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Google Panda 2.2 Goes Live

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Google Panda 2.2 Goes Live
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Update: A Google spokesperson tells WebProNews, “We’re continuing to iterate on our Panda algorithm as part of our commitment to returning high-quality sites to Google users. This most recent update is one of the roughly 500 changes we make to our ranking algorithms each year.”

A couple weeks ago, Google’s Matt Cutts talked about a new iteration of Google’s Panda update, which he said was already approved and would be hitting soon. The update has been commonly referred to throughout the search industry as “Panda 2.2″.

This version is expected to more heavily address the issue of scraped content, an issue that continues to plague the web and Google’s search results (the scraped content often ranks higher than the original) even post-Panda. Cutts is quoted as saying in a liveblog of an SMX Advanced session, “A guy on my team [is] working on that issue. A change has been approved that should help with that issue. We’re continuing to iterate on Panda. The algorithm change originated in search quality, not the web spam team.”

Google has not made any announcements or references indicating that the update has gone live yet, but webmasters are thinking it might have been released. Barry Schwartz at Search Engine Roundtable points to a WebmasterWorld thread, where there is a mix of webmasters claiming they have suffered from the alleged update and some that have recovered. One said, “I’ve recovered as of 36 hours ago. Day1 of recovery, traffic doubled, adsense tripled Day2 of recovered, 4 hours in, traffic has doubled again, back to my best levels of 18 months ago.”

Cutts said he didn’t know when Panda would be launched internationally (in other languages), and that Google has made no manual exceptions with the update, meaning all sites have been affected solely by algorithmic tweaks – none by hand. ”

It’s important to note that Google makes algorithmic adjustments every day, and sometimes even more than once a day. Obviously not all updates get the attention the Panda update has received, but you never know when some adjustment can impact your site’s rankings for better or for worse.

Cutts recently said, “If we think you’re relatively high quality, Panda will have a smaller impact. If you’re expert enough and no one else has the good content, even if you’ve been hit by Panda that page can still rank.”

You can still rank. Obviously you want to strive for quality, but this just shows that even if you lose a great deal of Google love at any point in time, you still have hope of getting back into its good graces if the quality is there. As Dani Horowtiz of DaniWeb discussed in a recent interview with WebProNews, there are a lot of adjustments you can make to your website (not all of which are directly content related) that can help you regain search referrals. Google has over 200 signals, and even if you have a lot of trouble gaining ground on one of them, there are a lot more areas where you may be able to improve.

Google Panda 2.2 Goes Live
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  • http://pustakasekolah.com/ Pustakers

    thanks for the info, hopefully my blog is fine.. :-)

  • http://emarketinghonestreviews.com Hussein Said

    Off page SEO is the key for any update from Google algoritms, more do follow anchor text targeted backlinks for the optimized keyword on our page (which we need it to rank for a specific keyword) coming form more articles, blogs, etc form the internet with 90% density for that optimized keyword and 10% for other related keywords variations for that main keyword from relatively higher page rank pages (articles, blogs, etc) with add a boost for SERPs, that does not mean that we will not give any attention to the on page SEO, you can code your site using micro data as per this link http://schema.org/docs/gs.html , there is good examples for the code we can put in our page so Google web crawlers can come and check our html code and be the most relevant page for what the user is searching on that search engine.

  • http://www.modeltrainhobbyist.com/bachmann.html O. Bachmann

    Well, if it wasn’t Panda 2.2, it was something. Our traffic has taken a hit, not a major one, but enough to raise a flag. We’re still doing research as to which keyword rankings were affected, and also play the waiting game for a week to see if things recover after the dust settles. But in the meantime, we’re still raising the quality of our site, as Google seems to be gun-ho about quality. Hopefully with subsequent updates we’ll see a traffic boost.

  • http://www.fakhrulalam.com Fakhrul Alam

    I believe Panda 2.2 is live because it has already hit my site badly, the first panda effected my site very badly and got little bit recovered and it again gave the second Panda 2.2 on June 17 2011, from 700 visitors to 200 visit in overnight.. when I searched around why didn’t it happen, went straight away to Google, Google have recently launched called instant page and I thought this might be the issue, but I was wrong.. and I know that Google were doing beta on panda test, finally they have launched on 17 June 2011 and hit my site badly..

    What I didn’t like is, my website is full of unique and quality content, never copied from any where and I am still confused why Panda 2.2 is effected me…

    Watch out guys, I believe Panda 2.2 is live and looking for bad quality websites..

