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Bing Ads Get Universal Event Tracking

Bing Ads Get Universal Event Tracking

By Chris Crum October 24, 2014

Microsoft announced the general availability of Universal Event Tracking for Bing Ads to advertisers worldwide. This lets advertisers create and track various performance metrics associated with conversions with one tag. A spokesperson for the company tells WebProNews it “lays the …

Is Google’s Core Business Actually In Trouble? Is Google’s Core Business Actually In Trouble?

Google released its earnings report for the third quarter on Thursday, and while the company managed to post a revenue increase of 20% year-over-year, analysts are concerned by slowing growth in its core ad business, which is how it makes …

Facebook Updates Ad Campaign Structure Facebook Updates Ad Campaign Structure

Back in February, Facebook introduced a new ad campaign structure, which it said would make it easier for advertisers to organize, optimize, and measure their ads. It went from a two-level approach to a three-level one (campaigns, ad sets, and …

Facebook Isn't Going to Put Ads All Over WhatsApp Facebook Isn't Going to Put Ads All Over WhatsApp

Facebook’s $19 billion acquisition of WhatsApp is in the bag. After approvals from the U.S. Federal Trade Commission and the EU, Facebook filed the final paperwork earlier this week. Ok, so now Facebook has it and its 500 million+ user …

Hulu Plus Might Have Fewer Ads in the Future Hulu Plus Might Have Fewer Ads in the Future

In that’s probably a good idea news, Hulu is considering chilling out a little bit when it comes to ads on Hulu Plus. Any subscriber (or former subscriber) of Hulu Plus knows the soul-crushing despair that comes with paying $7.99 …

Snapchat Is About to Get Advertisements Snapchat Is About to Get Advertisements

Snapchat, the ephemeral messaging app that your teenager is absolutely obsessed with, is apparently worth $10 billion. At least that’s the valuation connected to the latest rumored round of funding – which could include money from the likes of Yahoo. …

Twitter's MoPub Adds Native Ad Location Controls Twitter's MoPub Adds Native Ad Location Controls

Twitter announced some new location control features for creating and managing native ads with its MoPub. This is the result of an integration with technology from Namo Media. “MoPub’s new location control features are the first tools that lets you …

Facebook Announces Local Awareness Ads Facebook Announces Local Awareness Ads

Facebook announced a new ad product for local businesses called Local Awareness ads. These let businesses find new customers by showing ads to groups of people who are near that business’s neighborhood. “Local awareness ads are built to be more …

Facebook Launches Audience Network Facebook Launches Audience Network

Facebook introduced the Audience Network at its f8 developer conference in April. This is its new mobile ad network, which lets mobile apps monetize through Facebook’s 1.5 million active advertisers. The network is now “open for business,” as the company …

Google Expands Dynamic Remarketing Google Expands Dynamic Remarketing

Google announced that it is rolling out dynamic remarketing to advertisers in all verticals, including hotels, flights, real estate, classifieds, jobs, auto, finance and education. The company launched the offering for retailers last year. “Dynamic remarketing shows site visitors tailored …

Marin Software Partners With Facebook’s Atlas Marin Software Partners With Facebook’s Atlas

As you’ve probably heard by now, Facebook announced the launch of the new Atlas, its ad platform that enables other sites to use its “people-based marketing” capabilities. The company bought Atlas from Microsoft last year, and has since rebuilt it …

Kenshoo Partners With Atlas For Search Marketing Kenshoo Partners With Atlas For Search Marketing

With Advertising Week here there is a lot of ad news coming out, but the biggest piece is that Facebook announced the launch of the new Atlas. In its announcement, Facebook named Omnicom as an agency-wide ad serving and measurement …

AOL Extends Publicis Ad Partnership AOL Extends Publicis Ad Partnership

At Advertising Week in New York City, AOL and Publicis Groupe announced an expansion of their six-year partnership into programmatic video and linear TV advertising. As a result, VivaKi and all agencies inside of Publicis Groupe will gain access to …

Google Announces New Mobile Ad Formats, Tools Google Announces New Mobile Ad Formats, Tools

Recognizing that display ads don’t always translate well from the desktop to mobile devices, Google announced on Monday that it will be launching several new mobile display formats and tools across the Google Display Network, the AdMob Network, and DoubleClick …

IAB Announces New Ad Tech Lab For R&D IAB Announces New Ad Tech Lab For R&D

The Interactive Advertising Bureau (IAB) announced that it has formed a new nonprofit research and development consortium called IAB Technical Laboratories. The Bureau is currently hosting the IAB Mixx conference. And we're off! IAB's Randall Rothenberg opens the #iabmixx Conference …

Facebook Launches New Atlas Ad Platform Facebook Launches New Atlas Ad Platform

As expected, Facebook announced the launch of the new Atlas at Advertising Week on Monday. The company bought the ad platform from Microsoft early last year, and rumors have been circulating in recent weeks that the company was preparing for …

Optimizing Google Shopping Campaigns For Christmas Optimizing Google Shopping Campaigns For Christmas

You’re right. It’s not even October yet, but the holiday shopping season is pretty much here. It’s time to start thinking about preparing for it. Google recently hosted a Hangout on Air to give advertisers tips on optimizing their Shopping …