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Smartphones Change the Threat Level Significantly
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Mobile devices these days are often smaller, thinner, and lighter, but are able to deliver a plethora of content. WebProNews spoke with Gal Salomon, CEO and Founder of security firm Discretix, about embedded security and security concerns that come along with an industry of smarter phones.

WebProNews: Please tell us a little bit about what mobile embedded security is.

Google Launches New Templates for Display Ads
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Google has introduced a set of new ad templates for its Display Ad Builder tool. The templates, which Google refers to as "elegant" reside in the "general" category.

Yahoo Alum To Head Twitter’s Search Efforts
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It appears that Twitter’s found someone to take charge of its search efforts.  Doug Cook, who once worked for Yahoo and has several other impressive items on his resume, quietly assumed the title of "Director of Search" at Twitter sometime last month.

500 Publishers Onboard With Journalism Online

Journalism Online, the start-up that plans to monetize newspapers websites by charging readers for content, has announced that more than 500 publications have signed onto to its platform, which is slated to launch in the fall.

Social is Only Going to Become More Important to Search
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Are you ready for the future of search marketing? It’s going to creep up on you if you are not. In fact, it’s already creeping. How long have you spent worrying about keywords? Is that all you worry about? Hopefully not, because there’s a lot more to successful online marketing than that, even search marketing.

Twitter Finally Giving Users Retweet Feature
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Twitter announced that it intends to add a retweet option to its service as well as the API. Retweeting has basically become a huge part of the Twitter culture, but it is not a function that is readily available on Twitter itself.

Users have to actually take the time and to enter the information themselves. Co-founder Biz Stone acknowledges that this can be "cumbersome". Twitter is calling the initiative "project retweet." Stone explains on the Twitter Blog:

Gap Widens Between Transactional and Content Site Visits

Interesting data from Hitwise indicates that content-driven websites get a whole lot more traffic than transactional-based ones. To put a number on it, that would be 73% more.

Robin Goad of Hitwise shares the following graph comparing sites in the Shopping and Classifieds, Business and Finance, Travel, Entertainment, Computes and Internet -Social networking and Forums, News and Media, and Lifestyle categories. This is in the UK, mind you.

Google Affiliate Network Publishers Get Paid Through AdSense
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Google announced that Google Affiliate Network publisher payments will now be made through AdSense starting today. Google says this will offer publishers a wider range of payment options.

"Publishers can also manage their payment information in new ways and enjoy consolidated payments from Google if they use other Google products," says Product Manager Sheila Parker.

The primary user of a Google Affiliate Network publisher account will see an account notification asking them to create an AdSense account or link to an existing account.

Running A Quality Ad Campaign
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If you advertise in paid search listings you want to rank well, but how do you go about achieving a quality ad campaign? In the session "Ads in a Quality Score World" the panel looked at quality factors and gave tips about increasing the relevancy of your campaigns.

What Blogs, RSS Feeds Bring To The SEO Table
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Tending to a website can take a lot of time and energy, and the people who run them deserve nothing but applause.  At the same time, though, blogs and RSS feeds can really benefit an SEO campaign, and so a session at SES San Jose focused on how and why to incorporate them.

Coverage of the SES San Jose conference continues at WebProNews Videos.  Stay with WebProNews for more notes and videos from the event this week.

Google Wants Authors to Submit Creative Commons Books
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Google is now offering a way for authors and publishers to offer content for free under the Creative Commons license on Google Books. Rightsholders who want to distribute their books can let users download, use, and share them.

Searches For Health Insurance Information See Gains
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The number of visitors to major health insurance provider websites has declined during the past year due to the increase in U.S. unemployment, according to a new report from comScore.

There has been a corresponding increase in the number of searches related to obtaining health coverage during the past year.

Missouri Asks For $142M In Stimulus For Broadband Access

Missouri is applying for $142 million in federal stimulus money to help expand the reach of broadband Internet access to rural areas in the state.

The initiative would expand broadband accessibility to 91.5 percent of the total population, a significant increase from the current projected accessibility of 79.7 percent.

Opera Releases Beta 3 Version of Opera 10

Opera has announced the release of its Beta 3 release of the Opera 10 browser. The company says this version is ready for "heavy work" on the web.

Opera has run over 10 million tests on the beta and has received plenty of feedback. They say performance and stability were prioritized in this version.

Google Does Some AdWords Experimenting
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Google has been messing around with AdWords ads on search results a bit this week. Earlier this week, you may have started noticing that the ads have been pushed into the left, making for results pages feeling a bit more compact.

Presumably, the move was to inspire more clicks. The sponsored results are now closer to the organic results, and may be noticed by searchers a little more. The growing adoption of wider screens may also play a role.

New Features Added for Seesmic Web
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One of the more popular Twitter web apps, Seesmic Web, allows you to process your Twitter messages in an "email-like interface"… essentially it’s a desktop app for your browser, minus a few bells and whistles. Recently though, they’ve added a few extra bells, they are as follows:

On2 Shareholders File Lawsuits To Stop Google Deal
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On2′s shareholders – or at least a vocal subgroup of them – are not at all happy about the planned Google acquisition.  Two lawsuits have been filed to stop the deal, with both complaints alleging that On2 more or less served itself on a silver platter.

Google offered to acquire On2 for 60 cents per share (or $106.5 million in all), which represented a 57 percent premium over On2′s closing price the day before.  However, the day after the acquisition was announced, On2 gave its best quarterly financial report in over a year, which made the deal look less sweet. 

Smartphone Sales Up 27%

Global mobile phone sales reached 286.1 million units in the second quarter of 2009, a 6.1 percent decrease from the second quarter of 2008, according to a new report from Gartner.

Smartphone sales were a bright spot for the industry, surpassing 40 million units, a 27 percent increase from the same period last year, representing the fastest growing segment of the mobile devices market.

Google Reader Gets Much Needed Social Features

Google has added a number of new features to Google Reader. The biggest one, which is long overdue, is the ability to share content on other social networks. This seems like it should have been available for ages, but it has been MIA until now.

YouTube Places a Bit More Emphasis on Search

YouTube has been touted by its employees as the "2nd largest search engine." With that, it makes sense that the site would place its search feature a little more in the spotlight.

YouTube has tweaked its masthead to eliminate some clutter and do some "housecleaning," as Product Manager Shiva Rajaraman puts it.

Google Announces Largest Website Optimizer Test Results
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The largest website optimizer test to date was revealed which included tens of millions of pageviews. At the Search Engine Strategies Conference in San Jose Google’s Website Optimizer Product Manager Eva Woo talked about the test and its results:

Google Talks Future of Search Advertising

Google AdWords Business Product Management Director Nicholas Fox gave a keynote speech at Search Engine Strategies. He talked about where the search industry is going, and where it’s been.

On the history of AdWords, he says Google quickly realized that banner ads didn’t make sense with search, sow they tried the text ad, and it has worked pretty well. Google is now running over a billion text ad auctions a day.

Yahoo Gets Mayors In On Fantasy Football Action

Yahoo is trying something a little different this year to promote its popular fantasy football season. The company that says it has never been a search engine is holding the Yahoo Sports Mayoral Face-off competition, which will pit 11 mayors …

Facebook Just Became More Important to Search
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Facebook has begun rolling out a new version of its search feature, which it began testing with a select few last month. Of course, this would be real-time search, in the company’s latest effort to move into Twitter territory.