Google Panda Update: eHow Untouched, Says Pleased with Progress on Content Quality

Demand Media: We'll talk about this more during earnings call

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Google Panda Update: eHow Untouched, Says Pleased with Progress on Content Quality
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While escaping the wrath of the Panda update again, Demand Media tells WebProNews that it’s pleased with the results of its eHow clean-up initiative.

Demand Media and its eHow property in particular were always part of the Google Panda update conversation. In fact, it was a major part of the discussion even before the update came to be known as Panda, and even before it was rolled out. eHow was often characterized as the poster child of content farms, despite Demand Media’s continued efforts to clean up its reputation and denials that it actually is a “content farm”.

Waves of astonishment rippled throughout the industry when Google finally launched its Panda update, supposedly targeting content farms, and eHow didn’t take a hit, but actually gained in search visibility. The update was even referred to as the “farmer” update throughout the industry before Google mentioned the “Panda” name in an interview.

Demand Media no doubt breathed a gigantic sigh of relief, as the initial update and the company’s IPO were interestingly close together on the timeline. But eHow (not to mention some other DM sites) would not escape the Panda for long. A later iteration struck a blow to eHow, and Demand Media inevitably announced a big clean-up initiative to help weed out the lower-quality content and get the site’s search visibility back up.

When asked for comment last week’s update, Kristen Moore VP, Corporate Communications at Demand Media gave us the following statement:

We don’t comment on whether or what kind of impact our sites see with each individual Panda update. As you know Google continually adjusts their algorithms, so the updates are pretty frequent.
I can tell you that we’ve been really pleased with the pace and the results of the new initiatives we announced and implemented in the spring to ensure tighter controls around quality on eHow and across our studio model. We’ll be providing a more specific update on those initiatives and what our sites have seen relative to the Panda updates when we announce Q3 earnings in just a few weeks.

Looking at SearchMetrics’ data it seems pretty clear that eHow was not “pandalized” this time around.

During the last earnings call in August, Demand Media indicated that Panda turned out to not be too big a blow to the company’s revenue. At the time, the company had said that 300,000 eHow articles had already been removed.

Google Panda Update: eHow Untouched, Says Pleased with Progress on Content Quality
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  • http://www.q3tech.com/services.html Software Development

    What I dont understand is why online resource sites like e-how are affected negatively after a panda update.

    • http://www.PlacesToEatOkay.com Steven

      You should read some of the eHow articles. My favorite is the multiple articles that tell you how to drink water. How can you wonder with topics like that? Or how about medical advice? Wouldn’t you love to be scared that you could be infected with a disease and you get into a car accident because you were rushing to the hospital thinking you’re going to die soon? All because eHow noticed how certain diseases were being heavily searched for and decided instead of publishing information from a real doctor, they would hire somebody in the Philippines at $2 an hour to create an article created for getting on page 1 of search results on Google. If they were a doctor, I’d say, ok, the article might have real information, but usually it’s pieced together from other information which may or may not be correct that was gathered from the internet. That’s their only reason for being in business. Not to actually give people a place to publish something, but so that no matter what is published, right or wrong, it ends up giving them one more page to grab traffic and ad revenue.

  • http://rakseo.co.il Orpee

    Here in Israel the Panda update did a little mess with the SERP, sure hope it will eventually clear out.

  • http://www.modeltrainhobbyist.com Lionel Bachmann @ Model Trains

    I remember reading in the newspaper earlier this year about Google releasing their content farm update. In the article they had an example about someone who was searching for specific information about a medical procedure, and a low quality eHow article was the #1 ranked result. This was what Google was trying to prevent. Perhaps if eHow didn’t start cleaning up their site, the hit to them would have been bigger.

  • http://www.googlepandaupdates.com Steve

    It has been a huge matter of controversy over which sites were affected by the update. It is positive to see sites take actions to recover but many people still feel that their sites have been unfairly penalised by the panda update.

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