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Brian Carr on Bringing New Marketing Trends to Life for Brands

Brian Carr on Bringing New Marketing Trends to Life for Brands

By WebProNews Staff July 28, 2014

Since the dawn of marketing, all businesses have been trying to do the same thing, get a potential customer’s eyes on their brand, and keep their brand in front of them. Modern marketing may have started with a booth at …

Microsoft Adds Online Insertion Orders To Bing Ads Microsoft Adds Online Insertion Orders To Bing Ads

Microsoft announced that Bing Ads users can now create and manage insertion orders online through Bing Ads or the Bing Ads API. Included is a new workflow aimed at simplifying the billing process, and making it less time-consuming. Users can …

Amazon Expands Mobile Ads API To iOS Developers Amazon Expands Mobile Ads API To iOS Developers

Amazon announced that it is expanding its mobile ads API to enable iOS developers to use interstitial and banner ads from the Amazon Mobile Ad Network in their apps. It already enabled developers on Android and Fire OS to do …

Report: Paid Search Saw Record CTR In Q2 Report: Paid Search Saw Record CTR In Q2

Kenshoo released some new research looking at search and social advertising spend in Q2, finding that paid search delivered an all-time high click-through rate, and that Facebook ads continue to experience rapid growth. According to the firm, social advertising volumes …

Adobe Looks At Google's Search Ad Business Adobe Looks At Google's Search Ad Business

Adobe is sharing some data on Google’s ad business, including CPC and CTR stats, as well as growth trends for mobile across paid search, advertiser ROI and market share for Product Listing Ads (PLAs). The analysis is derived from 200 …

Report: Microsoft To Overtake Yahoo In Online Ads Report: Microsoft To Overtake Yahoo In Online Ads

Microsoft will surpass Yahoo in digital ad market share this year, according to a new report from eMarketer. This comes as Yahoo just reported a disappointing quarter, with much of the disappointment coming specifically from its display advertising business. “Our …

Facebook Study: Sequenced Ads Perform Better Facebook Study: Sequenced Ads Perform Better

A new study is out from Adaptly, Facebook, and Refinery29 finding that sequencing ads that take individual consumers “down the marketing funnel” gets better results than a simple sustained call-to-action message delivered over the same period of time. In their …

Facebook Ads Let You Buy Stuff From News Feed Facebook Ads Let You Buy Stuff From News Feed

Facebook announced an update to its desktop app ads, enabling game developers to sell virtual goods directly from News Feed and right-hand column ads. “A developer with a desktop game on Facebook can now promote the sale of a virtual …

Google Implements No Porn Ad Policy Google Implements No Porn Ad Policy

Google is no longer allowing the advertising of sexually explicit content on its network. A report from Chris Morris at CNBC says the changes went into effect on Monday, and that earlier in June, Google sent those who were about …

Bing Ads UI Now Lets You View Up To 100,000 Keywords Bing Ads UI Now Lets You View Up To 100,000 Keywords

Microsoft announced that the Bing Ads web user interface will now let you view up to 100,000 keywords. The company upgraded the interface earlier this year enabling advertisers to review accounts with up to 50,000 keywords in the Keyword tab. …

With Social Media Ads, Are People Just Tuning Out? With Social Media Ads, Are People Just Tuning Out?

Companies often believe they can use social media to increase brand awareness and tap into a new customer base. But, as Gallup findings suggest, consumers are highly adept at tuning out brand-related Facebook and Twitter content. These channels do not …

Is Paying Facebook For Promotion Worth It? Is Paying Facebook For Promotion Worth It?

Facebook has all but killed the organic reach of your Page posts, leaving you with no choice but to hope for referrals from content your users share or pay them for exposure. Now, there are concerns that it’s getting more …

Spending More On Facebook Good For Your Search Ads Spending More On Facebook Good For Your Search Ads

Kenshoo, which recently launched a solution that matches paid search clicks to Facebook audiences in real time, has a new study out looking at how Facebook ads affect paid search conversions. Obviously, it’s a bit self-serving, but interesting nevertheless, particularly …

Google Looks At Apparent IE Sponsored Post Spam Google Looks At Apparent IE Sponsored Post Spam

Tech blogger/investor Michael Arrington revealed that someone who claimed to be a “social strategist on behalf of Microsoft” tried to get him to write about Internet Explorer for payment. The message he got says: Hi Michael, I work as a …

Yahoo To Show Tumblr Ads Across Properties Yahoo To Show Tumblr Ads Across Properties

Here we are just about a year since Yahoo officially acquired Tumblr. Yahoo announced today that content from Tumblr Sponsored Posts will now be promoted across Yahoo in addition to Tumblr, giving them the potential to reach over 800 million …

Facebook Connects Mobile App Ads To Pages Facebook Connects Mobile App Ads To Pages

Facebook announced that it is aligning mobile app ads to other ad formats by connecting them to Facebook Pages and adding social context, such as indicating when a friend like a Page. It’s also adding like, comment, and share buttons. …

Twitter to Target Ads Based on Hyperlocal Weather Twitter to Target Ads Based on Hyperlocal Weather

In the near future, you can expect to see a new type of promoted tweet that’s appearing in your feed because it’s raining outside. Or because the forecast calls for a b-e-a-utiful weekend. Twitter has partnered with The Weather Company …