Jessica Alba is under fire yet again for another of her Honest Company products. Last time she was attacked because of sunscreen that failed, causing some of its wearers to get terrible sunburns.
This time Jessica Alba is being called out since a report from the Wall Street Journal wrote that her Honest Company detergent contains a chemical the company has urged their consumers to avoid.
Tests of Honest Co.'s liquid detergent find SLS, a cleaning agent common in more mainstream brands https://t.co/JnrDWI4tKX
— Wall Street Journal (@WSJ) March 13, 2016
The Honest Company is already hitting back, however, insisting that the WSJ article got its information wrong.
"At The Honest Company, our mission is to develop safe and effective products for our families to use and for families everywhere to feel great about. Despite providing The Wall Street Journal with substantial evidence to the contrary, they falsely claimed our laundry detergent contains Sodium Lauryl Sulfate (SLS)," the statement began.
"To set the record straight, we use Sodium Coco Sulfate (SCS) in our brand's laundry detergent because it is a gentler alternative that is less irritating and safer to use. Rigorous testing and analysis both by our internal research and development teams as well as further testing by external partners have confirmed this fact. The Wall Street Journal has been reckless in the preparation of this article, refused multiple requests to share data on which they apparently relied and has substituted junk science for credible journalism."
In conclusion, Jessica Alba's company says, "We stand behind our laundry detergent and take very seriously the responsibility we have to our consumers to create safe and effective products."
— E! Online (@eonline) March 11, 2016
Despite this statement, the Wall Street Journal is still sticking by their claims--adding that they have offered Jessica Alba's company several opportunities to respond to their findings.
Do you expect Jessica Alba and her business partners will continue to defend their detergent in light of this Wall Street Journal accusation? Will they need to conduct new tests and share that evidence in order to maintain their credibility?