Facebook Gives Pages New Video Visibility And Management Tools

Chris CrumSocial Media

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Facebook announced a couple of updates aimed at giving Pages more control over how their videos are organized and shared. These include improved upload tools and a new Video Library feature.

"Page owners now have access to enhanced control and customization features when uploading videos, like the ability to set an expiration date or to add a custom thumbnail for a video," a spokesperson for the company tells WebProNews in an email. "We’re also introducing a suite of new distribution options, like secret videos and the ability to prohibit embeds on third-party sites."

Secret videos enable Page owners to upload videos that are only accessible via a direct URL, keeping them from being searchable or otherwise found on Facebook. This brings Facebook's video product more in line with YouTube's offering.

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Page owners can also restrict the audience of a video by age and gender. They could already do so by location and language. They can set an expiration data for a video and retain its insights even after it has been removed. They can also publish videos directly to the Videos tab on their Page without distributing it to the News Feed or Timeline.

There are some new customization options as well, including the ability to add custom thumbnails by using your own image or a suggested thumbnail and the ability to label videos based on interest categories.

"The new Video Library enables Page owners to easily organize and update their videos. Changes can be made on a per-video basis, or in bulk," the spokesperson says.

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The Library feature lets you edit a video's metadata (including subtitles and thumbnails) after upload, manage distribution options, search and filter videos by title, description, etc., and view and manage secret videos.

All of this will become available to all Pages over the coming weeks.

Facebook also announced a new Video Ad Creative spotlight aimed at helping you learn how to create better Facebook video ads.

Images via Facebook

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.