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AdAge Articles

Brand Awareness Is The Top Goal For Facebook Ads, Say Marketers Brand Awareness Is The Top Goal For Facebook Ads, Say Marketers

“Why do you buy advertising on Facebook?” That very simple question was asked to marketers in a survey from Ad Age and Citigroup. The respondents were given six different reasons; build brand awareness, drive traffic, build fans or “likes,” stay …

Huffington Post Suspends Writer After Taking Too Much From an AdAge Story Huffington Post Suspends Writer After Taking Too Much From an AdAge Story
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Simon Dumenco at AdAge posted a story today about how the Huffington Post regurgitated one of his articles, and bashed the Post’s long-time claims about how its links can drive tremendous amounts of traffic to the original source. It appears, …

Facebook: Bing Scam Site Was Never Advertiser, Let Alone 3rd Largest
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Updated – See below. 

AdAge published an article that sent ripples throughout the blogosphere with some questionable information. While not the basis of the article (that was mainly about how Facebook has become a dominant force in advertising), the article suggested that  "the third-biggest advertiser [on Facebook] was a completely unknown brand called Make-My-Baby.com, citing "ComScore’s third-quarter analysis."

TV Ad Estimates from Google

It appears that television advertising is following a different trend than many have expected. Advertising Age is citing data from a recent study (due out soon) from Nielsen indicating that its doing better than ever. Some may find this a bit surprising with the increasing popularity of DVRs and online video.

Report: Nearly 90% Don’t Pay Attention to PPC Ads
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The report from Ad Age published recently, reveals some eye-popping facts and figures about search marketing.