Facebook Promoted Posts Feature Starting to Show Up for Some Pages

    May 26, 2012
    Drew Bowling
    Comments are off for this post.

According to a couple of sources out there in the internet, Facebook has started to roll out the Promoted Post feature for Page administrators. Whenever the feature arrives for you and yours, you’ll notice a new “Promote” option next to the box where you type your status update; as of now, from what others have been reporting, the option will sit to the left of the drop-down menu of lists of audiences you want to share your post with, which is next to the blue “Post” button.

The polished up debut of Promoted Posts appears to build upon something Facebook tested out as far back as March 2010. Essentially, the purpose of paying to promote your update is to reach a larger audience. Upon clicking the “Promote” button, you’ll be presented with a menu of pricing options. The prices to promote a post are staggered based on how much of a reach you want for your post. If you’re aiming for the fences, for example, you can pay $20 to reach about a wide audience of Facebookers who have liked your Page. Alternately, if you want to aim more conservatively, you can select a less expensive value, such as $5, the cheapest (that I’ve seen), to only reach about a more concentrated selection your total fanbase.

WebProNews’ Facebook page hasn’t yet been granted the Promote function just yet, but the example below was captured by MarketingLand, who apparently have the feature now.

Image courtesy of MarketingLand

They’ve got a few other examples of what the new feature looks like on their post about it, if you’re so inclined to investigate the visual evidence further.

More, Facebook appears to be testing out different pricing structures. Another example spotted over at Business Insider lists the dollar increments as $15, $20, $30, $50, and $75. If I had to guess at this point, I’d say that the different pricing structures – notice BI’s gets a lot more expensive than MarketingLand’s – the different pricing scales are relative to the amount of Facebook fans your Page has. However, if that is the case, it almost seems like Facebook would then be penalizing Pages that have a ton of fans if it’s going to cost those administrators more money to promote a post than it would if they had, say, a fourth of the fans. Guess we’ll wait and see once this feature is fully available.

This Promoted Post feature doesn’t sound all too dissimilar to something Facebook was testing in New Zealand recently by giving the average Facebook user – not to be confused with the Page users that are for brands, companies, celebrities, etc. – an option to promote their posts. The pay option to promote your post to all of your friends ran about a $1.50 but there weren’t any reports that there were multiple pricing tiers.

Finally, there’ve been some reports throughout the day today that businesses have been having trouble posting updates to their Facebook Pages, so there could be a possible connection to Facebook’s decision to start rolling out the Promoted Posts option to pages and this temporary impairment of Page administrators’ ability to post links. As of writing this, we’re still not able to post links through our WPN page.

Anybody else out there getting their hands on the Promoted Post feature early? Let us know what you think, if you’d ever use it, why you’d use it, all that good stuff in the comments below.

  • http://www.goodolddayscountryshop.com John

    I got this new feature as well however I can’t seem to find anything about how this works. Also, how will I know that my post actually gets to those 1100 fans like they say it will?

  • Nat

    The promote button is on some of my pages and not on others.. which is a bit of a bummer!! I would like to have this button on all of my pages.

    I haven’t tested it yet – but I think I will use it! I think its a great idea.
    Would the number of people reached and percentage (just underneath your post) be an indication on how many fans your post reaches?

  • RoddyB

    Has anyone seen what a promoted post looks like in a news feed? If so, could you shoot me a screen shot at roddybullock (at) hotmail.com?

    • http://www.webpronews.com/author/drew-bowling Drew Bowling

      I haven’t seen it anywhere, but then again I don’t really “like” many brand Pages, either. If I had to guess, I imagine it’ll look remarkably similar to the promoted tweets you see on Twitter.

      • http://followmesticker.com FollowMeSticker.com

        We would like to know/see this too.

  • http://www.clickwhisperer.com The Click Whisperer

    I don’t understand, a Page’s Fans won’t see posts from the Page at all unless the Page administrator ponies up based on the audience they intend to reach? Doesn’t that sort of turn Facebook entirely upside down? First you have to get them to be fans through advertising, then you’ve got to pay to advertise to them again in order to reach them at all? Isn’t the point of becoming a fan the reward of being able to listen – to stay up to date and engage?
    I hope I’m understanding all this incorrectly, because if I’m not I don’t see this being a smart move for Facebook. I hope this has been tested.

    • Debbie

      That’s what I was wondering. I admin almost 90 pages which are all political. Our state is trying to recall our governor and each county has its own page. We don’t want to and can not afford to advertise our posts.

      • http://www.clickwhisperer.com The Click Whisperer

        Your situation sounds like mine. I admin a difficult-to-manage number of pages too, geographically based as well. As you know this means some pages get exposed to a large number of people, some get exposed to a very small audience. This “pay-to-promote” model for getting posts exposed may automatically drive a post to be a Top Story, but what happens if the Facebook User chooses to sort their Wall feed by the Most Recent Posts? Will the Promoted Story somehow appear out of order in the User’s Wall feed?

        • http://www.clickwhisperer.com The Click Whisperer

          And don’t you think this would drive admins to invest less in promoting to small markets? Unless it’s made easier or more predictable then it’s just easier to deal with large markets exclusively.

        • amanda

          That’s not a problem I have to reset my preferances to most recen every few days its agrivating. FB is dumb like that.

      • amanda

        I’m probably on several of those pages. TGFSW!

  • RaymondofCanada

    I was hoping this Promotion idea would go away. It’s like the airlines flyer points. They’ve told us we can fly by using our points, but now they are asking for more points to fly at a certain time (which happens to be when you want to fly). Just when you thought you were reaching your audience (Friends of the page), now you find out you’re not and and has to paying a graduated amount to reach more Friends. This sucks!

  • Branwen

    Promoted posts don’t appear differently than a regular one so far as I can see. I just made one out of curiosity for my business page, The Natural Path.

    • http://www.webpronews.com/author/drew-bowling Drew Bowling

      Which post of yours is the sponsored post? Facebook alleges that they’ll say “sponsored” on the post, but I don’t see it on any of yours. Can you see such a detail?