AdGooroo's released another search advertising report, and many of the statistics within are predictable; on the whole, they indicate that Google's doing well and Yahoo's not. But some interesting (and mostly positive) changes are taking place with regards to Bing.
AdGooroo's latest search advertiser report has been released, and it looks like some interesting changes may be taking place. Namely: Google and Yahoo almost seem to have swapped positions on the impressive-to-iffy spectrum.
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While interpretations of its activity may vary, a new report indicates that Google's been inarguably busy. On an international level, the search giant's ramped things up in a somewhat unprecedented manner, tossing out roughly 38 percent more ads per keyword in November than either Yahoo or Microsoft.
Rigid, unchanging procedures threaten any business activity. With Internet-enabled and -related enterprises, keeping up with technological progress is absolutely essential to survival. As opposed to static (unchanging) websites that are not looking to strengthen or increase their industry share, any dynamic (changing) website will have new copy, even new strategies, on an ongoing basis. Regular, extensive, ongoing keyword research is not a luxury, but a basic survival tactic.
Companies' third quarter reports will soon be out, and given current economic conditions, what they say will be more important than ever. AdGooroo indicates that Microsoft might just steal the show with some impressive search and advertising data.
According to the latest AdGooroo numbers, advertisers weren't too thrilled with the three major search engines these past few months. MSN got hammered, Google was hurt, and surprisingly, Yahoo came out on top.
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