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European Commission Clears Joint Venture To Fight Google

Four online marketing agencies partnering In Germany

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For some time now, a sort of "Google vs. Everybody" situation has been developing in Germany.  The bad news for the search giant is that, as four online marketing agencies have prepared to team up, the situation’s continuing to take shape, and the European Commission is fine with it.

G + J Electronic Media Service, IP Deutschland, SevenOne Media, and Tomorrow Focus Portal intend to work together in the realm of online display advertising.  A statement issued today explained that they will "develop and sell a new product to allow advertisers to reach better defined target groups of Internet users whose profiles would be created based on anonymous data collected throughout a large network of participating websites."

Individually, these organizations all appear to be rather important and at least fairly successful.  Together, they should represent quite a force.

So here’s the extra-noteworthy part: the statement later added, "The Commission concluded that the proposed concentration was unlikely to raise competition concerns given the parties’ low market shares in online advertising and the presence of strong competitors like Google."

We’ll try to keep an eye on how this joint project proceeds.  Meanwhile, a big hat tip goes to Robert Andrews.

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European Commission Clears Joint Venture To Fight Google
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  • http://www.fixpcfreeze.com Speedup Your PC

    Initially it was Microsoft, Now Google. It looks like people are jealous of Giant companies. When you lose in competition, turn towards the law to point out flaw or is there a real reason for the wars online? I wish the cause of the war is for the users benefit and not just the fighting participants. Else they lose anyway.

  • Alex

    Well, it will be difficult to them to compete with Google. They can join their efforts, but they may short of fundings. To compete with Google, one has should good financial resources and smart people.

  • http://www.goodsamdental.org Dental Tourism

    The truth is, I can’t see that anything they could do will make an effect. Google is king because everyone knows that it is the best search engine. Discussion closed.