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AOL’s Acquisition Is Now Complete

About a month ago, AOL announced the company’s biggest acquisition under CEO Tim Armstrong with news that it would buy video ad platform for $405 million. The company announced the completion of that acquisition today. “With the addition of, AOL’s leadership position in digital video is further solidified,” said Armstrong. “AOL is well positioned to capitalize on two …

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AOL Buys In Armstrong’s Biggest Deal Yet

AOL just announced that it is acquiring for $405 million ($322 million in cash and about $83 million in stock). As some have pointed out, this is the biggest acquisition the company has made since Tim Armstrong took over in 2009 (The Huffington Post was $315 million). According to AOL, the acquisition will give it “a unique end-to-end solution …

Read More Adds Dailymotion As A Partner

Online video advertising marketplace has added new publishers including Dailymotion, Redlasso, Blastro, Clipsyndicate, Mindjolt, Nabbr and Videojug.’s onesource (ato) platform allows publishers to better optimize their online video inventory with video ad-trafficking, yield optimization and simple syndication management tools. Since its launch six months ago, the marketplace has had a 90 percent repeat buy rate, an increase in average campaign budgets by 15 times and more than 100 daily campaigns bidding on 900 market placements.

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