Google’s Search Share Increases, Bing And Yahoo’s Don’t

By: Chris Richardson - October 12, 2011

The latest report from Hitwise concerning search volume shows Google still dominates search. Surprise, surprise. In other news, water is still wet and grass is still green. Flippancy aside, Google is dominating search with such a lead, it’s akin to watching Usain Bolt race against people who have no legs.

So much for those “Bing is making inroads concerning Google’s search share,” right? Or are we still holding out hope that Bing, which powers Yahoo search as well, will be able to make up all that ground between it and Google’s dominant position? The reason I’m asking in such a manner is because every time a report comes out about Bing taking some of Google’s market share, people come out of the woodwork, proclaiming/hoping Google’s time at the top is over.

With that in mind, does Hitwise’s latest report, with its data taken from the month of September, 2011, mean that Google has effectively rebuffed the challenges from Bing and Yahoo? A look at the findings show just how dominant Google is terms of search volume:

Hitwise Report

As you can very well see, Google’s search volume is more than all of Bing’s efforts, which, in this report, includes,, and a combination of the two. Bing makes up 12.80 percent of the search volume, Yahoo is at 15.27 percent, which, when added together, gives us the 28.07 percent, representing the Bing-powered search total.

Meanwhile, Google’s search volume comes in at a dominant 66.12 percent, more than double all of Bing’s combined search engine efforts.

With that in mind, is it time to stop saying Bing is a threat to Google’s market share? While the Panda-fueled backlash against Google is understandable, ignoring the dominant search engine when conducting SEO/SEM tasks would be an exercise in foolishness. Unless, of course, you don’t like fishing where the fish are.

Chris Richardson

About the Author

Chris RichardsonChris writes about the Internet, in all of its unpredictable glory. You can find him on Google+, Twitter, and, of course WebProNews.

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  • Tarun Sharma

    I think, its really impossible for bing to overtake google, as the gap is too big plus the people are having such a habit that they turn to google for every small search, they just ‘google’ it.

  • bangla song

    as expected

  • Jerrick

    If one day Google take over 80% . Then I believe Bing and Yahoo should out from this market.
    If Yahoo and Bing do not exist in the internet world, will it affect lot to the world?

  • Ricardus

    Total monopolization if Google is growing at this rate.

  • Innes

    This is off little, in fact, no surprise to me seeing as google are the heavy weight and they have upped their game in the recent months. Also, they are always on the look out for trying new things and technologies out.

  • Search Engine Optimization

    As always,Google win the race again with competing to Bing and Yahoo…At every day there are some updates coming from the Google…So obviously people are taking more interest toward it’s services.

  • Wilner

    As long as Bing provides an “inferior” service/product, Google will always win. One of the lessons from Google, is that it is never satisfied with just leaving things as they are. Google is constantly striving to make their products and services better; Google is always coming out with improvements to their products. Microsoft and Yahoo don’t come out with near as many updates and improvements. Google is, as others have so aptly put it, “a company on steroids.” They are fighting a mutli-front battle, and are either winning or gaining on their competitors. Google search is king. Google Maps is good, although it does have some errors that Bing maps does not have (yes, I’ve checked.) Android rules the mobile world. Gmail is gaining on Hotmail and Yahoo; why Microsoft and Yahoo don’t change their mail system to add the nice features ofoir Gmail keeps me wondering. Soon, Chrome will overtake Firefox, and ultimately IE.

    If Bing was to improve its market share, it needs to start adding all the feature and advantages that Google has, and do it quickly, thoroughly, and better than Google. Unfortunately, this is not the case; Microsoft is constantly taking away features and making Bing less accurate and worse than Google.