Nokia: Kids Don’t Want iPhone or Android Anymore
If I’m reading this correctly, at least one person at Nokia believes that the Windows Phone platform is perfect for Hipsters and technologically impaired ducks.
In an interview with Pocket-lint, Nokia’s Director of Portfolio, Product Management & Sales Niels Munksgaard laid out his beliefs on why the Windows phone is better than its competitors:
“What we see is that youth are pretty much fed up with iPhones. Everyone has the iPhone,” he said. “Also, many are not happy with the complexity of Android and the lack of security. So we do increasing see that the youth that wants to be on the cutting edge and try something new are turning to the Windows phone platform.”
Basically, the “anti-another brick in the wall” advertising strategy, coupled with the “that’s too hard” advertising strategy.
He goes on to (presumably) refer to iPhones as “black mono-boxes” in a “sea of sameness”:
“The marketplace is extremely crowded. I refer to it as the sea of sameness. When you walk up to a retail shelf at Phones4U and see the number of black mono-blocks sitting on the shelf, it is very confusing to the consumer. We want to deliver services and phones that are different.”
His solution to this is in part, the Nokia Lumia 800. Now, I haven’t had the chance for a hands on with that device, but it has been getting pretty solid reviews around the web. It’s no dig at the Windows-powered Nokia Lumia 800 when I say that this argument is hilarious.
To say that the “youth” (whatever broad range that informs) is fed up with the iPhone is kind of a stretch. Not only do recent reports earlier this year suggest that teens love their iPhones, but your average, everyday, unscientific sniff test tells you that the iPhone is still mighty popular with the kids.
I don’t know where to begin on the “complexity of Android” argument.
All I know is that it doesn’t look great when a company selling an OS that is desperately trying to compete with giants starts saying that nobody likes said giants anymore. In September, HTC’s president Martin Fitcher said that iPhones weren’t cool anymore, and kids don’t want them because their dad’s have them.
My head hurts…