Pinterest Launches New French-Focused Version with More Local Content
L’histoire, les arts, la cuisine et la mode…depuis l’année dernière Pinterest a été traduit en Français mais la langue n’est qu’un élément de la vaste culture Française. C’est pourquoi nous lançons en France une nouvelle version localisée de Pinterest, créée spécifiquement pour la communauté Française.
Pinterest is turning its focus on France. Although Pinterest has been available to the French since last year, the user experience has basically been the same as any other user’s experience in the U.S., U.K., or elsewhere. Today, Pinterest is announcing a new, localized version of the service which will cater to French users.
French Pinterest users will start to see more local content when they search or browse categories. More pins will link to French sites and they’ll also see more pin descriptions in French.
“We hope today’s updates will help French pinners discover more relevant pins, and faster than ever before. We’re so excited to offer a tailored experience for our French community and we definitely couldn’t have done it without help from native French pinners,” says Pinterest.
French users should see the new local focus on the web and on the Pinterest mobile apps.
Of course, international expansion is key for Pinterest’s continued growth and eventual monetization. Pinterest is available in a few non-English languages – German, French, Spanish, Dutch, and Portuguese. But tailoring content to a specific international audience is something new (they did something like this in the U.K. last year) – and something that we may seen Pinterest do more of in the future.