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Android Continues to Demand Marketers’ Attention at a Growing Pace

Earlier this year, we asked which would be more critical to marketing between the iPhone and Android. While not everyone agreed, many of you thought Android. We’ve gotta say, it’s not looking like this assumption is wrong so far. 

Facebook Gets Voicemail Sharing Feature Via HulloMail
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Voice messaging company, HulloMail, has launched version 3.0 of of its Android application with new social updates.

HulloMail users can now share voicemails and instant messages directly on their Facebook wall from within the app. Friends can listen to the message by clicking on links on Facebook.

 

Need More Traffic to Your Content? You Might Try a Tool Like This.
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You know how Facebook’s "like" buttons, retweet buttons, and various other social sharing buttons can help drive traffic to your site? ShareThis has launched a widget that site owners, particularly ones who put out a lot of content, may find useful for driving traffic and engagement with that content. 

New York State Educational System Goes Google

New York is America’s fifth-largest state by population, and soon enough, most or all of the individuals who attend school there will be put in touch with Google.  Google announced this morning that Google Apps has secured New York state as another partner.

This is a big, big step for Google.  Previous arrangements concerning Google Apps and school systems only involved Oregon (the 27th-largest state by population), Iowa (30th), Colorado (22nd), and Maryland (19th), introducing a total of about eight million students and teachers to Google Apps to date.

Google Updates Its Finance For Smartphones Site

Google said today it has made a number of improvements to its finance for smartphones site it launched in August.

Google Finance for smartphones users can now view mutual funds’ prices, and stats by entering the ticker into the search box.

Smartphone users can can also view wider stock charts by turning their phone on its side for a landscape view.

 

Google’s Schmidt: Android Pays For Itself
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Any Google shareholders who have been concerned that Android might be costing the company money can find something else to worry about.  Eric Schmidt indicated that the free mobile operating system is supporting itself and might at some point bring in $10 billion per year.

Why Google Won’t Reveal Secret Ranking Factors, But Gives Plenty of SEO Advice
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Google’s goal as a search engine is to provide users with the most relevant results for their queries and the best user experience. For this reason, Google keeps its 200+ ranking factors a secret. While some of them are well-known, others are not, and how much weight each is given is perhaps the biggest mystery. 

Microsoft Tablets To Launch Before Christmas
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Microsoft said today it would launch a tablet computer before the Christmas shopping season in an effort to take on Apple’s iPad.

Steve-Ballmer "You’ll see new slates with Windows on them. You’ll see them this Christmas," he told an audience of students, staff and journalists at the London School of Economics.

Google Tests Expanded Category Blocking With AdSense
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There are many, many circumstances in which computer-matched ads might not be a good fit.  Imagine if a site for entomologists somehow got stuck with ads for Volkswagen Beetle parts, for example.  Or if a site meant to showcase funny pratfalls was paired with ads for vacations ("trips").  Fortunately, Google’s testing expanded category blocking with AdSense.

The category filtering beta used to offer sites’ owners a way to turn down ads from up to five categories.  It was meant to be used in a rather broad fashion.

Skype Finally Makes Its Way to Android
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Skype announced that it is now available on a wide range of Android phones (it has been available on some models from Verizon). Users of supported devices can simply go to skype.com/m on their phone to download it or find it in the Android Market. 

Chrome Triples Market Share Year-Over-Year
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Anyone who wagered Chrome wouldn’t succeed should, regardless of the exact terms of the bet, probably go ahead and pay up.  New stats show that, in the past twelve months, Google’s Web browser has carved out a sizable market share and indeed seems to be catching up to Firefox.

Advertisers Pay Twitter to Get Suggested with Promoted Accounts

Twitter announced today that its launching the anticipated Promoted Accounts feature. The company is also making its Promoted Products (which also include Promoted Tweeets and Promoted Trends) available through partners. 

Promoted Accounts are being launched as part of Twitter’s "Suggestions for You". 

