Google Increases PDF Usability in Search Results
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Google has added an option to quickly view PDF documents in your browser from search results, while keeping formatting intact. This comes in the form of a simple "Quick View" link located in the search result snippet for PDF results.

Google, Microsoft May License Twitter Data

Real-time search – along with Twitter’s bank account – may be about to receive a couple of big boosts.  A new report indicates that both Google and Microsoft are interested in obtaining access to all of the info Twitter can serve up. 

FBI Nets 100 People In Phishing Ring
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The FBI has charged nearly 100 people in the U.S. and Egypt as part of "Operation Phish Phry," one of the largest cyber fraud phishing investigations ever.

The people charged in Operation Phish Phry targeted U.S. banks and victimized hundreds of account holders by stealing their financial information and using it to transfer around $1.5 million to bogus accounts they controlled.

Google Gives Mobile Searchers More Options
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As you may recall, Google launched its "search options" feature earlier this year. This is a set of filtering options users can engage for their search results. They include things like blogs, books, images, video, forum results, timeframe, etc.

Email Open Rates Up 18%
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For the fourth quarter in a row email open rates were up across a number of industries, according to a new report by direct marketing firm Epsilon.

Open rates increased 18.2 percent from the second quarter of 2008 with click rates (5.9%) remaining stable.

The quarterly analysis was compiled from 6.5 billion emails sent by Epsilon in April, May and June 2009, across multiple industries and 200 clients.

Average volume per client rose 10 percent from last quarter and 20 percent year-over-year.


Scribd Launches Document Reader For Media Sites
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Social publishing company Scribd has launched a free version of its document reader for select media companies and blogs.

Companies involved in the initial launch include The New York Times, Los Angles Times, Chicago Tribune, The Huffington Post and Mediabistro.

The new Scribd reader includes a Scribd watermark and allows media companies to embed source materials such as court filings and memos in articles. Scribd says its reader will increase people’s time on a site and extend brands across the Internet. More than five million Scribd readers have been embedded online.

November 9th Target Set In Google Books Case

An end to the long-running argument over the Google Books settlement may be in sight.  A federal judge has asked both sides to return to court and submit a new agreement by November 9th, with the idea of completely wrapping things up a month or two later.

Facebook Developers’ Business Models Threatened or Maintained?
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Update: WebProNews received a call from David Swain, Communications for  Facebook Platform, who wanted to give the company’s side of this story. Basically, he says that they view the move as actually maintaining developers’ business models (rather than threatening them), so that advertising can continue to be successful and users will actually trust it.

Yahoo Increases Reach of New Mobile Homepage Fivefold
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At a keynote at CTIA Wireless today, David Ko, SVP of Yahoo Mobile showcased the new Yahoo mobile homepage, which the company refers to as "the world’s most advanced mobile homepage."

"The site simplifies and enhances the mobile Internet experience for people around the world by offering an open environment where consumers can bring together their favorite content and services from across the Internet," a spokesperson for Yahoo tells WebProNews.

eBay Launches Green Shopping Campaign
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eBay’s Green Team has launched a six-week "re+purpose" campaign designed to get people to make more sustainable shopping choices and increase awareness about green products.

eBay’s re+purpose campaign starts today with a partnership with The Uniform Project, an organization that is focused on raising awareness about sustainable fashion.

Street View Coverage Of Two More Countries Goes Live
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A new batch of Google Street View imagery has been released, and it’s a significant one.  Rather than hit a few more American towns, Street View’s documented sights in two countries – Canada and the Czech Republic – for the first time.

Let’s start with the Czech Republic, where coverage is a bit more limited in terms of total footage captured.  Indeed, most of the imagery is focused on Prague and a handful of nearby, smaller towns.  Then, perhaps one or two Street View drivers headed southeast and spent a little time driving around Brno.

Google Updates Maps with New Dataset

Google announced the launch of a new dataset for Google Maps, which opens up a lot more scenery. Now Google is able to provide better imagery and maps for things like parks, college campuses, and hiking trails.

