Google Panda Update Benefits Google Properties

Chris CrumSearch

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We're still looking at the latest data from SearchMetrics, which looks at the top victims and winners of Google's UK roll-out of the Panda update. There are a lot of interesting findings.

We reported earlier about how eHow has reportedly taken a big hit. It appears that some of Google's own properties have benefited in search visibility because of the changes.

According to the data:

- youtube.com gained 18.93% in visibility.
- google.com gained 6.14% in visibility.
- google.co.uk gained 3.99% visibility.
- blogspot.com (Blogger) gained gained 22.8% visibility.
- android.com gained 33.92% in visibility.

With that, it's only fair to point out that some of Google's competitors have are also on the top gainers list:

- yahoo.com increased 9.47%
- apple.com increased 15.19%
- facebook.com increased 9.14%
- dailymotion.com increasd 17.80
- wordpress.com increased 18.62
- msn.com increased 8.13%
- metacafe.com increased 6.45%
- vimeo.com increased 18.85%
- flickr.com increased 12.39%
- typepad.com increased 43.86%
- tripadvisor.co.uk increased 7.81%
- mozilla.org increased 19.44%
- windowslive.co.uk increased 29.46%
- live.com increased 6.62%

Again, keep in mind that this is based on UK search data, but I'm betting there are some parallels around the globe, particularly for the non-UK domains.

SearchMetrics provides their entire winners and losers lists for download here.

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.