Marketing on Social Media [INFOGRAPHIC]

    March 23, 2012
    Chris Gabbard
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There is no denying the impact of social media when it comes to brand recognition. Professional marketers have recognized this for some time, offering more interesting content to engage customers on this relatively new medium.

Why is social media so important to marketers? For one thing, word of mouth is the main reason behind half of all purchases. Also, users are 60% more likely to recommend a brand they follow on Facebook or Twitter.

Having a page for your brand isn’t enough, either. People are much more likely to buy from you if you provide blog articles with new and interesting content featuring your product. 70 percent of people prefer getting to know a company through articles rather than advertisements, while 60 percent feel more positive about a company after reading content on its site.

  • Mark at Magicbuz

    You are quite right that content is the key. It is not an easy task to keep putting new and fresh content up on a blog. It is actually hard work , but it must be done. For this reason, Social media marketing is not free, but is is cost effective.

  • http://www.webs9.com/ Csilla Incze

    Indeed creating and sharing compelling content continuously is the first step in developing relationships with your actual and potential customers. That is the way it becomes clear to them that you actually know what you are preaching in ads for example.

    But, as I said it is the first step (and the first step is always the hardest). But building relationships through the internet, and especially social media, is much more than that, right? It is about helping them out, answering their questions and so on, without asking for compensation. And if you do that they will come back to you over and over again.

    And I agree with Mark, SM is not free, but cost effective, especially when it comes to brand awareness.