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Google Initiates Rollout Of New AdSense Interface

Over the next few weeks, the way in which around two million people and organizations make their living (or at least earn additional income) will change. Google announced this morning that it’s rolling out a new AdSense interface for publishers. …

Google Tests Expanded Category Blocking With AdSense
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There are many, many circumstances in which computer-matched ads might not be a good fit.  Imagine if a site for entomologists somehow got stuck with ads for Volkswagen Beetle parts, for example.  Or if a site meant to showcase funny pratfalls was paired with ads for vacations ("trips").  Fortunately, Google’s testing expanded category blocking with AdSense.

The category filtering beta used to offer sites’ owners a way to turn down ads from up to five categories.  It was meant to be used in a rather broad fashion.

Google Extends AdSense Category Blocking to More Languages

Google announced it has expanded its sensitive category blocking feature for AdSense to Japanese, Chinese, Polish, and Portuguese. The goal is to expand it worldwide eventually.

The feature is already available in English, French, German, Spanish, Italian, Dutch, and Arabic (with testing being done for Russian).

Google Makes it Easier to Monetize iPad Apps

Google has launched a new feature for its Mobile for AdSense apps, which lets developers in the U.S. and Canada, who are participating in the beta program, to monetize their iPad apps.

Google Getting Rid of Old Version of AdSense for Search
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Google is retiring the old version of AdSense for Search and telling users to switch to the new version powered by Google Custom Search, which has been offered for a while.

If you see "powered by Google" on the logo on the search results page, then you’re using the old one. In a post on Google’s Inside AdSense blog, Katrina Kurnit writes:

Is Google to Blame for Its Own News Pollution?
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Search Engine Land Editor-in-Chief Danny Sullivan points out how poorly Google handles those gaming Google News, using Google Trends as a starting point.

Do you find Google News to be too heavily polluted? Share your thoughts.

Google Promotes AdSense In Your City Program
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AdSense publishers who live near Boston, Chicago, or New York – or can travel to one of those cities on short notice this summer – should consider filling out an application and maybe packing a bag.  Google’s looking for people to participate in what it calls the AdSense in Your City program.

Google Reveals AdSense Revenue Share, Is it Satisfactory?
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Google has kept its AdSense revenue share numbers a secret for quite some time, but has now decided to disclose them – or at least some of them. They’ve revealed the percentages for AdSense for Content and AdSense for Search, but are remaining mum on some of the other offerings. Still, content and search are the two biggies.

Is Google’s revenue split better or worse than you expected? Let us know.

Will Google’s AdSense be in Trouble Because of Facebook?
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Facebook is infiltrating sites all over the web. These sites are happy to add Facebook’s social plug-ins. What if Facebook launched an AdSense-like product – a product that lets publishers stick relevant ads from Facebook on their sites for a cut of the money?

Google Improves Matching for AdSense Link Units
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Google has rewritten its link unit matching system for AdSense. Link units in AdSense ads display a list of topics that are relevant to the content of the publisher’s page. When a user clicks a topic, Google shows a page of related ads. AdSense publishers can earn from valid user clicks on the ads on this resulting page.

Google Takes Limit Off AdSense Category Filtering

Google has eliminated the limit to how many categories AdSense publishers can filter from their sites. There are 11 categories, and users can filter as many of them as they want.

Google Uses Hours of Search History to Serve Ads
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Google has made some adjustments to how it uses referral URLs for contextual matching of AdSense ads. Google has started expanding the use of query words in referral URLs to a few hours.

Basically what this means is that Google is using user’s search history to determine what ads to show on sites using AdSense. If a user arrives at one AdSense site via a search results page, and then goes to another AdSense site within a few hours, they might see ads based on the referral data from the first one.

Google Lets AdSense Publishers Donate Earnings to Haiti Relief
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Google has launched an AdSense feature that lets AdSense publishers donate their earnings to Haiti earthquake relief efforts.

Keyword Hints Used Now More for AdSense For Domains
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Google announced today that AdSense for Domains is now using optional keyword hints more often. Keyword hints are provided by the user, who enters keywords into a field to assist Google in the targeting of ads for potentially ambiguous domains. Google’s Randy Heath explains:

A Convenient Content Truth
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Big businesses with huge pageviews fueled by Google have emerged in recent years that exist only because of a unique SEO / Adwords relationship with Google. Google gives them a huge presence in the long tail SERPS and they in turn give Google increased revenue by being a Google Adsense partner. Not just any Adsense partner, but a Google partner that turns Google search generated traffic into billions of Adwords clicks totaling tens of billions of dollars. 

Google Changes Wording for AdSense Earnings
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Google announced that it has made some messaging changes in the AdSense interface. The changes concern users’ earnings.

Google has added the words "Estimated" and "Finalized" next to "Earnings" throughout users’ accounts. The company says the move was made to be more transparent. The changes in messaging do not reflect any changes to the way finalized earnings are calculated. The company says they’re simply intended to give users a clearer idea of Google’s estimations of earnings and what is actually finalized.

Google Launches AdSense Product Ideas Page

AdSense is an important fixture in a lot of people’s lives; it can represent anything from spending money (hey, little splurges do the heart good) to what pays the mortgage.  And now, individuals have a chance to shape it more to their liking, as a new Product Ideas for AdSense page has launched.

Try not to get your hopes up; as word spreads and more people contribute ideas, the odds of any one suggestion making it in front of an important Googler will decrease.  Also, there’s no guarantee that any of the recommendations will be implemented.

Google Ignoring Its Own Policy on Desktop AdSense?
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It has been discovered that Google is now showing AdSense ads inside Google Earth. While it is not that surprising to see Google putting ads on another one of its properties, it has raised a few eyebrows, given that Google Earth is a desktop application.

YouTube Videos in AdSense Could Drive Clicks
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Update: Google has now announced that you can buy Promoted Videos directly in AdWords.

Google Tests New AdSense Interface
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Google announced the beta testing of a new AdSense interface today. It is being tested with a small group of publishers. Google says the new interface was designed based on the top three requests from users:

Blogger Gets AdSense For Feeds Integration
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Google launched AdSense for Feeds all the way back in 2005. Now the company is integrating it right into its Blogger property.