Still Hate Internet Explorer? You’re Just A Troll

    November 29, 2012
    Zach Walton
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One of the better ad campaigns of the past year has been Microsoft’s “The Browser You Loved To Hate” campaign for Internet Explorer. It was a rare kind of self-deprecatory humor that’s not often seen in a tech industry that’s focused more on glamourous reviews instead of pointing out its own flaws. Now the ad campaign is back as Microsoft shifts its focus to Internet Explorer 10 on Windows 8.

The ad is simply called “Do you know this guy?” and it encapsulates pretty much every person who has ever hated on Internet Explorer. Despite signs that IE was improving, these people would go onto various social media networks to lambast the browser. Well, Microsoft has had enough, and it goes to great lengths to shut down this particular troll every step of the way.

Obviously, the ad is funny. Microsoft has been on a roll lately with its advertisements, but it remains to be seen if they’re effective. Sure, people like Super Bowl ads, but do they actually buy the products in question? Are people really going to start using Internet Explorer after getting a chuckle out of this ad?

The point remains, however, that Internet Explorer is getting better all the time. It may be the only browser available on Windows RT, but at least it’s a decent enough browser to use now. The same couldn’t be said of Internet Explorer 6, 7 or 8. That being said, I don’t think Internet Explorer usage is going to skyrocket anytime soon. Microsoft still has a lot of work ahead of itself to shake off the stigma that its browser has earned over the years. These admittedly funny ads are a good first step.

  • Quinn Mallory

    It’s not a question of hating IE for me; rather, i just happen to like Netscape better for my purposes.

  • http://www.paulcampagna.com paul campagna

    I am in marketing and I absolutely hate the microsoft ads. I have yet to see one that doesn’t suck. The Surface ad is horrible and has possessed school girls on it. )thanks for ruining my image of school girls MS) and this commercial has no “life’ to it. I mean I see no humor, or any reason to attempt using IE again. Whoever thought this commercial was funny, really has no sense of humor. It is a stale attempt at being funny, but the only truth is that IE does really, really suck. I knew that 15 years ago when i wanted to smash the computer screens at work and it sad it took this long for other to realize it. IMO Microsoft wil soon be a dead company. The Surface is horrible, so it’s tanking and it’s only a matter of time…

  • Zillaman

    Every once in a while Firefox gets some kind of search engine hack, and I have to use IE long enough to download Firefox. It actually annoys me the min or two it takes to download Firefox. I guess I should be fair and take another look, and give it a fair chance.

  • http://www.extremeopinions.com/ Anonymous

    In reality, the whole of Microsoft sucks.

    Switch to GNU/Linux.

    • darren

      i think linux sucks ,it never works requires too much work,it crashes randomly and fails to pick up lot of new hardware ,linux ccant even run mp4 without lagging

  • nobody

    Judging from the article title, you obviously have no knowledge of the subject that your trying to write about.

    It doesn’t matter that IE is “getting better all the time.” It’s 2013 and developers STILL have to deal with coding for OLDER VERSIONS (like IE8) because business standardized their applications on them. And yes, normal website developers still have to deal with legacy IE insanity too.

    “Specializes in technology”… no, you don’t.