Location-Based Services See Light Use

96% of adults don't check-in

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[ Technology]

Four percent of online adults use a service such as Foursquare or Gowalla that allows them to share their location with friends and to find others who are in their area, according to a new report form the Pew Internet & American Life Project.

Location-based services such as Foursquare or Gowalla are significantly more popular with younger internet users; eight percent of online adults ages 18-29 use location-based services, significantly more than online adults in any other age group.

Wireless internet users, unsurprisingly, are also more likely to use location-based services, especially those who connect to the internet with their cell phone. Seven percent of all adults who go online with their mobile phone say they use a location-based service, as well as 5% of all wireless internet users.    


 Pew found location-based services are similar in some ways to status updating services such as Twitter.  Status updating services have grown in popularity over the past few years, from 6% of online adults saying they had used such a service in August 2008 to 24% in September 2010.

Internet users who use social networking sites such as Facebook or MySpace and those who use status-update services such as Twitter also have relatively high levels of location-based service usage:

*Among online adults, 62% use a social networking site such as Facebook, MySpace, or LinkedIn. Of these social networking site users, 6% use a location-based service.

*24% of online adults use Twitter or another service to share updates about themselves or to see updates about others. Ten percent of these status update site users use a location-based service, over twice the rate of the general online population.


Location-Based Services See Light Use
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  • http://www.dentiststuartflorida.com David W Johnson

    I love technology, but not so much that everyone knows where I am.

    I’m old enough before pagers became commonplace. They didn’t know where you were, but they could buzz you. Then came the Nextel radio/phone. Now they could get a hold of you instantly. I used to carry both and hated it.

    Now comes location-based services. So Dave, I see you’re at the donut shop. I thought you were trying to loose weight?

    This technology is great for young people because they can’t stand being alone for a second. As you get older, one likes to have their space.

    I would use it if I was traveling and I wanted my family to know I was safe. Aside from that, I’m too paranoid that I’m being spied on!

  • Guest

    That 4 percent are young, blondes who wouldn’t know any better or very immature adults with self esteem problems who need to show others how cool they are, where they visit, etc. Wait until houses start to get robbed and people killed and raped. May be happening already.

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