Last week, reports came out indicating that YouTube would be showing off 4K video at the Consumer Electronics Show this week.
Netflix has just put out a new trailer for House of Cards: Season 2, which comes with a 4K viewing option (2160p), in addition to 1440p, 1080p and 720p HD options.
According to a report from Giga Om, Google has nineteen hardware partners lined up for 4K. These include ARM, Intel, Broadcom, Marvell, Samsung, Sharp, Toshiba, LG, Panasonic and Sony.
Google is offering its 4K video via its own ultra HD VP9 codec, which is to reportedly serve as a royalty-free alternative to the H.265 codec.VP9 is epxected to hit PCs and mobile devices first, and then TVs by 2015.
Netflix revealed late last year that House of Cards: Season 2 would be its first original content shot for 4K. The season debuts on February 14th.