Movie Theaters Want to Cut Lengthy, Spoiler-Filled Trailers

    May 30, 2013
    Josh Wolford
    Comments are off for this post.

Despite the fact that I’ve seen every movie trailer online way before I see them inside the movie theater nowadays – I still kind of like watching trailers at the cinema. Maybe it’s nostalgia – it’s always been like that. The lights go dark, you watch a few trailers, and finally your movie comes on. That’s the experience.

But there’s a problem. Are movie trailers too long and thus too revealing? It’s not uncommon to spend 20 minutes watching previews during the average theatergoing experience. And by the end of that 20 minutes, I usually have a pretty good idea about the entire plot of at least 4 or 5 movies that are set to come out in the near future.

Spoilers. Spoilers. Spoilers.

Apparently, theater owners aren’t too happy about this part of the moviegoing experience. They think that trailers are too long and too revealing, and they are looking to change that.

The Hollywood Reporter says that the National Association of Theater Owners (NATO) are making a push to cap trailers at 2 minutes – 30 seconds shorter than the current norm. Hollywood studios, as you might imagine, aren’t too happy about this.

THR’s sources says that studios execs are a little sour about NATO’s proposals, which are being pushed by its executive board.

“My trailers are 2.5 minutes because that’s what we need to send the right message. This could be a paradigm shift. Thirty seconds is a long time,” one anonymous studio exec told THR.

Although the idea is barely in its nascent stage, studios are concerned that the voluntary guidelines proposed by NATO could lead to theaters strong-arming longer trailers out of rotation.

What do you think? While you think, enjoy my favorite spolier-filled trailer. Want to watch the movie The Island in 2 minuteas and 20 seconds – I mean, the entire thin? Well, thankfully you can.

  • Ian

    The main reason I show up to the theater early is to see the movie previews, but I kind of hate the current trend of TV commercials being thrown in with the previews. It has kind of soured the experience for me a bit and is probably the main reason the theaters wants to cut time off of the movie previews. They want to add more standard commercials to boost revenue. They have cut the food portions and maintained or raised the prices of these smaller portions of obscenely expensive cheap crap, and now they want to further ruin the movie experience by adding more advertising is annoying. Now I can watch the same annoying commercials that I watch at home while drinking a $5 coke that is half the size it was a few years ago. On top of that the quality of movies that are being released has been getting progressively worse for years. Hollywood is so short on Quality ideas for a movie its seems that we have to dig through a mountain of junk and sequels and prequels that finding a decent movie to throw down your pay for the week on is becoming a daunting task. This is one instance where the good old days actually were better that the current situation.

  • //n/a...lol radford

    Madison Ave. RULE$ !!! Ad agencies suck! Most of ’em….
    Movie trailers are one thing; commercial$ in ’em are something else! …follow the money, folks!