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Google+ Brand Pages Grow 1400% Since December

But the top dogs are hoarding all the followers

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Google+ Brand Pages Grow 1400% Since December
[ Social Media]

One way to judge the popularity of Google+ is with total user growth, and some estimates put the network at over 100 million users. Those projections indicate that Google+ could have 400+ million by the end of 2012.

Another metric is interaction with brands on the site. Google opened up Google+ to eager brands back in November of 2011, and within a week 61% of the world’s top 100 brands had created pages. So there was clearly initial interest from businesses. What was left to be seen was whether or not those brands could attract followers and interact with fans effectively on the network.

A new report from BrightEdge suggests that Google+ users have embraced brands in a big way over the last couple of months.

In December, the number of people that following one or more of the top 100 brands on Google+ was 222,000. In February, that number has skyrocketed to 3.1 million, an increase of 1400%. In just the past two months, for example, Coca-Cola went from being in 1,800 circles to 336,000.

All of this growth is impressive, but there’s one caveat. User adoption of brands on Google+ is incredibly top heavy. The top ten brands on Google+ hold all the followers (occupy the Google+ Ten!). Of the 3.1 million brand followers, 3 million are held by the top ten brands. In fact, each of the top ten by themselves have more followers that brands 11-100 combined. Check out the top ten brands on Google+ below:

It’s interesting how Google ranks on that list, with only 194,000 people having added them to circles. BrightEdge points out that at least they are doing better than big brands like Microsoft, Apple, and Goldman Sachs who have yet to really join the Google+ party in a meaningful way.

This is good news for Google+, but it’s tempered by this: Even with this growth, Google+ still only has 1% of the consumer interaction with brands that Facebook has.

Google+ Brand Pages Grow 1400% Since December
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  • http://www.techiestuffs.com/ Techiestuffs

    It is really hard to Find Google plus page fans then Twitter folloers or facebook fans.

  • http://www.mosaictec.com Sarah

    It’s great for Google+ that it is getting so many high profile brands on its site. Google+ has been doing a lot to cater to brands, and if more companies sign up for the site, it could accelerate its user base. It probably won’t be long before Google+ closes the gap between it and Facebook.

    Sara
    Mosaic Technology
    http://www.mosaictec.com