All Posts Tagged Tag: ‘Advertising’

Interstitials May Start Hurting Your Search Rankings

Interstitials May Start Hurting Your Search Rankings

Ahead of Google’s mobile-friendly update in in April, there was talk around the SEO industry that interstitials (content that appears over top of a page, which impedes the process of getting to the desired page) could be looked upon as hurting the mobile user experience, and therefore hurt webmasters in in rankings as Google started to take into account the …

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Facebook Has a New Video Ad Option That Only Charges Advertisers After 10 Seconds of Viewing

Facebook Has a New Video Ad Option That Only Charges Advertisers After 10 Seconds of Viewing

What amounts to a video “view” on Facebook? For regular videos, Facebook will give it an official view if it’s watched for three seconds. For video ads, a “view” is really an impressions for advertisers. Facebook’s video ads structure charges advertisers for each impression their ad receives. And since Facebook autoplays videos in the news feed, all someone has to …

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What Marketers Should Know About The AOL-Bing Deal

What Marketers Should Know About The AOL-Bing Deal

Microsoft and AOL announced a major agreement which sees AOL assuming management and sales responsibilities for all of Microsoft’s display, mobile, and video ad inventory across the U.S., U.K., Canada, Brazil, France, Germany, Italy, Spain, and Japan. AOL will run the ads across Microsoft’s MSN homepage and verticals, Outlook Mail, Xbox, Skype, and in apps. The two companies also made …

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Google Starts Blocking These Types Of Ad Clicks

Google Starts Blocking These Types Of Ad Clicks

Google just announced a step it’s taking to reduce the amount of accidental clicks on its mobile ads by blocking certain types of clicks. Specifically, it will block clicks that happen close to the image edge, as well as clicks on the app icon, in addition to adding a clickability delay. “Even as smartphone and tablet screen sizes get bigger, …

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New Facebook Ad Format Could Greatly Increase Conversions

New Facebook Ad Format Could Greatly Increase Conversions

Facebook is testing a new ad unit called Lead Ads, which enable users to fill out forms on mobile with a few taps of the finger. A Facebook spokesperson tells WebProNews in an email, “Until now, filling out forms on mobile has been tedious. Lead ads allows people to avoid a lot of the pain points, like having to leave …

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Here’s Why It’s Getting Harder To Ignore Instagram For Marketing

Here’s Why It’s Getting Harder To Ignore Instagram For Marketing

Instagram unveiled some improvements to its mobile apps this week, which could help marketers increase their visibility on the popular social network, which is increasingly becoming the “go-to social network” for a younger generation. New trending content and search features could help businesses attract more eyeballs. Do you think Instagram’s new features can help you improve your marketing strategy? Share …

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Google Display Network Ads Expand To Google Play Music

Google Display Network Ads Expand To Google Play Music

Google introduced a new free, ad-supported streaming music service today as one tier of its Google Play Music offering. In doing so, it has opened up new opportunities for advertisers using the Google Display Network. The service itself basically just lets you listen to curated playlists. It’s radio. We’re not talking on-demand songs like Spotify. More on the consumer service …

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Facebook App Ads Get 2 New Formats

Facebook App Ads Get 2 New Formats

Facebook is now offering app advertisers new desktop video ads and a carousel format for mobile app ads. The former are available through both Power Editor and the Ads Create tool while the latter can be used through Power Editor, the API, and through Facebook’s Marketing Partners. The new desktop video format works similarly to those on mobile in that …

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These Marketing Tools Are Tapping Into The New Pinterest Ads API

These Marketing Tools Are Tapping Into The New Pinterest Ads API

In April, Pinterest announced its Marketing Developer Partners (MDP) program with the goal of helping businesses get more value of their Pinterest efforts. “The program helps businesses optimize and scale their Pinterest marketing and improve Pinterest for Pinners,” a spokesperson for Pinterest told us. “The initial MPD program is made up of a limited, carefully selected group of developer partners …

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Google Adds Cross-Device Measurement To DoubleClick

Google Adds Cross-Device Measurement To DoubleClick

Google just announced that it’s bringing cross-device measurement to DoubleClick to enable advertisers to measure all of their campaigns across the web. Cross-device conversions are Google’s estimates based on aggregated and anonymized data from users who have previously signed in to Google. Google wants advertisers to capture “leaked” conversions from their campaigns, which include when some “micro moments” take place …

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Twitter Announces Autoplay Video, Defines What Constitutes a ‘Play’

Twitter Announces Autoplay Video, Defines What Constitutes a ‘Play’

Twitter is taking the plunge already taken by fellow social networks Facebook and Instagram. Starting today, autoplay videos are coming to Twitter. This has been a long time coming for Twitter, which has been debating the merits of autoplay for a while now. Of course, offering autoplay video is a great selling point for potential advertisers – but many users …

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Bing Sheds Light On Yahoo Click Volume

Last month, Microsoft and Yahoo announced some changes to their ongoing search and advertising partnership. Under the new terms, Yahoo would gain increased flexibility to enhance its own search experience on any platform. Also as part of the agreement, Microsoft would be the exclusive salesforce for ads delivered by its own Bing Ads platform, and Yahoo would continue to be …

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