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Live Nation Jams With AdBrite
By David A. Utter - Fri, 05/09/2008 - 5:46pm.
Concert promoter Live Nation partnered with the AdBrite network on its eFan Finder to help the company track the thousands of shows it presents annually.
Five Ways To Score Big On Digg
By David A. Utter - Fri, 05/09/2008 - 1:47pm.
The big social media sites receive thousands of submissions continually. Yours doesn't have to be one that never escapes Digg's Upcoming section, or the basement of any social bookmarking presence.
Google Image Search Meeting Image Ads
By David A. Utter - Thu, 05/08/2008 - 12:51pm.
Display advertising, where Google does not shine as brightly as it does in search ads, could be coming to the image searching side of the site.
Twitter Blacklist Bites Thumb At Obnoxious People
By Jason Lee Miller - Thu, 05/08/2008 - 12:29pm.
A public service or draconian narc network? You be the judge. It didn't take long for a few things to happen with Twitter: for so-called spammers to seek out a "marketing" advantage; for Twitterers to fight back against said spammers; and for a moral authority to form.
MySpace Experiencing Ad- Related Revenue Difficulties
By Doug Caverly - Thu, 05/08/2008 - 10:34am.
The good news, from News Corp's perspective, is that MySpace is continuing to grow. The bad news is that profiting off social ads is tougher than the corporation had expected.
Tighten Your Copy Or Lose Your Visitors
By David A. Utter - Wed, 05/07/2008 - 6:48pm. 8 comments
If you're spending plenty of money and time on marketing and advertising, be wary of landing pages that veer into undue verbosity.
Making Money Off Online Video
By Doug Caverly - Wed, 05/07/2008 - 2:54pm. 1 comment
If you think about some of the bigger people in search, very few of them are involved with video. Robert Scoble has his whiteboard chats, of course, and Rand Fishkin puts up the occasional clip. But video often gets overlooked as a money-making tool, and that (lack of) decision needs to be examined.
Yahoo Off To Strong Start With Video Ad Inventory
By Doug Caverly - Tue, 05/06/2008 - 11:42am.
Poor Yahoo. The company's facing falling stock prices, potential shareholder lawsuits, and all sorts of criticism. But one unit's doing all right, as Yahoo's video people expect to sell half of its ad inventory in advance.
Grand Theft Auto Maker Sues Chicago Transit Authority
By Mike Sachoff - Tue, 05/06/2008 - 9:42am. 2 comments
The publisher of the popular video game Grand Theft Auto IV, Take-Two has sued the Chicago Transit Authority (CTA) for removing ads promoting the game.Take-Two sued the transit authority in Manhattan federal court, saying the CTA violated its right to free speech and contractual rights by removing ads for the game from the transit system.
ABC Stuffing More Commercials Into Online TV
By Doug Caverly - Mon, 05/05/2008 - 3:58pm.
Feeling safe in the knowledge that I could catch up online, I skipped "Lost" last Thursday night and watched PBS's "Carrier" instead. Then, on the ABC website, everything worked fine. But in the future, watching shows on the ABC site may be a little more annoying thanks to extra commercials.
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