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Google Getting Rid of Old Version of AdSense for Search
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Google is retiring the old version of AdSense for Search and telling users to switch to the new version powered by Google Custom Search, which has been offered for a while.

If you see "powered by Google" on the logo on the search results page, then you’re using the old one. In a post on Google’s Inside AdSense blog, Katrina Kurnit writes:

Is Google to Blame for Its Own News Pollution?
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Search Engine Land Editor-in-Chief Danny Sullivan points out how poorly Google handles those gaming Google News, using Google Trends as a starting point.

Do you find Google News to be too heavily polluted? Share your thoughts.

Google Promotes AdSense In Your City Program
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AdSense publishers who live near Boston, Chicago, or New York – or can travel to one of those cities on short notice this summer – should consider filling out an application and maybe packing a bag.  Google’s looking for people to participate in what it calls the AdSense in Your City program.

Google Reveals AdSense Revenue Share, Is it Satisfactory?
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Google has kept its AdSense revenue share numbers a secret for quite some time, but has now decided to disclose them – or at least some of them. They’ve revealed the percentages for AdSense for Content and AdSense for Search, but are remaining mum on some of the other offerings. Still, content and search are the two biggies.

Is Google’s revenue split better or worse than you expected? Let us know.

Will Google’s AdSense be in Trouble Because of Facebook?
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Facebook is infiltrating sites all over the web. These sites are happy to add Facebook’s social plug-ins. What if Facebook launched an AdSense-like product – a product that lets publishers stick relevant ads from Facebook on their sites for a cut of the money?

Google Improves Matching for AdSense Link Units
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Google has rewritten its link unit matching system for AdSense. Link units in AdSense ads display a list of topics that are relevant to the content of the publisher’s page. When a user clicks a topic, Google shows a page of related ads. AdSense publishers can earn from valid user clicks on the ads on this resulting page.

Google Takes Limit Off AdSense Category Filtering

Google has eliminated the limit to how many categories AdSense publishers can filter from their sites. There are 11 categories, and users can filter as many of them as they want.

Google Uses Hours of Search History to Serve Ads
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Google has made some adjustments to how it uses referral URLs for contextual matching of AdSense ads. Google has started expanding the use of query words in referral URLs to a few hours.

Basically what this means is that Google is using user’s search history to determine what ads to show on sites using AdSense. If a user arrives at one AdSense site via a search results page, and then goes to another AdSense site within a few hours, they might see ads based on the referral data from the first one.

Google Lets AdSense Publishers Donate Earnings to Haiti Relief
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Google has launched an AdSense feature that lets AdSense publishers donate their earnings to Haiti earthquake relief efforts.

Keyword Hints Used Now More for AdSense For Domains
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Google announced today that AdSense for Domains is now using optional keyword hints more often. Keyword hints are provided by the user, who enters keywords into a field to assist Google in the targeting of ads for potentially ambiguous domains. Google’s Randy Heath explains:

A Convenient Content Truth
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Big businesses with huge pageviews fueled by Google have emerged in recent years that exist only because of a unique SEO / Adwords relationship with Google. Google gives them a huge presence in the long tail SERPS and they in turn give Google increased revenue by being a Google Adsense partner. Not just any Adsense partner, but a Google partner that turns Google search generated traffic into billions of Adwords clicks totaling tens of billions of dollars. 

Google Changes Wording for AdSense Earnings
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Google announced that it has made some messaging changes in the AdSense interface. The changes concern users’ earnings.

Google has added the words "Estimated" and "Finalized" next to "Earnings" throughout users’ accounts. The company says the move was made to be more transparent. The changes in messaging do not reflect any changes to the way finalized earnings are calculated. The company says they’re simply intended to give users a clearer idea of Google’s estimations of earnings and what is actually finalized.

Google Launches AdSense Product Ideas Page

AdSense is an important fixture in a lot of people’s lives; it can represent anything from spending money (hey, little splurges do the heart good) to what pays the mortgage.  And now, individuals have a chance to shape it more to their liking, as a new Product Ideas for AdSense page has launched.

Try not to get your hopes up; as word spreads and more people contribute ideas, the odds of any one suggestion making it in front of an important Googler will decrease.  Also, there’s no guarantee that any of the recommendations will be implemented.

Google Ignoring Its Own Policy on Desktop AdSense?
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It has been discovered that Google is now showing AdSense ads inside Google Earth. While it is not that surprising to see Google putting ads on another one of its properties, it has raised a few eyebrows, given that Google Earth is a desktop application.

YouTube Videos in AdSense Could Drive Clicks
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Update: Google has now announced that you can buy Promoted Videos directly in AdWords.

Google Tests New AdSense Interface
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Google announced the beta testing of a new AdSense interface today. It is being tested with a small group of publishers. Google says the new interface was designed based on the top three requests from users:

Blogger Gets AdSense For Feeds Integration
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Google launched AdSense for Feeds all the way back in 2005. Now the company is integrating it right into its Blogger property.

Google to Give People More AdSense Filtering Options
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Back in August, Google gave AdSense publishers more control over what ads appear on their sites by launching an upgrading the category fitlering feature and extending the feature’s beta to the US and the UK.

So in essence, if you don’t want certain kinds of sites showing up in ads on your site, you could block them. Google shows how the different ad categories contribute to your income, so you can take that into consideration.

More “Ads by Google” Across the Web
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Google has started adding "Ads by Google" to more of its ads around the web. The reasoning for this is that a lot more advertisers are using Google’s rich media ad formats these days, and the fact that they come from Google may not seem so obvious all the time.

Unemployment and AdSense May Cause Headaches
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Unemployed bloggers are apparently at risk of losing their unemployment checks (or at least having them drastically reduced) if they include ads on their blogs. That is exactly what happened to a woman named Karin, from New York, according to a recent Forbes piece.

AdSense Gets Optimized for Smartphones
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Google has announced a new feature for AdSense mobile publishers, which lets them serve text and image ads on their sites, specifically optimized for high-end smartphones like the iPhone, Android devices, and the Palm Pre.

With the launch of the feature, publishers can run larger AdSense ads on these phones, whereas before, they could only serve smaller ads.