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Ronald McDonald Gets New Look For Social Media

Ronald McDonald Gets New Look For Social Media

By Sean Patterson 8 hours ago

The image of Ronald McDonald is iconic throughout the world. The McDonald’s mascot has been selling happy meals in nearly every country in the world for decades. Now, with the internet bringing companies closer than ever to consumers, Ronald McDonald …

Google Shopping Campaigns Get New Upgrade Option Google Shopping Campaigns Get New Upgrade Option

Google launched a new upgrade option for Shopping Campaigns, its new type of Product Listing Ads. This one lets you base a Shopping campaign on a regular PLA campaign. Regular PLA campaigns will go away in August, so advertisers are …

‘World’s Toughest Job’ Ad Gets a Parody About Dads ‘World’s Toughest Job’ Ad Gets a Parody About Dads

Someone on Facebook probably roped you into watching a video earlier this week called “World’s Toughest Job.” They probably shared it under the status “OMFG so true #blessed” or something like that. You probably watched it, and depending on your …

Facebook Not Using Nearby Friends For Ad Targeting Facebook Not Using Nearby Friends For Ad Targeting

On Thursday, Facebook announced the launch of a new “Nearby Friends” feature, which enables people to see when they’re friends are close to their own location. How close? A spokesperson for the company tells WebProNews that the feature recognizes when …

Google Opens +Post Ads To All Advertisers Google Opens +Post Ads To All Advertisers

Late last year, Google revealed that it had been testing +Post ads, enabling advertisers to reach audiences across the Google Display Network with their Google+ posts. Today, the company announced that it has opened the ads up to all advertisers. …

Infographic Compares Search And Social Advertising Infographic Compares Search And Social Advertising

Kenshoo has put out an interesting infographic comparing the performance of search and social advertising. As it notes in the highlights, spend and advertiser revenue for both have been strong, social is growing faster, and both deliver positive ROI with …

Bing Ads See Substantial Growth [Report] Bing Ads See Substantial Growth [Report]

In its “State of Paid Search” report for the first quarter of the year, The Search Agency finds that Bing’s growth has more than doubled the rate of Google’s in ad spend. Of course, with Google being such a dominant …

Google Tests New Ad Pilot Program For Retailers Google Tests New Ad Pilot Program For Retailers

Google is testing a pilot program to help retailers better figure out if their online ads are driving in-store sales, reports The Wall Street Journal, which says the company currently has six advertisers on board, and is using data from …

Mobile Local Ad Revenue Expected To Triple Mobile Local Ad Revenue Expected To Triple

Mobile local ad revenues in the U.S. are expected to hit $4.5 billion this year, according to a new report from BIA/Kelsey. That would be a massive increase over last year, which saw $2.9 billion. And that’s really just the …

IAB: Online Ad Revenue Overtakes TV For First Time IAB: Online Ad Revenue Overtakes TV For First Time

The Interactive Advertising Bureau (IAB) has released its latest Internet ad revenue report, conducted by PricewaterhouseCoopers. It finds that interactive ad revenues for 2013 hit an all-time high of $42.8 billion, exceeding broadcast TV advertising ($40.1 billion) for the first …

Google Removes Queries From Referers In Paid Search Google Removes Queries From Referers In Paid Search

Google announced that it is extending its secure search efforts to paid search, and that it will remove queries from referers on ad clicks originating from SSL searches on Google.com. In other words, the reason you’ve been seeing keywords “not …

Twitter Ads Deliver Higher CTRs Than Facebook's Twitter Ads Deliver Higher CTRs Than Facebook's

Resolution Media released a new report looking at social advertising trends, which found that advertisers invested 127% more in Facebook than in Twitter in 2013. The gap could narrow, however, as businesses voice their frustration with Facebook, and Twitter launches …

Google Reportedly Expanding 'Not Provided' Google Reportedly Expanding 'Not Provided'

Update: OK, this just happened. Last month at the Search Engine Marketing Expo (West), Google’s Singhal said there would soon be an announcement related to changes with the controversial “not provided” issue. Google implemented secure search a few years ago, …

Disqus Is Now Including Sponsored Comments Disqus Is Now Including Sponsored Comments

Disqus announced that it has been testing Sponsored Comments for the past month, and that it’s now expanding the new ad unit so that “it’ll be more likely that you come across” one. Here’s what one might look like: If …

Can Facebook Win Over Small Business Advertisers? Can Facebook Win Over Small Business Advertisers?

Facebook has over 25 million Pages run by small businesses. Facebook’ s global director of small business Dan Levy announced that stat in November. As organic reach continues to decline for all kinds of Facebook pages, the company is trying …

Honey Maid Doesn't Care to Appease Anti-Gay Trolls Honey Maid Doesn't Care to Appease Anti-Gay Trolls

Back in March, Nabisco’s Honey Maid graham cracker brand decided to celebrate love and family in all its various forms with an ad entitled “This is Wholesome.” The tagline was “everyday wholesome snacks for every wholesome family,” and the 30-second …

Google Talks New Campaign Type For Display Network Google Talks New Campaign Type For Display Network

Google hosted a “Hangout on Air” today about getting better performance out of Search Network with Display Select. This is a new hybrid campaign type, which the company says drives 35% better ROI for advertisers compared to the old Search …