Etsy Sellers Had Their Biggest Day Ever on Cyber MondayBy: Josh Wolford - November 27, 2012
By all reports, Black Friday and Cyber Monday produced record sales figures in the ecommerce world. Companies like Amazon are already touting a blockbuster weekend, as they claim the best few days of Kindle sales in the history of the family of devices.
Now, it’s quirky online retailer Etsy who’s reporting some impressive Black Friday/Cyber Monday numbers.
“The 2012 holiday season is shaping up to be a huge success for Etsy sellers, affirming that shoppers around the world are hungry for alternatives. Two weeks ago, well before the peak season started, the Etsy community broke its all-time daily record for sales, exceeding the heights we saw last holiday season. On Cyber Monday, the community blew the doors off that high with record-breaking sales, capping an all around chart-busting weekend. More sellers made sales on Etsy on Monday than on any other day in history.”
So if you’re an Etsy seller, it’s likely that yesterday’s online shopping blitz was a very productive day for you.
When you looks at the entire post-Thanksgiving shopping weekend, Etsy says that sales increase 80% year-over-year. The spirit of online buying also invaded more people than ever, as Etsy reports a 90% increase in first-time buyers. 25% of all sales made came from buyers and sellers of different countries.
All of this interest led to 22 million uniques and over 250,000,000 pageviews.
“When you buy a gift from a seller on Etsy, you’re directly supporting people in local communities all over the world while giving something uniquely special and meaningful to someone you care about. At Etsy, you can find the gifts that get them this holiday season, while helping others make a living – and a life – by following their passions,” said Etsy’s Chad Dickerson.
It’s clear that Etsy benefitted from an all-around increase in online shopping this past weekend. comScore reported that ecommerce spending surpassed $1 billion for the first time ever on Black Friday. That’s up 26% from last year. How much online shopping have you done in the past four days?