Study Finds Twitter Matches Facebook In Awareness

    April 29, 2010

Twitter isn’t some strange new thing anymore, according to a fresh report.  In fact, if you reference "Twitter" in front of someone, the odds of you getting a strange look may only be a tiny bit larger than if you say "Facebook."  Unfortunately for Twitter, the odds of someone having a Twitter account versus a Facebook account remain not at all the same.

Twitter LogoEdison Research released some stats today, and one startling find was this: "Awareness of Twitter has exploded from 5% of Americans 12+ in 2008 to 87% in 2010 (by comparison, Facebook’s awareness is 88%)."

Then here’s the sort of don’t-get-too-excited qualifier: "Despite equal awareness, Twitter trails Facebook significantly in usage: 7% of Americans (17 million persons) actively use Twitter, while 41% maintain a profile page on Facebook."

Still, Edison Research found that around half of Twitter users follow companies, brands, or products of some sort on social networks, and since about two-thirds of Twitter users access the site while on the go, this is definitely good news for marketers on the whole.

The report’s findings are good news for the people at Twitter who are in charge of monetizing everything, too.