New Program To Add Business Value To Pinterest

Chris CrumBusiness

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Pinterest just announced its new Marketing Developer Partners (MDP) program with the goal of helping businesses get more value of their Pinterest efforts.

It's basically like Pinterest's version of similar programs from other social networks, such as Facebook's Preferred Marketing Developer (PMD) program, which recently became Facebook Marketing Partners.

"The program helps businesses optimize and scale their Pinterest marketing and improve Pinterest for Pinners," a spokesperson for Pinterest tells WebProNews. "The initial MPD program is made up of a limited, carefully selected group of developer partners who meet the needs of existing businesses on Pinterest and align with Pinterest's core value of putting Pinners first."

These partners include: Ahalogy, Buffer, Curalate, Expion, Newscred, Percolate, Shoutlet, Spredfast, Sprinklr and Tailwind.

Ahalogy focuses on a Pinterest-specific marketing solution. Buffer lets brands publish, schedule, and measure performance of Pins from a single dashboard. Curalate focuses on helping brands use imagery to build awareness, engage customers, drive traffic, and make sales. Expion is about managing content and customer relationships in social channels, and lets enterprises manage multiple brands or markets from one interface. NewsCred gives brands access to a large content marketplace and original content creators. Percolate lets brands manage all their marketing activities. Shoutlet helps brands build relationships through data acquisition, customer insights, and enterprise integration. Spredfast lets marketers manage social connections and amplify content. Sprinklr enables enterprise brands to connect with customers on any platform, and Tailwind lets brands integrate content creation, publishing, community engagement, analytics, and reporting into a single platform.

All partners are using Pinterest's Content Publishing API to make it easier to create, schedule, and publish pins and boards.

The spokesperson tells us Pinterest is also in the early days of testing its Ads API in the U.S. in an effort to help advertisers optimize their campaigns and find "sustained success" on Pinterest. MDPs are focused on these two APIs.

"We excited to work with these Marketing Developer Partners and to support businesses on Pinterest," says Pinterest's Jyri Kidwell. "We also think it’s important that our Pinners have the best possible experience on Pinterest and continue to see high quality Pins, so we’re going to keep our MDP standards high as the program expands in the future."

All of this is designed to make it easier for marketers to find content to pin, and ultimately to pin that content in the most effective way possible. The company has also been hard at work on making things easier for all users in general.

Last week, Pinterest shared some new information on how it uses predictive technology to suggest boards for users to pin content to. It’s using smarter technology for this, and says early results have shown an increase in pinning and a reduction in the number of abandons on repin flows.

One of the biggest changes Pinterst has made in recent memory, in terms of making it easier to find valuable content, was the launch of Guided Search, which Microsoft’s Bing search engine is now basically emulating.

Earlier this month, Pinterest announced the launch of a new Pin It flow to make savings things easier and faster. More on that here. It also made changes to make it easier to share content to Facebook.

Image via Pinterest

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.