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Ace Metrix Ranks Top 10 Holiday Ads

Ace Metrix Ranks Top 10 Holiday Ads

By Chris Crum November 26, 2014

Television and video advertising analytics firm Ace Metrix announced the top 10 highest scoring holiday ads heading into Thanksgiving. “As is true throughout the year, advertisers develop ads based on a variety of creative strategies. During the holiday season, however, …

Mozilla’s New Browser Ads Make Their Debut Mozilla’s New Browser Ads Make Their Debut

Mozilla announced in February that it would sell ad space in its popular Firefox browser through “Directory Tiles,” which would replace the nine blank tiles on the tab page with “pre-packaged content” for first time users. “Directory Tiles will instead …

DoubleClick Outage May Have Cost Publishers DoubleClick Outage May Have Cost Publishers

Google’s DoubleClick ad network suffered a major outage today. It reportedly began at around 9:40 AM Eastern, and lasted a little less than an hour. Everything should be back to normal now. Google just tweeted this: Our team has worked …

Yahoo Is Buying BrightRoll For $640 Million Yahoo Is Buying BrightRoll For $640 Million

Yahoo announced that it has agreed to acquire programmatic video advertising platform BrightRoll for $640 million in cash. The platform will be combined with Yahoo’s premium desktop and mobile video ad inventory. Yahoo also notes that related publisher relationships will …

Adrian Peterson Loses Nike Sponsorship After Plea Adrian Peterson Loses Nike Sponsorship After Plea

Nike has ditched Minnesota Vikings running back Adrian Peterson. “Adrian Peterson is no longer a Nike athlete,” said a Nike spokesperson in a very brief statement. Peterson’s Nike deal was already suspended, following the star’s indictment. In September, a grand …

AOL Earnings Released, Revenue Up 12% AOL Earnings Released, Revenue Up 12%

AOL just released its Q3 earnings report with total revenue growth of 12% year-over-year thanks to strong global advertising growth. This was the company’s seventh consecutive quarter of revenue growth. It grew its domestic multi-platform unique visitors by 14% from …

CNN Talking Heads Use Surface Tablets As iPad Stands CNN Talking Heads Use Surface Tablets As iPad Stands

Once again, Microsoft is having a hard time controlling the variables of its product placement. You may have been watching CNN’s election coverage last night. If so, you may have seen a bunch of shiny, new Microsoft Surface Pro 3 …

Is Instagram the Next Big Advertising Space? Is Instagram the Next Big Advertising Space?

In November of 2013, Instagram debuted its first-ever ad. Featuring a gold watch and the caption “Pampered in Paris”, the photo from Michael Kors marked Instagram’s entrance into the big game. Instagram had held out for a while, maintaining its …

Apple Expands iAd Into 70 New Countries Apple Expands iAd Into 70 New Countries

Apple announced that it has launched its advertising product iAd into as many as 70 new countries after only offering it in 25 before. In fact, before this month iAd was only available in 16 countries. On October 3, the …

Would You Pay for an Ad-Free YouTube? Would You Pay for an Ad-Free YouTube?

The sky is blue, grass is green, water is wet, and YouTube is free. For many, many years we’ve all lived in a world where one can just go to a website and watch billions of hours of video – …

Bing Ads Get Universal Event Tracking Bing Ads Get Universal Event Tracking

Microsoft announced the general availability of Universal Event Tracking for Bing Ads to advertisers worldwide. This lets advertisers create and track various performance metrics associated with conversions with one tag. A spokesperson for the company tells WebProNews it “lays the …

Google Lets You Target In-App Purchasers Google Lets You Target In-App Purchasers

Google announced a new targeting capability for its in-app display ads, enabling advertisers to target users who have actually made in-app purchases in the past. If they’ve done it before, it stands to reason that they’d do it again, so …

Yahoo Is Doing Better In Search Than Display Yahoo Is Doing Better In Search Than Display

Yahoo came out swinging with its third quarter earnings report and conference call on Tuesday, posting solid results ahead of analysts’ estimates. One particularly noteworthy takeaway was that the company’s search advertising business brought in more money than its display …

Yahoo Earnings Released, Revenue $1.09 Billion Yahoo Earnings Released, Revenue $1.09 Billion

Yahoo just released its earnings report for the third quarter. Revenue was $1.09 billion with earnings per share at $0.52. The company’s results were well above Wall Street expectations. “We had a good, solid third quarter. We delivered $1.094 billion …

Digital Ad Revenues Reach Record High Digital Ad Revenues Reach Record High

The Interactive Advertising Bureau (IAB) announced some findings from its latest ad revenue report, including that digital ad revenues hit a record high in the first half of the year at $23.1 billion. That’s up 15% from the same period …

Is Google’s Core Business Actually In Trouble? Is Google’s Core Business Actually In Trouble?

Google released its earnings report for the third quarter on Thursday, and while the company managed to post a revenue increase of 20% year-over-year, analysts are concerned by slowing growth in its core ad business, which is how it makes …

Facebook Updates Ad Campaign Structure Facebook Updates Ad Campaign Structure

Back in February, Facebook introduced a new ad campaign structure, which it said would make it easier for advertisers to organize, optimize, and measure their ads. It went from a two-level approach to a three-level one (campaigns, ad sets, and …