Moms Online: 75% on Facebook, 4.9M on Pinterest, and 1 in 3 Blog

    May 11, 2012

Whether its by blog or by Pinterest, by now it’s a recognized fact that women are the driving force behind much of the internet. Ahead of this Sunday’s annual observance of the difficult and often under-appreciated labor women endure to raise their progeny, Mother’s Day, now is as good of a time as ever to take a moment to see just how mothers are occupying their time on the internet.

A study from NM Incite earlier this year revealed that 1 in 3 bloggers are mothers and in general moms are more likely to visit blogs. While women make up the majority of Facebook users, nearly 3 out of 4 moms visited Facebook in March. And yes, to perpetuate the misguided assumption that Pinterest is only for women, 61% of mothers are more likely to visit the site than the average American. What can I say, moms know a well-designed site when they see one.

Internet savvy moms are on the go a lot, too, as 50% of them access social media via mobile devices and more than 54% of les mères own a smartphone.

So what does this all look like? I’m glad you asked, because Nielsen knew you would ask and so it compiled an infographic that details what the moms of America are up to in their online lives. Happy (early) Mother’s Day, ladies, and don’t stop until you get enough internet.

Moms online