Judges Say No To “CrackBerry”!
Some Good news for BlackBerry branded product makers Research in Motion (RIM), the Trademark and trial appeal board has ruled that a gadget site cannot trademark the name, “CrackBerry”. Apparently, RIM requested that the trademark not be granted after the interested party argued its case based on a past dog toy maker who won the rights to use “Chewy Vuitton,” an obvious play on the brand “Lois Vuitton”.
The Judges ruling over the board offered this explanation:
“The public at large initially adopted the term “CrackBerry,” as a nickname for opposer’s goods, alluding to the widely-held view that users of BLACKBERRY wireless handheld devices often appear to be addicted to their device.”
“The “CrackBerry” moniker for BLACKBERRY branded products had already achieved dictionary status as a slang term dating to the year 2000, and had then been selected “Word of the Year” (2006) by the staff of Webster’s New World Dictionary.”
This win was a bit of good news in an otherwise cloudy sky for Research in Motion, whose users have been jumping ship more and more to go over to either Apple or Android products.
Content director of InformationWeek Reports, Lorna Garey explains:
“IT pros still like BlackBerry devices,”
“They like the security and manageability of the platform. But end users have largely spoken, and Apple and Android devices are the future, unless RIM ‘s new CEO institutes some bold changes.”