Out of nowhere this morning I turned on my Playstation 3 and there was a new Amazon Instant Video app on my cross media bar in the video section. There was no system update, but like most of the native apps, once you click it you are prompted to do a 19mb download.
Individual films and TV shows are available for rental and purchase individually at varying costs, though Amazon Prime members are given full access based on their annual subscription.
The service was teased on the Playstation Blogcast over on the official Playstation Blog last week but they didn't give any real info. It is a nice surprise, but unless they create a subscription service ala Hulu and Netflix, it is just another movie rental site.
Apparently the video service the PS Blogcast was hyping up is Amazon Instant Video for PS3. It's on my XMB.