Google Panda Update Benefits Google Properties

    April 13, 2011
    Chris Crum

We’re still looking at the latest data from SearchMetrics, which looks at the top victims and winners of Google’s UK roll-out of the Panda update. There are a lot of interesting findings.

We reported earlier about how eHow has reportedly taken a big hit. It appears that some of Google’s own properties have benefited in search visibility because of the changes.

According to the data:

– gained 18.93% in visibility.
– gained 6.14% in visibility.
– gained 3.99% visibility.
– (Blogger) gained gained 22.8% visibility.
– gained 33.92% in visibility.

With that, it’s only fair to point out that some of Google’s competitors have are also on the top gainers list:

– increased 9.47%
– increased 15.19%
– increased 9.14%
– increasd 17.80
– increased 18.62
– increased 8.13%
– increased 6.45%
– increased 18.85%
– increased 12.39%
– increased 43.86%
– increased 7.81%
– increased 19.44%
– increased 29.46%
– increased 6.62%

Again, keep in mind that this is based on UK search data, but I’m betting there are some parallels around the globe, particularly for the non-UK domains.

SearchMetrics provides their entire winners and losers lists for download here.


Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.