    Thanks
    Fakhrul Alam

  • Simon

    Google saying it uses 200 signals to rank web pages is big lie, we can only see one signal being used “greed”.

    Google search results are totally messed up, google seems to be falling into the same trap every stock exchange listed company faces. In the quest to increase profits quarter to quarter the corporate executives siting in cosy cubicles forgets about other stake holders. In google’s case, millions of small business website owners who have created the webpages that google happily indexes and shows in it’s search results.

    Any search engine that don’t show loyalty to millions of small business website owners and help them prosper is DOOMED….

  • http://www.lipoguide.com/ Lipo

    As per Google panda, Google wants only quality and relevant content. it effect on many sites like on their sites ranking etc. At first it appears that it is hard to understand Google panda algorithm. But i could understand very well.

  • http://www.expertreviews.com Areeb

    Looking at the Webmaster World post gives me hope that some of my sites will come back.

  • http://www.top-one.co.uk Kate

    However,I’m still waiting for good results and improvements.

  • David

    Now I see 10-15% improvement in traffic. Got hit 40% on Panda 2.0, so still a long way to a full recovery.
    I am confident that my site will get back.

    Hoping Google guys learn their mistakes downgrading quality sites like mine.

  • http://www.simplyclicks.com Simply Clicks

    There are normal fluctuations on any given website on any given day. Even optimised ones. We monitor 50+ websites and some go up, some stay the same and some go down. Its difficult to blame these fluctuations on an update until you have substantial amounts of data.

    • http://www.machinetooldirect.co.uk Paul Jones

      We got hit badly by this, 50% traffic reduction over on the 15th June, it was definately implented early last week in the UK. Our website is very unique, updated hourly with news and reviews. We even qualify and daily have our content published in google news..so how can they justify such a change, take it in one hand by using our news but chop my revenue stream off on the other by halfing my traffic. This is bad news, I have noticed a slight lift again today but still well off the pace

  • http://extremeseophilippines.com/ Jomer Gregorio

    I noticed a slight drop on one of my high traffic site this month. Hopefully the things that I set up before this update will protect my sites.

  • Anne

    Hello!

    Concerning the new Panda Update 2.2, when I search for a specific LG TV model (let’s say, LG 47LD450), the search engine only displays results from vendors such as Amazon, BestBuy and eBay. Why was the entire LG site obliterated from the first 3 pages of the search results? I understand that the Panda Update is to serve the users better by improving scraper detection. Yet, I’m not sure why the the search engine would not display the LG website when I search for a LG TV. How does this represent an improvement? Before the update, the LG TV site was presented.

    I would appreciate any help/advice you can give me.

    Thank you very much!

    -Anne

  • http://www.thedirecttree.com John

    Google updates… here we go again!
    After so many years in business i no longer get worried about google updates… this one might hurt you but the next one will help you.
    For anyone who does seo, the most important is that you have quality content and you tell people about it via social networking and advertising tools. We have to remember that google is no longer a “search engine” but popularity engine. The more visitors you have the more popular and trusted you are in eyes of google. Slight catch 22 for new websites.

  • http://www.shopthegiftbasketstore.com Suzanne

    Our site Shop The Gift Basket Store took a hit. It’s very frustrating because we always change up the first paragraph description of our products so as to avoid duplicate content. Our SEO team did do a major boo-boo on one issue, which was quickly discovered and we rectified it. Meanwhile, we are still waiting to get back into Google’s good graces. What we don’t feel fair is that we list the contents of our gift baskets, which sometimes can be mis-diagnosed as duplicate content, but it’s not. Wouldn’t you want to know as much information as you could about what you were buying? Our biggest competitors have word for word product descriptions from the manufacturer/vendor and they are still doing extremely well. I wish someone would take a look at their enormous links because we find that very questionable.

  • http://www.realtvreviews.net/xvt373sv/ Paul

    This is frustrating. My site has disappeared from the front page and there is a site on the front page of Google (for the same keyword) that is obviously made from a word spinning program. It’s content has poor grammar and it has ad’s everywhere.

    I don’t get it! How is panda 2.2 helping quality websites?

  • http://read2learn.net Kent

    Im glad google made changes because the search engine was starting to become filled with junk. You agree?

  • Ade

    I found here all about the changes that Google Panda 2.2 brings. It’s quite huge http://freedesignsource.com/google-panda-2-2-changes-everything-about-seo/

  • http://www.askiyogi.com/ jordanstella

    Not happy with all the update from google in this panda update because some good sites also penalized from this. Google still doesn’t find the algoritham & tool to find that which is original and which is duplicate content.