Have You Seen Google’s New Search App Ads?

Google has put out a pair of new ads for its Search app for iOS, Android and Windows Phone. While the product being advertised is the Search app, it is really the Knowledge Graph and Voice Search features that Google is pushing.

In the first ad, a little girl tells her mom that it’s “Dress Like A President Day” at school, and that she’s supposed to be Martin Van Buren. The mom uses the app to see what Van Buren looked like via the Knowledge Graph, and successfully creates a costume.

In the second ad, an umpire uses Voice Search to look up the strike zone in a baseball game.