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If Your Blog’s Mobile Experience Sucks, You’re Throwing Away Traffic
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So, we’re sitting in the opening Keynote at BlogWorld in Vegas. Scott Stratten of Unmarketing is talking about "awesome content". You’ve heard the general spiel before, but he’s making plenty of valid points, including some that often go overlooked. 

NASA And Gowalla Partner On Virtual Search For Moon Rocks

NASA has partnered with Gowalla to create new ways for people to learn more about space exploration and the agency in general.

The partnership populates Gowalla with NASA-related information and four virtual items — moon rocks, a NASA patch, a spacesuit and a space shuttle — that can be found at agency-related venues.

Eventbrite Puts A Price On Social Sharing
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Twitter, LinkedIn, and especially Facebook are valuable marketing tools in a quantifiable sense, according to new data from Eventbrite.  Eventbrite, which deals in online ticket sales, found that a single "share" on Facebook is worth about $2.52.

Note that Eventbrite’s exact figures may not hold true for businesses selling things other than tickets to conferences, concerts, fundraisers, and so on.  Just the same, the company conducted its study over 12 weeks, making its findings hard to question.

Google Lands T-Mobile Europe Deal
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Millions of mobile phone users in Europe should soon start seeing a lot more of Google’s properties.  The search giant has secured a search deal with Deutsche Telekom, which owns T-Mobile.

Google will now be T-Mobile’s default search provider in Europe, and that means its engine will be accessible through both the standard T-Mobile homepage and an "idle" screen. It’s hard to imagine Google won’t see a bump in market share as a result.

Skype Becomes More Social With Facebook Integration

Skype has introduced an updated version of 5.0 beta for Windows along with the integration of the Facebook News Feed.

The Facebook integration makes Skype more social. Skype users can interact with their Facebook News Feed, including posting status updates, commenting, and liking, directly from Skype. The Facebook Phonebook in Skype allows users to call and SMS their Facebook friends directly on their mobile phones and landlines. If a Facebook friend is also a Skype contact, users can make a free Skype-to-Skype call.

 

Reports Name Yahoo A Takeover Target (Again)
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Despite the whole Microsoft debacle, it’s still possible – and perhaps likely, judging by the reaction of some investors – that one or more organizations will buy Yahoo.  Rumors about takeover plans have begun to swirl, and Yahoo’s stock has begun to soar.

Corona Light Launches Facebook Campaign
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Crown Imports has launched an online campaign for its Corona Light beer brand targeting people in their 20s.

The campaign promotes a movement for Corona Light to be the most “liked light beer on Facebook.”

LinkedIn Labs Opens
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LinkedIn fans who would like to get their hands on a couple new features are in luck.  Today, something called LinkedIn Labs launched, and as the name might lead you to expect, it acts to spotlight tools and potential upgrades that haven’t been released to the general public.

Google-NBC Universal TV Ad Partnership Dissolves

One of Google’s biggest victories in terms of television advertising partnerships has unraveled.  Google and NBC Universal have dissolved the pact they established two years ago, meaning would-be advertisers will lose access to a number of high-profile channels.

Facebook And Bing Talk Social Search
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Yusuf Mehdi, Senior Vice President, Online Business, Microsoft  says they are  grateful for the Facebook partnership. We are going to show how search gets better because of your friends.

Editor’s note. This article was live blogged.

Qi Liu, President, Online Services Division Microsoft, talks about partnership between Facebook and Bing and taking search to the next level. We will harness potential of social, take it to the next level.

Unfolding a new era of search. Create search capabilities that were not available.

“New Twitter” Rollout Complete
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It looks like the term "new Twitter" will soon have to be retired (at least until the next major overhaul).  The rollout that began a month ago has been finished, meaning every single Twitter user can see what can now be accurately labeled "current Twitter."

Twitter considers this a major success, and since not too many fail whales showed themselves due to the launch, that seems like a reasonable conclusion from a technical standpoint.  As for a more subjective evaluation, Twitter’s Carolyn Penner had something to say.

September Search Report Tells Of Yahoo Stumble

A new report on the state of the search market has been released, and, in keeping with tradition, it represents good news for Google.  The search giant gained a significant amount of ground in September, according to comScore, although the real story might be Yahoo’s loss.

