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Does Google Need Twitter?

Can Google get realtime search right without Tweets?

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There are 36 Comments. Add Yours.
  1. david

    No way. I don’t think so.

  2. Cormac

    I never found it useful, always a hindrance and it never added any value to the results pages.

    • What about organizing the world’s information and making it universally accessible?

  3. It will take Google+ a long time, as you say, to match what Google gets from Twittter so if they’re not using Twitter any more perhaps they’ve decided that real-time search isn’t a priority.

  4. Google+ is nice but Twitter is still simple and that really is it’s strength. I am not sure that Google as a search company ‘gets’ social – it’s great an ‘product development’ but most of its social stuff has gone nowehere fast.

    • So far, they’ve got some work to do in social-related search. We’re still waiting on Google+ to have a proper search function. Still can’t believe that wasn’t there at launch.

  5. hmmm..for me..why don’t they develop a program or features like twitter have as they have lots of member from now… :( I think they don’t need it.. develop that kind of feature instead. :P

  6. Twitter is by far the most user friendly and with sooo many apps and integration plug-ins already established and in use, Google+ needs to mature and promote to be competitive. Twitter’s name even sounds fun… Google+ ???

  7. Twitter results on Google hardly ever entices me to click. Moreso, because it use has been blocked from access in the workplace. I do access it on my mobile, yet I don’t use it search feature. Twitter is my preferred SM tool and to a lesser extent facebook and linkedIn respectively. Google+ can’t be accessed via mobile and as such I really don’t use it. Who does an appliaction that does not support mobile access. So yeah I guess in the short term it does need twitter. It appears that at the moment it is falling over its feet.

    • There are Android and iPhone apps for Google+.

  8. Toni

    OK, from the perspective of an economist;

    Twitter is the gem of the crown, and both Facebook and Google have been flirting with it. Facebook really needs Twitters to give more content to its SM. Google doesn’t really need Twitter, but it is awared about how important Twitter is for Facebook. There is a corporate battle for the lead online, and a wise movement for Google would be to take over Twitter before Facebook, especially after Microsoft taking over Skype. On the other hand, Facebook could suffer the same fate that MySpace without Twitter (or LinkedIn); very fun, very beautiful, and very useless from a business perspective.

  9. It would be nice to have Google still index Twitter feed as well as other, just like it used to. Perhaps once it brings in their Google+ feed, it will add the others to them. Time will tell.

    • It would be helpful if Google+ had a search feature itself (besides people search).

  10. Hi Chris,

    I know I just woke up…but Google+ does have a search feature…it’s called Sparks, and I’ve used it. Sparks may not be real-time but it’s still a search engine.

    I do miss the real-time search and I’m sure Google will bring it back in one form or another.

    This is a wait and see game at this point, but I do have to say bloggers are creating a big buzz just speculating on what Google is going to do and when it’s going to do it.

    Hope you’re well!

    • Sparks is more a content discovery tool along the lines of StumbleUpon, in my opinion. Yes, it has a search tool, which will return web results based on your query. It doesn’t search Google+ itself. It’s there for you to find links to share on Google+.

  11. Heres an idea: google could introduce the ability for users to add their Twitter feed and allowing it to be shown along w circle activity in their G Plus accounts. This way the feeds become a choice instead of it being forced especially considering the number of ppl who dont think twitter results are necessary directly within the search engine itself…otherwise, Big G should just make a generous offer to buy Twitter out completely :idea:

  12. I guess only time will tell… Goggle is always a constant change.

  13. why would google need this? twitter feeds are mostly irrelavent spam. Only when a story gets hot do people start blowing up twitter

    • While there is plenty irrelevant spam on Twitter, I’m not sure I would consider it to be mostly that. Those times when a story gets hot, as you say, are generally the times when Google has added its realtime search results into the regular search results (via universal search). – when they’re more likely to be relevant.

  14. Thanks for your interesting article about Twitter and Google. Joined Twitter a year ago and you are right, not going to switch to Google+. The other thing Google+ is on invitation only as far as I know.

  15. Real time search results give better information; however as far as Google is concerned, the search results can always be relied on. Google+ is a great platform and if search results are added to it, the efficiency will increase.

    • Won’t dispute that Google+ is a good platform, but it’s got a long way to go to become as useful as Twitter in terms of finding up-to-the-second info about specific topics.

  16. My opinion twitter should need GOOGLE. Because, no one is going for twitter directly with out search engine. All the tweets cannot be shown manual by twitter it need google. Only the optimizers go directly for twitter and no normal users do.

  17. Thank you for your interesting article. But do not you think that the function is the next Google + PR from the company? This function, it puts pressure on others.

  18. Google will make sure that google+ is a sucess and will do anyhting to help it along which means G+ real time is only a question of time.

  19. Google is really taking over everything. Makes sense since a quarter of everything somehow has google implemented into their business.

  20. I would say yes Google does need Twitter!

    The Social Media side of things is to important for Google to waver – especially with the new +1 feature.

    • I think there are a lot more people tweeting content than +1ing it.

  21. Google+ at the minute is quite elitist – whereas Twitter is for everyone – how good can that be in Google Search, I agree give it another year with Twitter.

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  23. The feature is all but useless without twitter. Although I have 5 twitter accounts, i do not utilize it as much as I should, but I was getting some good traffic through the real time search function via twitter before it was done away with.

  24. I think they can do it without twitter, their volume of information for real time searhc will be far less using Google+ but most of the stories/news will be on G+ as well as twitter. A large part of the content on twitter is people retweeting the same news. Anything that appears on twitter first (beacuse more people have it so the first person to see the news is more likely to be on twitter) will soon be on G+

  25. I don’t think so…but Google is wealthy enough to play the long game.

  26. google dogged it. google + is artificial too. 90 million users, but only a few % actually use it

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