WebProNews

AOL Renews Search Ad Deal With Google

AOL said today it has signed a five-year search advertising deal with Google renewing its partnership with the search company that dates back to 2002.

Google Adds Company Logos to Locations in Google Maps

Google announced a new feature for businesses in Google Maps in the U.S. today. The feature lets businesses include sponsored map icons that appear on the maps themselves. The feature actually began in a pilot program earlier this year in Australia.

What We Can Learn From International Beer Advertising

It is hard not to enjoy beer marketing. Even if you are not a marketer, this industry always offers creative advertising (particularly on TV) that is fun to watch and spends lots of money doing it. Every year at the Super Bowl, a good number of the Top 10 ads come from beer companies. In other venues beyond sports, beer advertising often promises good times, great parties and generally being able to escape from your daily life into a world of fun, travel and festivities.

Google Outlines Display Ad Strategies

Google has an interesting post up today on its official blog, outlining its efforts in growing display advertising. Within this outline are five what Google calls "key principles guiding our future product innovations in this area." In short, these principles are: making life more efficient, total revenue management, more insight and control, betting on openness, everything is going to be "display".

Yahoo Expands Local Listing Partnership with Dex One

Yahoo announced today that it has expanded its partnership with Dex One to allow listings on Yahoo Local. "This broadens the reach of Dex One's local advertiser network, providing their clients with greater exposure in local communities and more consumers with detailed information on local businesses," a spokesperson for Yahoo tells WebProNews.

Google-MySpace Deal May Be On For Another Month

It looks like MySpace's dealings with Google aren't over - or conclusively continued - just yet.  Even though a search and advertising deal is set to expire today, a report's indicated that the companies' existing contract has been extended a short time while negotiations continue.

Yahoo To Lose Major Ad Deal In South Korea

Today is not getting off to a good start for Yahoo.  NHN - which owns both the South Korean equivalent of Google and the country's largest gaming portal - has decided to stop using the American company's advertising tech, and its chief didn't exactly have nice things to say when parting ways.

How One Company is Finding Value in Promoted Tweets

Many businesses have probably been wondering just how much Twitter's Promoted Tweets could help them if they were given the chance to participate. Promoted Tweets is still in beta, and is still limited to a set of partners. One of those partners, Zecco, has been talking about the success it has had with the program.

YouTube Gives Advertisers New Video Exclusion Options

YouTube has announced new video and channel exclusions for advertisers, so they can pick specific videos and channel URLs that they don't want their ads to appear with.

TweetUp is Now PostUp, Includes Facebook, LinkedIn Updates

TweetUp, a search engine/ad network that has been based on Twitter, is now changing its name to PostUp, and is adding support for both Facebook and LinkedIn. The search engine will expand to include both bios and updates posted to Facebook and LinkedIn.