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Bing Ads Get Better Location Targeting, Ad Scheduling

Bing Ads Get Better Location Targeting, Ad Scheduling

By Chris Crum 6 hours ago

Microsoft announced some updates to Bing Ads aimed at improving location targeting and ad scheduling. Now included are: ad scheduling in fifteen-minute increments, zip code targeting and exclusion, radius targeting improvements, a new geo location report, user experience improvements for …

Google Changes Search Ads On Smartphones Google Changes Search Ads On Smartphones

Google announced some tweaks to the way it displays mobile search ads on smartphones. Beginning on October 15th, ad extensions may show instead of the second line of ad text. Here’s the before and after: Google says the adjustments are …

Twitter Launches Self-Serve Ads In 11 New Countries Twitter Launches Self-Serve Ads In 11 New Countries

Last week, Twitter announced the expansion of Twitter Ads into twelve new markets including: Austria, Bosnia & Herzegovina, Bulgaria, Croatia, Czech Republic, Macedonia, Romania, Serbia, Slovenia, Switzerland, Ukraine and Portugal. On Thursday, the company announced the launch of self-service ads …

Google Launches Callout Extensions For AdWords Google Launches Callout Extensions For AdWords

Google announced a new ad extension for AdWords called callout extensions, which allow businesses to add text highlighting specific info about their products and services. You can use the extensions to draw attention to important details about products or highlight …

Google Talks Invalid Clicks In New AdWords Video Google Talks Invalid Clicks In New AdWords Video

Google regularly uploads videos to the Google Ads YouTube channel, answering questions related to AdWords asked on Twitter, Facebook, and Twitter. The company has posted a new one talking about invalid clicks. The specific question being addressed is: How can …

Gisele Bundchen Signs With Under Armour

What do married power couple Tom Brady and Gisele Bundchen have in common besides both being rich, famous, and beautiful? They are now also both endorsing Under Armour. ESPN reported yesterday that the supermodel inked a multi-year deal with the …

SMB Local Media Spending To Surpass $50B SMB Local Media Spending To Surpass $50B

BIA/Kelsey is estimating that spending on local media by SMBs will reach $50.4 billion in 2015 at 35.8% of total local media spending. SMBs, it says, will allocate $37.7 billion of their local media spend to traditional media and $12.4 …

DoubleClick Search Commerce Gets New Tools DoubleClick Search Commerce Gets New Tools

Google announced the launch of several new tools for DoubleClick Search Commerce Suite: Adaptive Shopping Campaigns, bid optimization for Shopping Campaigns, and Purchase detail reports. Adaptive Shopping campaigns let you dynamically create and optimize your Shopping Campaign structure based on …

Hyperlapse Marketing Is Obviously Already Happening Hyperlapse Marketing Is Obviously Already Happening

Whenever a new social media experience catches the media’s attention, marketers are usually among the first to take note and utilize it. On Tuesday, Facebook’s Instagram announced the launch of Hyperlapse, a new iOS app designed to let users create …

Apple Launches New Ad Formats For iOS Apple Launches New Ad Formats For iOS

Apple announced a couple of new ad formats for its iAd platform: pre-roll video and full-screen interstitial banner ads. The company said in a developer announcement, “Now you can deliver highly engaging ads from leading brands,” adding that the formats …

Report: Facebook To Take On DoubleClick With Atlas Report: Facebook To Take On DoubleClick With Atlas

Facebook is getting ready for an all-out “assault” on Google’s DoubleClick this fall, according to a new report from The Information, which broke the news about Amazon’s acquisition of Twitch on Monday. Facebook acquired the Atlas ad platform from Microsoft …

Twitter Opens Ads To Twelve More Markets Twitter Opens Ads To Twelve More Markets

Twitter announced that it’s expanding Twitter Ads into twelve new markets in Eastern Europe and Portugal. “There has been tremendous growth in this region over the last year, and Twitter Ads will now be available in 35 EMEA (Europe, Middle …

Samsung Turns the Ice Bucket Challenge into an Ad Samsung Turns the Ice Bucket Challenge into an Ad

Like President Obama and his views on gay marriage or a pokemon, I can evolve. My initial feelings on the ALS Ice Bucket Challenge were cynical, to say the least. Just donate the damn money, you’re only doing this for …

Google Makes Currency Info Improvement To AdWords Google Makes Currency Info Improvement To AdWords

Google announced that AdWords advertisers can now add currency information to their conversion values to more easily measure revenue when accepting more than one currency on their site or app. If you add currency info to your conversion values, all …

Instagram Debuts Ad Analytics Suite for Brands Instagram Debuts Ad Analytics Suite for Brands

By some accounts, brands are seeing more engagement from their instagram ads than they are from other social networks like Twitter and Facebook. Instagram, which only began allowing ads less than a year ago, is taking things slow. Your Instagram …

Microsoft Adds Custom Reports To PubCenter Microsoft Adds Custom Reports To PubCenter

Microsoft announced a new feature for pubCenter, its advertising hub for app developers on Windows and Windows Phone. It now offers custom reports, with improved analytics. Earlier this year, the company announced a complete overhaul to pubCenter, and they’re continuing …

Google Announces New AdWords Features Google Announces New AdWords Features

Over on Google+, Google announced some new AdWords features for bulk editing and a new conversion setting. The bulk editing features are aimed at helping advertisers update settings across campaigns more quickly. They enable you to filter for campaigns targeting …