Here’s A New Panda Video From Matt Cutts

    September 11, 2013
    Chris Crum
    Comments are off for this post.

Google has released a new Webmaster Help video about the Panda update. Matt Cutts responds to a user-submitted question asking how she will know whether her site is hit by Panda since Google has integrated it into its normal indexing process, and if her site was already hit, how will she know if she has recovered?

Cutts begins, “I think it’s a fair question because if the site as already hit, how will she know if she has recovered from Panda? So, Panda is a change that we rolled out, at this point, a couple years ago targeted towards lower quality content. It used to be that roughly every month or so we would have a new update, where you’d say, okay there’s something new – there’s a launch. We’ve got new data. Let’s refresh the data. It had gotten to the point, where Panda – the changes were getting smaller, they were more incremental, we had pretty good signals, we had pretty much gotten the low-hanging winds, so there weren’t a lot of really big changes going on with the latest Panda changes. And we said lets go ahead and rather than have it be a discreet data push that is something that happens every month or so at its own time, and we refresh the data, let’s just go ahead and integrate it into indexing.”

“So at this point, we think that Panda is affecting a small enough number of webmasters on the edge that we said, ‘Let’s go ahead and integrate it into our main process for indexing,'” he continues. “We did put out a blog post, which I would recommend, penned by Amit Singhal, that talks about the sorts of signals that we look at whenever we’re trying to assess quality within Panda, and I think we’ve done some videos about that in the past, so I won’t rehash it, but basically we’re looking for high-quality content. And so if you think you might be affected by Panda, the overriding kind of goal is to try to make sure that you have high-quality content – the sort of content that people really enjoy, that’s compelling – the sort of thing that they’ll love to read that you might see in a magazine or in a book, and that people would refer back to or send friends to – those sorts of things.”

You can read more about that Singhal blog post here.

“That would be the overriding goal, and since Panda is now integrated with indexing, that remains the goal of entire indexing system,” says Cutts. “So, if your’e not ranking as highly as you were in the past, overall, it’s always a good idea to think about, ‘Okay, can I look at the quality of the content on my site? Is there stuff that’s derivative or scraped or duplicate or just not as useful, or can I come up with something original that people will really enjoy, and those kinds of things tend to be a little more likely to rank higher in our rankings.”

See all of our past Panda coverage here to learn more.

Image: Google (YouTube)

  • http://www.815seo.com/blog/ Nick

    That guy (Mr. Cutts) is a broken record. “Create great content and Google is going to rank your site really high.” BS. I see tons of great content every day that isn’t near the top of Google search results. Google just wants to rank huge authority domains nowadays.
    Even if an article is a bit thin and has content that isn’t helpful to the query, an article on an authority domain will pretty much always rank higher than an article on the little guy’s domain.

    Oh, and I also see low quality websites using black hat techniques that rank really high for competitve keywords. Great job, Google.

    • John Q Siteowner

      Yes total lies…Where is that level playing field they promised? Do a search for ANY product on Google using any keyword phrase you can come up with and the first pages are all dominated by huge companies. In my niche it is always…. Overstock,Wayfair,Wal Mart,Target etc . . Until about a year ago I used to kick their rear ends in search for my type of products. I have always done my best to follow Google guidelines and best practices…..I hope the FTC jams it up Google’s collective rear end at some point.

      • Walt Q Siteowner

        We’re finally getting to the truth; it’s all about the money and who pays Google the most to be on top. (PPC) Must I say Amazon, Amazon, Amazon, e bay, overstock, etc? There is no even plalying field.

        • John Q Siteowner

          And the thing is that it was US the small site owners that made Google a success in the first place. It was OUR money spent with them when major companies didn’t know who or what a Google was. I think EVERY small site owner should start cheating in every way possible as it does not pay to follow their guidelines. . . Remember when they WANTED us to reciprocal link with related sites and now punish us for doing that? Now we get un-natural link warnings that are almost impossible to get rid of… Even when you get others to remove your link off their site it just never seems to go away… So Matt I hope you go broke and have to beg on the streets you lying POS

      • Steve

        I agree. In my niche I could write the best content in the world and I’ll still be behind Amazon, Target, Walmart, Bed Bath & Beyond, etc. Google only cares about the big boys on the first page now and all of us small companies have been moved to page 2

  • http://www.brickmarketing.com/blog/ Nick Stamoulis

    If your rankings/traffic take a hit and you don’t get some kind of message from Google giving you a hint as to what’s wrong it’s very much a guess and check game trying to recover. How much “meh” content do you need before the scales tip against you? Is it 10%? 20%? Not every post you put out it going to be amazing but that doesn’t mean it’s totally trash either.

    • http://www.webpronews.com/author/chris-crum Chris Crum

      True. And isn’t it subjective anyway?

  • Nik

    ” the sort of thing that they’ll love to read that you might see in a magazine or in a book”. “or send friends to”

    Really?!?! What if your website is business product related and simply describes features, capabilities, tech support & contact information – things that don’t often change, things that will never be seen “in a magazine or book”.

    Get back to reality Google!!!

  • Shiloh

    I only have one comment to Google and Cutts… SHOVE IT!

    oh…one more…use BING! Its a better search engine.

  • Rob Smart

    Using adwords is the only way to have control if you run an online store. Having general products to sell on your website does not make interesting topics and therefore it will be hit and miss if your site appears on the 1st page. This of course will still be below the adwords and the google shopping images at the top of the page.
    If you already use google adwords and google shopping ads you will also know that this is a challenge in itself.