WebProNews

Google Getting More Experimental With Search Ads

Google is now offering some new formats for search ads. They have already been testing them in the U.S., so there is a chance you have already seen some of them if you live here. Some of them include videos. Some include maps. Some include multiple links for different landing pages. Some of the new ads include product images with corresponding links and prices. Some actually offer comparison shopping functionality. Take a look at some examples:

Google Ignoring Its Own Policy on Desktop AdSense?

It has been discovered that Google is now showing AdSense ads inside Google Earth. While it is not that surprising to see Google putting ads on another one of its properties, it has raised a few eyebrows, given that Google Earth is a desktop application.

Google Obtains Access To TiVo Data

Google TV Ads is about to become a significantly more powerful marketing system.  A new pact with TiVo will allow Google to gather (and then pass on) very precise data about which commercials are being viewed, and even (to a lesser degree) who is doing the watching.

Google Gets a New Real-Time Infrastructure for Display Ads

Google just announced that it is acquiring Teracent, a provider of "intelligent dynamic display advertising." The company considers itself a pioneer in dynamic ad serving and optimization solutions. Google appears to agree.

AdTweets Seek to Promote Retweeting of Ads

Businesses and ad networks are increasingly finding new ways to integrate social media and advertising. This is evident with AdKnowledge's recent acquisition of SocialMedia.com's ad network, and it is also evident with TweetMeme's new AdTweets. AdTweets is a product, which TweetMeme says is designed to reward advertisers for using engaging advertisements.

Online video ads increase engagement

Online video ads perform better in content sites such as news, finance, sports, and music than in social networks or gaming sites, according to a new study by ad firm Eyeblaster. The study found that video advertising increases engagement, doubling Dwell Time (the amount of time users engage with an ad) and increases Dwell Rate (the number of ad impressions leading to users engaging with an ad), by 20 percent.

Yahoo and Microsoft May Be Close to Signing

Kara Swisher of Boomtown, who is normally a pretty reliable source of industry scoops, is reporting that Yahoo and Microsoft may be very close to finally signing their much-anticipated search and advertising deal.

Google to Get More Interactive with Mobile Video Ads

AdMob, which is being purchased by Google, has unveiled a new interactive video ad unit for the iPhone today. Upon the announcement of Google's acquisition, the highlights of the purchase included SMS, search, web display, and app display ads. Now, video is part of the mix.

IAB Releases Ad Unit Guidelines Update

The Interactive Advertising Bureau (IAB) released the 2009 update to its ad unit guidelines today. For the first time, the IAB is bringing in creative agencies for input on ad unit recommendations. Historically, these have only come from media agencies and publishers.

Google Ad Planner Gets Several New Enhancements

Google has released several new features for Google Ad Planner. Google says these are aimed at providing a more granular view of where your audience can be found. Features include subdomain data, ad placements, and reach and relevance at a glance. When Google says reach and relevance at a glance, it is referring to a new interactive graph feature, which lets advertisers see which sites in their plan provide the best reach and relevance.