At Google I/O, Google announced today that it has rebuilt its AdMob mobile ad network technology. It incorporates tech from other Google platforms like AdSense, and adds some additional features.
The new AdMob includes smarter app promotion features. "Conversion Optimizer helps many AdWords advertisers increase conversions while decreasing cost per acquisition," explains AdMob product manager Vishay Nihalani. "We’re now bringing Conversion Optimizer to app developers using AdMob to promote their apps, so they can get the best possible number of installs for their budget. Choose a target cost per acquisition for each download, and Conversion Optimizer will show ads when they are most likely to lead to an install."
"Ensuring that your app is showing quality, relevant ads is important for app developers," says Nihalani. "Now, developers will have more control over which ads appear in their apps, by blocking sensitive categories, so they can increase relevancy and protect their brand."
Additionally, AdMob Mediation has a new simplified setup, and there's new local currency payments.
Finally, there's a new reporting interface that lets developers slice data in a variety of ways, and has multi-dimensional reports, which can be broken down over time by app, ad unit, platform, country, bid type, etc.
The new AdMob is rolling out to developers starting today. It will be available to all developers globally within the coming months.