The Super Bowl has come and gone, and while the final play is still getting talked about, the ads are too. Last week, WebProNews spoke with Peter Daboll, the CEO of ad effectiveness firm Ace Metrix, who told us that there is a difference between an ad being likable and effective.

I noticed a VentureBeat article via a prominent link at the top of LinkedIn this morning that makes me shake my head in amazement at the writer’s lack of understanding of online advertising. Rocky Agrawal’s sensationalistic headline, “Yelp advertising is …

Unruly Media put out a new report looking at the impact of social video recommendations on traditional brand metrics such as brand recall, brand favorability, purchase intent and brand association. Keep in mind that this is the firm behind such …

Dating sites can be a wealth of information for those looking for that special someone. The looking part is being studied by Tobii to determine what men and women spend their time looking at on dating profiles. Tobii in collaboration …

As discussed in a recent article, Facebook is making it harder for brands to not use sponsored stories (or “featured stories” as Facebook is calling them these days). They recently started appearing in users’ news feeds, and as the free …

You probably heard of Facebook’s IPO filing last week. Lots of interesting factoids about the social network company were made public, most of which was built around their financial information. One salient fact: companies seemed not to care how much …

Facebook and USA Today are hosting an “Ad Meter” at facebook.com/sports, where people can go to express who had the best and worst Super Bowl ads by casting votes. The voting starts at kickoff, and runs until 6PM ET on …

Update: False alarm, apparently. A Facebook spokesperson says: “We want to clarify that we are not working with any agency to create paid ads on our mobile platform.” Gelb clarified further: “I would like to clarify a statement I made …

Facebook is going public soon. You already knew that I’m sure. You probably also know that Facebook makes most of its money from ads. Not all of it, but a very significant portion. If the company’s relationship with Zynga ever …

Yahoo and AOL announced a partnership where AOL will use Yahoo’s Right Media Exchange to provide access to AOL inventory as part of the display ad agreements announced last year. “The inventory AOL makes available under the display advertising agreement …

Earlier this week, Facebook began the process for its highly anticipated IPO. The company hopes to raise $5 billion or more in its filing, which is considerable given the company began in a dorm room and has only been around for 8 years.

Clay Matthews is a Green Bay Packers linebacker and a self described “average American with extraordinary hair.” And now he wants to see if you too, can have Hair Like Clay. Matthews has teamed up with Suave for Men hair …

Lately Google’s new privacy policy is the hottest news. I can’t stop hearing about it. Lawmaker’s are sending them letters, people are frightened about their personal information being stolen, and now alerts are being sent to my email making sure …

If you get sick of sifting through ads that don’t have any relevancy to your life and are products you’ll never buy, the answer is on the way. Facebook has found a way for advertisers to target consumers based on …

Microsoft is looking to capitalize on some anti-Google sentiment currently floating around out there with an ad campaign that suggests that they put people first, and Google doesn’t. Of course, Microsoft is doing this now in response to concerns raised …

Early this month, Google was caught up in some controversy related to paid linking. It’s funny how the Internet works. That seems like such a long time ago, and so many Google controversies ago. Since then, Google has sparked heated …

What is it that makes a Super Bowl ad so great? Is it something funny, inspiring, unbelievable, or what? According to Ace Metrix CEO Peter Daboll, a likable ad doesn’t necessarily mean it’s an effective ad. As he explained, great ads are likable, but they have to do more in order to be effective.

You have seen these Old Spice ads: You’re not alone, either, because nearly 40 million people have seen that ad on YouTube alone. Who knows what the total tally of viewers is once you add estimates of people who actually …

According to new data from comScore, Facebook had 27.9% of all online display-ad impressions last year, up from 21% the previous year. According to the firm, Yahoo was in second place at 11% (up from 10.9% the year before), leaving …

Earlier this month, Google announced several updates for AdWords, including group level impression share metrics for the search and display networks. As Google explained, advertisers will start seeing three new columns that can be added to the ad groups tab. …

Super Bowl ads are the focal point of the day besides the big game of course. Super Bowl Sunday is a long awaited day for many football fans, whether you’re looking forward to the mountains of meats, cheeses and other …

Late last month, we looked at a Google AdWords feature the company is testing, which allows advertisers to promote their email newsletters and actually get subscribers right from the ad. It has tremendous potential for email marketing, and illustrates a …

Last weekend, the first of two GoDaddy Super Bowl ads was “leaked” (because I’m sure GoDaddy doesn’t want them to be seen yet). It involved Danica Patrick and Jillian Michaels painting a naked lady. Standard GoDaddy ad fare. This one …