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Is a Lack of Search on Google Profiles Hurting Buzz?

Would Some Simple Search Adjustments Increase Buzz Use?

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Google’s Rick Klau points out that homepage for Google Profiles is missing a pretty obvious feature – search. While Google profiles are tied into your Google account as a whole, when it comes to Google Buzz, your Google profile is essentially your Wall. All your Buzz posts appear here, and so do any of your personal links you want people to see.

It is somewhat surprising that Google, being the search giant that it is, does not have a search feature here, where new users could look for other people they know. If you were looking at joining a new social network, you’d probably want to see if you have friends that are already using it. How much could this be impeding the growth of Google Buzz?

Google Profiles Home page

Granted, Facebook, the king of social networks doesn’t have a search feature, but look at Twitter’s home page. Search is very prominent. In fact, they made it this way in the era of everybody trying to figure out why they should be using Twitter. Google Buzz still has some convincing to do of its own.

Buzz has often been presented as a Gmail feature, but the profile is really the center of any user’s Buzz presence.

Even if a user does not wish to use Buzz, they may still find value in having a Google profile, given that they appear in search results.

Klau notes that if you use Chrome, you sill have a way to search through profiles, and if you visit your own or somebody else’s existing profile, you will find a search box at the bottom.

"Yes, adding a search box to the Profiles page is going to happen Real Soon Now," says Klau.

That will be one improvement. I’m thinking they should consider adding a Search Buzz field to individual profile pages as well – not to search for users, but to search for content. Remember how much more useful Twitter became with a search feature (granted, there is a Search Buzz button within Gmail)?

Is a Lack of Search on Google Profiles Hurting Buzz?


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  • http://www.PjDesignsAndConcepts.com Cheap Web Designs

    I have used all the social networking websites and buzz is not all that. Yes, they have features that others do not have and I really like that but a lack of search on google profiles is hurting buzz. Buzz can dominate but they need more tweaks to it and google needs to spend some marketing dollars to market Buzz and it will be number one.

  • http://www.gundem.in michael jonson

    thanks for informations
    I have used all the social networking websites and buzz is not all that.

  • http://www.jacksononthemoon.com sharonjackson

    I agree with Cheap Web Designs. I have a page on Google Buzz, I have added the link to my page on my email signature, but no one is following me at the moment, and I have no idea how anyone would find that page without a search. I am trusting that Google will rectify this soon.

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