Microsoft And EU Close To Agreement On Browser Choice

The European Commission said Wednesday it will invite comments from consumers and software companies about an improved proposal by Microsoft to allow users to choose other Web browsers.

The improved proposal by Microsoft comes after the Commission expressed concerns that the company may have infringed EC Treaty rules on abuse of a dominant position by tying its web browser to its Windows operating system.

YouTube Forms New Content ID Partnerships
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YouTube has announced several new partnerships with broadcast video delivery and management companies – Harmonic, Telestream, and Digital Rapids. YouTube says these partnerships will make it possible for many media companies to provide them with reference files for their content at about the same time it is being produced.

Most Enterprises Taking Social Media Seriously

Deloitte, Beeline Labs and the Society for New Communications Research have released findings from a study of companies sponsoring online communities. The study found that enterprises are continuing to invest in social media tools and online communities.

Top Gartner Analyst Predicts Android Will Be #2 In 2012

The good people of Gartner believe that, given a little bit of time, Android is going to become a big deal.  In fact, one high-ranking analyst recently predicted that it’ll be the second-biggest operating system on the mobile market by 2012.

Android Demands as Much Marketing Attention as iPhone
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At Search Marketing Expo East in New York, where WebProNews is on location, Michael Martin of Internet Marketing Inc. delivered a presentation about the growing Android market. He spoke about how Android is becoming an increasingly important mobile platform for marketers to keep in mind. In other words, it’s not just about the iPhone.

Microsoft Launches H1N1 Flu Website

Microsoft has launched a new website, "H1N1 Response Center," which provides people with up to date relevant content and allows them to monitor symptoms and get advice using an H1N1 self-service tool.

The H1N1 Response Center’s self-assessment tool is licensed from medical and public health experts at Emory University. The service helps people determine if their symptoms could be caused by the H1N1 flu virus and provides recommendations about what they can do next.


Hitwise Finds Bing Down By Five Percent
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Last week, StatCounter indicated that Bing had experienced its first bad month, losing market share between August and September.  Some people, perhaps understandably, had trouble accepting this.  But Hitwise has now provided its own figures, and they, too, show that Microsoft’s new offering hit a rough patch. 

Searching Bing By Voice from Your Phone
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Back in 2007, Microsoft acquired Tellme Networks, the company that provides the Tellme service, which is a technology that allows mobile users to "get what they want" on their phones with their voice.

Google Celebrates the Barcode

Google is celebrating the invention of the bar code today, with its latest doodle. There is an interesting history of the barcode available on Wikipedia, which of course is the top natural result in Google’s search results for barcode (which you are taken to upon clicking the doodle).

Marketers Ignoring Customer Feedback from Social Media
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A Social Media Survey conducted on behalf of PRWeek and MS&L by PRWeek and CA Walker found that marketers don’t make changes to their products based on customer feedback, despite monitoring feedback being one of the most common business uses of social media in the first place.

The survey found that 70% of marketers say they’ve never made a change to a product or marketing efforts based on feedback from consumers on social media sites.

Why Your Robots.txt Blocked URLs May Show up in Google
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Matt Cutts has appeared in yet another Google Webmaster Video, and this time he has a whiteboard with him so he can illustrate what he’s talking about. What he’s talking about this time are uncrawled URLs in search results.

Cutts says Google gets a lot of complaints from webmasters who say the search engine is violating their robots.txt files, with which they intend to keep Google from crawling certain pages. Sometimes those URLs still end up in search results.

MLB.com To Offer Entire Playoffs Online
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MLB.com has partnered with Fox Sports and Turner Sports, the rights holders to postseason baseball games, to allow fans to watch all of the playoffs online at Postseason.TV.

Postseason.TV will launch Wednesday, October 7, when the Division Series begins on TBS. It will be accessible from MLB.com, FoxSports.com, MSN and MLB.com/TBSHotCorner.