Yahoo’s market share fell from 17.4 percent to 16.7 percent on a month-over-month basis, which is rather a lot if you consider that 0.7 points count as four percent of 17.4 points.

AOL Brings Back Local Food And Entertainment Guide
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AOL said today it is relaunching its City’s Best online guide to provide local food and entertainment reviews in 25 metro areas.

City’s Best local editors and writers in each market have visited and selected the best food,  and entertainment destinations in each city creating directory listings for each. AOL will invite local users to chose the most popular spots.

 

Verizon Adds Kindle App To Android
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Verizon Wireless said today it will begin pre-loading Amazon’s Kindle app on some of its Android phones.

Verizon will pre-load the Kindle app on the new Samsung Fascinate, Droid 2 by Motorola and the Motorola Droid X.

Features of the Kindle app for Android include:

*The ability to synch bookmarks across devices so users can pick up where they left off.

 

Marissa Mayer Gets New Titles At Google

Next to Larry Page, Sergey Brin, and Eric Schmidt, Marissa Mayer is Google’s best-known exec.  Everyone who wishes to stay current will have to learn to associate a fresh title or two with her, though, as the former vice president of search products and user experience is taking on new responsibilities.

Reports indicate Mayer will now supervise Google’s products and services related to local markets and geolocation.  What’s more, she’s supposed to join Google’s operating committee, which is an elite group of decision makers within the company.

Facebook Falls To Yahoo In Online Video
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comScore Video Metrix has released its September online video rankings finding that 175 million U.S. Internet viewers watched online video during the month for an average of 14.4 hours.

Bruce Schneier Calls Facebook Worst Privacy Offender
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A high-profile and widely respected security expert is not pleased with Facebook.  Indeed, Bruce Schneier said earlier today at the RSA Security Europe Conference that he believes Facebook is the worst social network when it comes to respecting individuals’ privacy.

Some people have chalked Facebook’s privacy problems up to naivete.  Others seem to have interpreted them as a personal insult from Mark Zuckerberg.  Schneier took what might be considered the middle ground.

Will Windows Phone 7 Be A Success?
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Microsoft showed off its new Windows Phone 7 devices this week. There are a lot of questions about how Microsoft will perform in the smartphone space, though they’re clearly up to the challenge. Microsoft’s success in this space also has big implications for the company’s performance in the search market, which means search marketers should keep an eye on this.

Testimonials From Your Site Can Appear on Google Place Pages
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Last month, Google announced that it is now using Rich Snippets for local search. Webmasters with pages that in some way pertain to real world places, can utilize these to reference those places and optimize for local search results. 

Traditional Gaming Extends To Mobile Apps

While many have enjoyed gaming on their mobile devices, there has been little effort to extend traditional gaming on a PC or console to the mobile app arena. A game which looks to release next year, Guild Wars 2, is venturing out by allowing mobile app integration into the MMORPG (Massive Multiplayer Online Roleplaying Game) gaming experience.

Rick Ellis is a tech director at Arenanet, who is developing Guild Wars 2. He’s leading a team towards what is being referred to as the ‘Extended Experience‘.

WordPress Launches WordPress.com Text Message Features
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Wordpress has announced the launch of WordPress.com Text Messaging. Users can text 77377 (PRESS) to manage their blogs using SMS messages.

There are free features as well as upgrade features available. For free, users can receive text notifications when users are added or removed, when the theme changes, and/or when the privacy settings change. 

OneRiot Moves Away From Realtime Search
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OneRiot said today it is moving away from its realtime search to focus on its online advertising platform.

Since the company first launched its advertising network in January brands and media companies including Stella Artois, Sony Pictures, AOL and Time have incorporated OneRiot into their digital marketing strategies and have benefited from the company’s realtime social targeting.

Online Advertising Sets a New Record
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In the first half of 2010, online ad revenues in the U.S. reached $12.1 billion, setting a new half-year record. The total also represented an 11.3% increase over the same period the previous year. It also included the highest second-quarter on record. This is all according to the Interactive Advertising Bureau and  PwC

NYTimes.com Taps Taboola For Video Recommendations

The New York Times has implemented video recommendation technology from Taboola, on its online video section, NYTimes.com.

Taboola video recommendations are based on algorithms that combine behavioral and contextual data to analyze users’ engagement with videos they watch and generate real-time predictions for other videos of interest.