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Samsung Named As Possible Google TV Partner

Deal could give tech a big boost

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Google TV got off to a rough start, but its fortunes may soon improve thanks to Samsung Electronics.  A new rumor indicates that the organization, which is the largest electronics company in the world, could start to integrate Google TV software into its products.

A Bloomberg article stated late yesterday, "Samsung Electronics Co., the largest television maker, may use Google TV software in home- entertainment devices based on its own chips, rather than those from Intel Corp., a person with knowledge of the plans said."

Then the article continued, "Samsung had previously considered using the Google Inc. software and balked after Google required use of Intel’s Atom chips, said the person, who declined to be identified because Samsung’s plans haven’t been made public.  Google lifted the restriction."

So it’s perhaps not too difficult to imagine that the two sides would come together, even if no official confirmations have been issued.

What remains to be seen (aside from whether anything happens at all) is how many products would be affected.  Getting Google TV into one $400 Blu-ray player wouldn’t count as much of a victory for the search giant.

On the other hand, if Samsung really embraces the tech, Google TV could gain a presence in pretty much every product category, helping it reach a lot more consumers.

Samsung Named As Possible Google TV Partner
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  • http://www.i-want-to-know-marketing.com Paul Profitt

    Google TV and Samsung. Whatever next? It seem like Google is on a mission to take over the world. In terms of communication.

  • http://www.astro-stern.de Marlis

    Personally, I think a partnership between Google and Samsung is more than likely given the fact that Samsung already provides hardware for some of Google labeled products (e.g. Nexus S).

    Secondly, a partnership between these two behemoth-like companies would allow both companies to unleash their full potential with Google being the king in search and software while Samsung could leverage their advantages in hardware manufacturing (Samsung manufactures almost every component for their own products including cpus, displays, etc. making them pretty much independent from other manufacturers unlike Apple which strongly depends on several other companies/suppliers such as Apple, Samsung, etc. to manufacture their products (Iphone, Ipad, etc.)

    An interesting partnership indeed.

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