All Posts Tagged Tag: ‘Advertising’

Pandora Gives Users an Hour of Ad-Free Music If They First Pay Close Attention to an Ad

Pandora Gives Users an Hour of Ad-Free Music If They First Pay Close Attention to an Ad

Pandora is heralding the full rollout of its Sponsored Listening feature, which has been in beta since last fall. With Sponsored Listening, Pandora offers listeners a deal: You can have an ad-free hour of music, uninterrupted, if you just pay special attention to one ad first. “In exchange for at least 15 seconds of active brand attention, listeners are rewarded …

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Instagram’s New Focus on Search Should Excite Marketers

Instagram’s New Focus on Search Should Excite Marketers

In 2013, boasting a little under 100 million users, Instagram finally decided to pay some attention to its web presence. The social network updated its barebones website to finally offer the ability to browse your feed. Before that, Instagram on the web only allowed you to look at user profiles and like photos. Since then, it’s been adding more and …

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Doing This Will Make Your Facebook Marketing More Cost Effective

Doing This Will Make Your Facebook Marketing More Cost Effective

When you promote a Facebook post, do you do so to people who have already liked your Page or to people who have yet to do so? Some mix of the two? You might be interested to know that unless your ultimate goal is just to get more Facebook fans, you’re probably better off promoting to people who have already …

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YouTube Launches 360 Degree Video Ads

YouTube Launches 360 Degree Video Ads

Google just announced the launch of 360 degree video ads on YouTube. Google introduced 360-degree videos on YouTube back in March. From the viewer’s perspective, they were particularly cool when viewed on Android, as you could move your phone around to alter the perspective. You could use your mouse to drag it around on the desktop, but it just wasn’t …

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Bing Launches Native Ads On MSN For Search Marketers

Bing Launches Native Ads On MSN For Search Marketers

Microsoft announced the beta launch of Bing Native Ads, which let advertisers target intent outside of search. According to the company, the strongest intent signals on the web are users’ interests expressed by prior search queries, signals from the content of the experience in which they’re at at any given point, and user actions like looking for products or taking …

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Instagram Ads For Businesses Of All Sizes Coming In The Fall

Instagram Ads For Businesses Of All Sizes Coming In The Fall

Last month, Instagram announced some new ad formats and ad targeting options and that it would open up its ad platform to businesses of all sizes in the coming months. eMarketer has a new interview with Jim Squires, the director of marketing operations at the company, and he says Instagram ads will be available to all this fall: We’ve spent …

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Google Just Revealed A Bunch Of New Shopping Features

Google Just Revealed A Bunch Of New Shopping Features

Google announced a bunch of new features for advertisers to encourage more sales from shoppers. For one, a new enhancement to product listing ads on mobile devices expands the ads as the user swipes to show more information such as product ratings and availability at nearby stores. Google says this will result in more qualified traffic driven directly to retailers. …

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Is It Time For Flash To Go Away?

Is It Time For Flash To Go Away?

The writing has been on the wall for quite a while. Flash is dying a slow death, yet it continues to gasp for air. After some new vulnerabilities were discovered, many have been calling for the plug to be pulled. Do you think there should be an industry-wide halt in Flash use? Let us know what you think. Facebook’s Chief …

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Bing Shopping Campaigns Now Available To All In The U.S.

Bing Shopping Campaigns Now Available To All In The U.S.

Earlier this year, Microsoft introduced Bing Shopping Campaigns in beta aimed at making it easier for businesses to advertise products from their Bing Merchant Center stores. On Tuesday, the company announced that they’re now available to all U.S. customers. In fact, they’ll soon be the default campaign type for running product ads on Bing. They’ll sunset the traditional way of …

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Selling To Customers Through ‘Shoppable Videos’

Selling To Customers Through ‘Shoppable Videos’

Everyone knows online video can be a great way to market businesses and products, but some businesses are finding that it can be quite beneficial for actually selling products. “Shoppable video” is a trend that has been slowly rising for several years, but new capabilities from a variety of platforms indicate that it could be poised to become much bigger. …

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Google Makes Some Changes To AdWords Express

Google Makes Some Changes To AdWords Express

Google has updated the AdWords Express app for Android with a new design as well as some adjustments that make it easier to manage your campaigns. Google launched the AdWords Express mobile app roughly a year ago as a way for small businesses to have more control over their marketing efforts on the go. Google briefly explains the new changes …

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Google AdWords Gets New Automated Bidding Tools

Google AdWords Gets New Automated Bidding Tools

Google announced the launch of new automated bidding tools for setting performance targets in AdWords. These are target opt-in recommendations and the Target CPA Simulator. As the company notes, automated bidding is key to “setting smart bids at scale and maximizing conversions or revenue from your spend.” Google explains the new tools in a Google+ post: New target opt-in recommendations …

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