flash use? Let us know what you think. Facebook’s Chief …

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Bing Shopping Campaigns Now Available To All In The U.S.

Bing Shopping Campaigns Now Available To All In The U.S.

Earlier this year, Microsoft introduced Bing Shopping Campaigns in beta aimed at making it easier for businesses to advertise products from their Bing Merchant Center stores. On Tuesday, the company announced that they’re now available to all U.S. customers. In fact, they’ll soon be the default campaign type for running product ads on Bing. They’ll sunset the traditional way of …

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