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All Posts Tagged Tag: ‘Advertising’

Here’s Your Guide To Getting More Out Of LinkedIn Ads

Here’s Your Guide To Getting More Out Of LinkedIn Ads

LinkedIn’s Sponsored Updates have been available to all advertisers for two years now. As more and more online marketers look to the professional social network to expand their reach, these are likely to become a bigger part of the marketing mix. LinkedIn now has an ebook out looking at “10 Ways to Drive Killer Results with Sponsored Update,” which you …

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Instagram Releases Mini-Documentary About Its Carousel Ads

Instagram Releases Mini-Documentary About Its Carousel Ads

There are a lot of people taking a look at advertising on Instagram now that the company announced its expansion to businesses of all sizes. The company launched the carousel ad unit earlier this year enabling users to swipe through up to four images and press a call-to-action button. Instagram followed three brands and their agencies (Toyota with Saatchi & …

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Flipboard Gets New Video Ads

Flipboard Gets New Video Ads

Flipboard is reportedly expanding its advertising offerings with new video ads. These include short (3 to 8 second) segments aimed at getting users to watch the rest of the video. The segments are referred to as “Cinema Loops”. The news comes from VentureBeat, which spoke with Dave Huynh, Flipboard’s head of advertising product. Ken Yeung reports: Participating brands will submit …

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Amazon Puts An End To Flash Ads

Amazon Puts An End To Flash Ads

Flash-related news isn’t usually good news for Flash these days. The most recent bit comes from Amazon, which announced that it is about to stop accepting Flash ads. The company had this to say on its Technical Guidelines page for Amazon Advertising (via Digiday): Beginning September 1, 2015, Amazon no longer accepts Flash ads on Amazon.com, AAP, and various IAB …

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Looks Like Instagram Is Going to Be A Pretty Good Advertising Option

Looks Like Instagram Is Going to Be A Pretty Good Advertising Option

Salesforce is sharing data around early performance and cost numbers related to Instagram advertising campaigns over the past month. The companies partner via Salesforce Marketing Cloud products like social,com, Active Audiences, and Social Studio. Do you expect Instagram to be a major part of your advertising efforts as time goes on? Let us know in the comments. “Instagram is a …

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Twitter Publisher Network Becomes Twitter Audience Platform

Twitter Publisher Network Becomes Twitter Audience Platform

Twitter announced on Thursday that it is changing the name of the Twitter Publisher Network to the Twitter Audience Platform. It was launched last year to help advertisers reach users outside of Twitter on thousands of mobile apps while utilizing Twitter’s measurement, targeting, and creative tools. In addition to the new name, it’s getting some new features, including new marketing …

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Google Launches Automated Extension For Shopping Ads

Google Launches Automated Extension For Shopping Ads

Google announced the launch of new automated extensions for shopping ads (PLAs). This is in reaction to advertisers promoting text to highlight special offers and free shipping. The extensions automatically show up with the ads without any extra cost to the advertiser, using existing info provided in the Merchant Center settings and data feeds. They show free shipping and price …

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Google Shopping Gets New Bidding Solutions

Google Shopping Gets New Bidding Solutions

Google announced that its giving advertisers new bidding strategies for Shopping Campaigns, which will help them “go go beyond manual max CPC bidding to deliver specific bids for each auction, tailored to people’s context.” Under Bid Strategies, you’ll now find Maximize Clicks, Enhanced CPC, and Target Return on Ad Spend (ROAS). Maximize Clicks is for those looking to get as …

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Bing Ads Gets Accounts & Billing Improvements

Bing Ads Gets Accounts & Billing Improvements

Microsoft announced that it’s making some changes to accounts and billing for Bing Ads. It’s all in direct response to advertiser feedback. “From insertion order edits to bulk management, from one-stop-shop billing to consolidated invoices – all designed to help you do more, work less,” says Bing’s Vaishali De. “Whether you’re already using Bing Ads Accounts and Billing, or you’re …

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Bing Merchant Center Is Getting Some Changes

Bing Merchant Center Is Getting Some Changes

Microsoft announced some coming improvements to Bing Merchant Center, which merchants use for creating stores and catalog feeds for Shopping Campaigns and Product Ads on Bing. There are changes to feed structure, which the company says it made so advertisers can manage all their feed programs across platforms more seamlessly. It explains in a blog post: Delimiter rules on product_category …

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Facebook Dynamic Product Ads Get Some Big Improvements

Facebook Dynamic Product Ads Get Some Big Improvements

In February, Facebook announced dynamic Product Ads aimed at helping marketers increase conversions and lower cost per acquisition across devices. As reported earlier, these ads are now available in the Audience Network, Facebook’s mobile ad network, which lets mobile apps monetize through Facebook’s advertisers. That’s not the only thing new for the ads. The company also announced cross-selling functionality and …

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Facebook Gets Retailers Prepared For The Holidays

Facebook Gets Retailers Prepared For The Holidays

Facebook is advising retail marketers about how to prepare for the holiday season. Yes, it’s August, but according to the company, that means it’s time to start doing some serious planning. The company laid out eight tips for holiday advertising prep. In a nutshell, these include: refresh your audience profile; identify your key audience segments; add the Facebook pixel and …

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