Samsung Slashes Notebook Orders Ahead of the Holidays
For over one year now, the PC market has seen falling shipment numbers, accompanying lowered demand for both desktop and notebook PCs. The rise of low-cost tablets and the failure of Windows 8 helped contribute to the market slowdown. Though PC shipments were expected to pick up during the back-to-school season, it now appears that manufacturers do not foresee a pick-up in sales this holiday season.
DigiTimes today reported that Samsung has cut its notebook component orders for September in half. The report’s unnamed “sources from the upstream supply chain” also stated that the Korean manufacturer may cut its entire notebook shipment forecast for 2013, down to just 13 million from a planned 13.8 million. According to DigiTimes, Samsung had, at the outset of 2013, expected its notebook shipments to grow up to 20%.
Though Samsung is not the largest notebook manufacturer, the company’s shipment predictions are another sign that the PC industry in general is in for a sizable contraction. As the world’s seventh-largest notebook manufacturer last year, Samsung had been looking to move more units this year, re-branding its entire notebook lineup under the ATIV banner. The company is currently making inroads into the Notebook segment by way of emerging markets such as China and Brazil