Dick Costolo Appointed CEO Of Twitter
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Almost exactly 13 months ago, Dick Costolo joined Twitter as its COO after founding FeedBurner and working at Google.  Now he’s received a considerable promotion, with Evan Williams announcing that Costolo will serve as Twitter’s CEO.

More Men Using Online Coupons
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Online coupon websites remain a popular way to save, with an increase in usage among men, according to a new survey conducted by Harris Interactive, on behalf of RetailMeNot.com.

Skype Names Tony Bates of Cisco As New CEO
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Skype announced today that it has appointed Tony Bates its new CEO and Board member. He was previously Senior Vice President of Cisco and General Manager of Cisco’s Enterprise, Commercial and Small Business Division.

He was responsible for over $20 billion of annual revenue and the company’s  Borderless Networks, DataCenter and Collaboration architectures. He managed over 12,500 employees for Cisco. 

Twitter, Pandora, and Netflix on Their New Google TV Apps

Google launched a new Google TV site today, and announced some new content and app partnerships. A few of the apps that will come pre-installed on Google TV devices are Twitter, Pandora, and Netflix. 

Each of these companies is talking about their respective Google TV experiences today. From the sounds of it, users are going to be in for some cool things. 

eBay Teams Up with Groupon on eBay Bucks
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eBay announced that it is working with Groupon to offer eBay Bucks members another way to earn bucks. Members of the eBay Bucks program can sign into their eBay account, access a Groupon offer from an eBay site page, and complete a transaction. 

Members of the rewards program will earn 5% in eBay Bucks for Groupon deals that they purchase by clicking on the ad in their My eBay Bucks accounts and transactions on the Groupon site. In order for eBay to track and issue Bucks, users must click to the Groupon site. 

eBay Launches Breast Cancer Awareness Campaign
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In support of National Breast Cancer Awareness Month, eBay is asking people to sell, buy or donate through its eBay Giving Works program.

eBay Giving Works allows buyers and sellers to support nonprofits by selling an item and donating a portion of the proceeds.

“In fact, for the value of every laptop sold this month through Giving Works, one uninsured patient could get a mammogram,” said Robert Chatwani, Director eBay Global Citizenship.

Everything You Want to Know About Google TV
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Google has set up a new site for Google TV, with a "quick tour" spotlighting the features. Many of these were on display at the product announcement at Google I/O earlier this year, but it’s still nice to be able to look at the details in one place. 

Mark Zuckerberg Talks Success After Dropping Out of School (on The Simpsons)

Facebook CEO Mark Zuckerberg has been in the press a lot over the last couple of weeks. Ok, he’s been in the press a lot all year, but particularly as The Social Network approached its theatrical release Friday. 

Barnes & Noble Launches Online Publishing Platform
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Barnes & Noble has introduced “PubIt!” a platform for independent publishers and authors to digitally distribute their content through BN.com and the company’s eBookstore.

PubIt! uses a Web-based platform for publishers to independently set up their accounts, upload their eBooks, set the list price and track their sales and payments. Publishers can price their titles between $0.99 and $199.99 and receive a royalty based on the given price.

Google Acquires BlindType For Android Text Input

A better text input experience may be coming to Android.  Late last week, Google announced that it has acquired BlindType, a company that specializes in touch typing software for mobile devices.

The BlindType system aims to solve all the problems brought on by small screens, larger fingers, and unsteady hands.  According to the company, it "[c]onstantly adjusts to the user’s ‘perceived’ keyboard and typing style."

Verizon Wireless Readies Refunds for Wireless Customers

Verizon Wireless reportedly intends to pay millions of dollars in customer refunds to customers who were charged for unintended web access and/or data usage. Amounts vary by source. The Wall Street Journal pegs the total at about $50 million. Some have the total as high as $90 million.

LinkedIn Rolls Out Career Explorer
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LinkedIn has launched a new beta product called Career Explorer, aimed at college graduates.

"Students now have the ability to explore different career paths based on their school, level of education, and desired industry," explains LinkedIn’s DJ Patil. "In addition to visualizing various career paths, they’ll also be able to find relevant job opportunities, top companies, estimated salary ranges as well as the people in their network who can get them there."