Microsoft announced that it is making some changes to the way incremental bids work in BIng Ads. According to the company, the changes will give advertisers more options to control how bidding on keywords works to maximize return-on-investment, as well …

Google has kicked off its annual DoubleClick event, thinkDoubleClick, and has started off by making a slew of announcements. First, Google is launching a new version of DFA, which it is calling DoubleClick Campaign Manager. It’s the biggest upgrade to …

It’s hard to say if this is based in any kind of reality, but that’s why it’s a rumor. Business Insider is reporting on a “rumor” that Apple is planning to launch an ad exchange similar to that of Facebook’s. …

It’s 2013 and we’re still dealing with “outrage” over the depiction of an interracial couple in a Cheerios ad. Cheerios’ new ad, titled “Just Checking” uses the often-cited claim that the cereal is heart healthy. In the ad, a girl …

Twitter is reportedly working on an ad-retargeting exchange, similar to the Facebook Exchange (FBX), in its continued push to provide more advertising options and to better monetize its popular service. The news comes from AdAge, which cites “people with knowledge …

Tumblr announced today that it will start to bring sponsored posts to users’ dashboards on the web. “Just like in our mobile apps, these posts will simply blend in with the posts from the blogs you follow,” the company says …

Google has been enforcing its policies on paid links for years, but the search engine is really cracking down on advertorials and native advertising these days. Google’s Matt Cutts has been talking about the subject a lot lately, so if …

Google announced bulk uploads for ads and ad groups in AdWords today. “Imagine you download a report from the Ads tab and want to test different creatives in ad groups that are underperforming,” writes AdWords Product Manager Prashant Baheti. “You …