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Email Marketing Budgets Set For Increase In 2010
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Nearly half (40%) of email marketers plan on increasing their budgets for the channel in 2010 and 47 percent said their budgets would stay the same, according to a new survey by Silverpop.

In the coming year, more than half (52%) of email marketers said increasing customer loyalty was a top email marketing goal. Overall, 51 percent of respondents want to drive incremental revenue with their email program; 65 percent of those with larger email budgets says that’s that their top goal in 2010.

Top Ten WebProNews Videos of 2009
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In keeping with the theme of reflecting upon the year 2009, we thought it would be fun to go back through our video archive and find the ones that were the most popular from this year. It turns out, WebProNews readers (or viewers rather) really wanted to watch Matt Cutts videos. He appears on the list several times.

Here are the top ten WebProNews videos of the year by views:

Hulu Falls Short In Comparison To Blockbusters
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If you massage the stats enough, Hulu’s an entertainment giant, hanging neck and neck with this year’s most popular movies.  If you adopt a more objective perspective, however, it becomes pretty clear that the video-centric site hasn’t exactly achieved blockbuster status.

Stone Makes “Several Billion Tweets Per Hour” Prediction
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To some degree, it’s part of a cofounder’s job to act as a corporate cheerleader; a pessimist could hurt his company by scaring people away.  Biz Stone appears to have all but literally grabbed a megaphone and shouted "rah, rah," though, as he predicted that Twitter usage will hit monster levels next year.

eBay Declares Mobile Success For Holiday Season
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If any of your Christmas presents were a bit odd-looking or seemed like impulse buys, it might be because the gift giver did his or her shopping using a small, accessible screen.  eBay reported today that mobile transactions picked up dramatically this holiday season compared to last.

eBay

Google Tries To Connect AdWords Users With Experts
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Companies that need a little help with AdWords may now find it easier to receive some thanks to Google.  Only the help won’t come directly from Google, as the search giant’s in fact launched a search engine for Google Advertising Professionals.

What’s Better: PPC or SEO?
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At SES Chicago, there was an interesting session in which a group of search marketing professionals debated the issue of which is better between PPC and SEO. Participants included Dave Naylor, Chirstine Churchill, Michael Gray, and Karen Weber, and Rand Fishkin.

What Google’s Real-Time Search Means to SEO, PPC & Reputation Management
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It seems that over the course of the entire year, we’ve been waiting for Google to get real-time search. Now it’s here. If you have ever had a hard time finding a direct relationship between social media and search engine marketing, it doesn’t get any more direct than this. Real-time search results (from Twitter, Facebook, MySpace, and other sources) right in regular SERPs.

Consumer Groups Ask FTC To Block Google AdMob Deal
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Two consumer groups Monday asked the Federal Trade Commission to block Google’s $750 million deal to acquire mobile advertising firm, AdMob, on anti-trust grounds.

In a joint letter to the FTC, Consumer Watchdog and the Center for Digital Democracy (CDD) said Google is simply buying its way to dominance in the mobile advertising market, reducing competition to the detriment of consumers.
Jeff-Chester

Things to Consider if Page Speed is to Become a Ranking Factor
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About a month ago, WebProNews interviewed Google’s Matt Cutts, who suggested that page speed may soon become a ranking factor in the world’s most popular search engine. Speed has been a consistent theme with the company over the past year or so, with the release of various tools and announcements. It has become quite evident that Google places a great deal of importance on speeding up the web. With that in mind, it’s not hard to see why Cutts’ suggestion could soon become a reality.

Mozilla Announces New Firefox Timeline
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Mozilla’s next salvos in the browser wars won’t come quite as soon as the company previously promised.  Firefox 3.6, which was supposed to ship this month, now isn’t scheduled to be finished until sometime during the first quarter of 2010, and the release of Firefox 4.0 has been pushed back, as well.

A Convenient Content Truth
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Big businesses with huge pageviews fueled by Google have emerged in recent years that exist only because of a unique SEO / Adwords relationship with Google. Google gives them a huge presence in the long tail SERPS and they in turn give Google increased revenue by being a Google Adsense partner. Not just any Adsense partner, but a Google partner that turns Google search generated traffic into billions of Adwords clicks totaling tens of billions of dollars. 

IBM CEO Dismisses Idea Of All-Powerful Google
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Believe it or not, the company that became IBM was founded in 1896, and at the moment, IBM has a market cap of around $172 billion.  So it’s not going anywhere.  And IBM’s CEO – who has been with the organization since 1973 – doesn’t think Google will become nearly the behemoth some people have predicted.

Amazon Sells More Kindle Books Than Real Books On Christmas
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Amazon.com has announced that for the first time ever, customers purchased more Kindle books than physical books on Christmas Day.

In addition, Amazon said its Kindle reader has become the most gifted item in the company’s history. The Kindle Store boasts more than 390,000 electronic books.

Increase Search Traffic with Horizontal Content
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Those new to blogging or article writing have often been told to focus on one very niche topic. One narrow vertical. That has commonly been considered the way to gain credibility, readers, links, and ultimately traffic, which assuming the blog/site itself isn’t your primary source of income, could lead to sales of your products/services. But is keeping it narrow really the best way to go?

What Would You Change About Google Search?
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Google’s Matt Cutts, as you may know, frequently appears in videos for Google’s Webmaster Central YouTube channel. In these videos he answers questions submitted by Google users. One of the latest ones features a different kind of (and perhaps more fun) question:

Tips for Getting Found in Real-Time Searches
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Update: Now the game is really on with Google rolling out real-time search results into regular search results pages.

Original Article: Real-time search is still an emerging concept. At this point, using a real-time search engine will bring you results by time/date. This doesn’t always cater to relevancy, which is why there is still a lot of work to be done in this field.

Can You “Rank” in Google if Everyone Has Different Search Results?
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Google has extended its personalized search functionality to users who are not even signed in. This goes for Google users around the world, in over 40 languages. What this means is that when you search with Google, it will provide results that are aimed at higher relevancy to the individual user, as opposed to relevancy for the average person.

10 Reasons Social Media isn’t Replacing Email
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Update: VerticalResponse CEO Janine Popick has written a separate piece adding 10 more reasons.

Google Shares Search Predictions
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This time of year everybody likes to start making predictions about where industries are heading. This is especially true in the search industry. My guess is that we will see quite a few pieces this month regarding where search is going in 2010. These can make for entertaining reads and get the mind going with regards to how we are going to have to plan for an ever-changing future of search engine marketing.

FTC Guidelines Raise Big Blogging Questions
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Update 3: The new FTC Guidelines went into effect this week. A recent WebProNews interview with Wendy Piersall, Founder of the Woo! Jr. Network, looks at some interesting points about them that you may not have considered – some "gray areas" if you will.

Who Owns Your Content?
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Have you ever wondered what would happen to your content on third-party sites if those sites ceased to exist? You may own your content on them as it stands now, but what if they went away? 

Would you be ok if your tweets or your status updates disappeared? Discuss here.

Press Releases Can Have a Long Search Shelf-Life
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As a follow up to a recent article we ran on how press releases can be great for search, a representative for PRWeb, a press release distribution company, contacted us with another interesting example. This one looks at the shelf-life press releases can have, with regards to search traffic.

Google Offers Some Disturbing Suggestions
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Update: Google appears to have removed the "little kids" suggestions.

Original Article: Google’s "suggest" feature can be quite useful. It can save you time when typing your query if you happen to be searching for something that a lot of others have searched for before you. The feature is even useful for Google itself, because a while back, they began incorporating ads into it.