Back in November, LinkedIn launched "Showcase Pages" for companies to show off specific brands and products, which users can follow separately. Users can follow Microsoft Office specifically, for example, without having to follow Microsoft itself.
In an apparent push to get companies using these, LinkedIn is ditching the Products & Services tab on Company Pages. The tab will be gone on April 14th. Until then, you can edit your content from the tab as you like, but you won't be able to add anything new.
"We're constantly evaluating how features are being used and exploring new ways to enhance the content experience on LinkedIn," the company says. "We do this to ensure that we’re creating a platform where companies can deliver timely, engaging content to our members. Sometimes, this means we need to remove a feature to focus on areas of the product that most benefit both companies and our members."
LinkedIn suggests using Showcase Pages as an alternative to the tab, as well as Company Updates. Many businesses are already using both.
The updates show up on your Company Page as well as in your followers’ feeds (on every device). You can even use them to show videos that play directly in the feed, and/or direct users to customized landing pages.
"The real-time nature of updates makes them perfect for sharing news about your offerings, so your content feels relevant and timely," LinkedIn says.
It also points out that Showcase Pages make it easy to build dedicated communities on LinkedIn, and start conversations about products and brands. Showcase Page updates work just like Company Updates, so they have the same visibility benefits. They also appear in search results and on your Company Page.
Hat tip to Social Media Today
Image via LinkedIn