Microsoft Fires Two Bing Marketing Execs For Misuse Of FundsBy: Drew Bowling - March 19, 2012
Would you believe that the company you work for might not approve of misguided spending of said company’s funds? That’s like First Job 101, right? And if anything, for god’s sakes save those receipts so you can at least account for the expenses on that company card.
Two now-former Bing marketing executives, Eric Hadley and Sean Carver, were reminded of this policy in the most painful of ways today as they’ve been fired from the company due to the misuse of funds. According to a spokesperson with Microsoft, “We can confirm that as result of an investigation, Eric Hadley and Sean Carver’s employment with Microsoft has been terminated for violation of company policies related to mismanagement of company assets and vendor procurement.”
Although he was Bing’s Marketing Chief in title, Hadley was perhaps more recognized as Bing’s behind-the-scenes marketing mastermind known for rubbing elbows with Jay-Z when Bing launched a marketing campaign to promote Hova’s autobiography, Decoded. The Daily Beast’s 2010 profile on Hadley illustrates him as a mold-breaker with how he passed effortlessly among both tech world and the limelighted stage of pop culture where, in addition to Jay-Z, Hadley mingled with the likes of Beyoncé, Lebron James, and Venus Williams; dabbled in programing on network television through an NBC collaboration; and even produced a documentary about noted cardiologist, Dr. Richard Bing (that’s not the namesake of the search engine, by the way).
Carver was no stranger to the bright lights of the big time, either. Having served as the Director of Brand Entertainment at Bing since 2009, Carver involved himself in several projects, including the aforementioned documentary about Dr. Bing and other projects attached with recognizable Hollywood names like Jason Sukeikis and Olivia Munn.
Bing famously allotted an enormous budget to Hadley to re-brand the company as the cooler alternative to Google, though now that the two executives have been axed one has to wonder if Bing (and Microsoft, really) weren’t satisfied with the returns on their bet on Hadley and Carver. In the interim, Bing General Manager Mike Nichols will assume the responsibilities of the pair.
According to Ad Age, neither Hadley and Carver responded to requests for comment. Can you blame them, though? I wouldn’t want to talk to anybody either, especially if it turns out , for whatever reason, that they try to appeal Microsoft’s decision.