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Does Windows Have One Foot In The Grave?

Does Windows’ dropping web market share mean that Windows is dying?

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Does Windows Have One Foot In The Grave?
[ Technology]

Fifteen years ago Microsoft’s Windows operating system reigned supreme in the computer world. Windows enjoyed near ubiquity in both the business and consumer computing markets. Challengers to Microsoft’s hegemony were few and paltry. Apple, Microsoft’s perennial rival, was in dire straits. Steve Jobs had only just returned to the company, which was had a long, hard road ahead on its return to profitability. In fact, it was largely through Microsoft’s aid that Apple survived, thanks to the release of Microsoft Office for Mac and Microsoft’s purchase of $150 million in non-voting Apple stock.

Thanks to Windows, Microsoft’s supremacy in the computing industry was virtually unassailable, and remained so for many years. Now, however, though Microsoft itself remains strong, there are indications that the Windows platform may be in decline. First, we have the fact that Windows revenue dropped 6% in the last quarter to $4.74 billion. During the same quarter Microsoft as a whole saw a revenue increase of 5% (to $20.89 billion). The Entertainment & Devices Division, responsible for the Xbox 360, grew 15% to $4.24 billion, and the Online Services Division (responsible for Bing) grew 10% to generate $784 million. So, in a quarter when Microsoft as a whole, and virtually every division within Microsoft, saw significant revenue growth, Windows declined.

Could Windows really be on the way out? Is Microsoft shifting its focus to other platforms at the expense of Windows? Have you noticed a decline in Windows use in your business? Let us know in the comments.

Meanwhile, Apple has seen enormous growth during the same time that Windows has declined. While Windows declined 5% in the last quarter, the revenue generated by OS X grew 5% during the same quarter, and grew an amazing 22% over the previous year. What’s more, Apple’s company-wide revenue in the last quarter was more than double that of Microsoft during the same period. While Microsoft generated $20.89 billion in revenue, Apple generated a staggering $46.33 billion.

That’s not all, though. A recent study by Chikita has found that the Windows operating system’s web browsing market share has dropped by nearly 7% in the last six months. In August of 2011 Microsoft’s web browsing market share was 78.3%. As of February it has dropped to 71.4%.

Windows Web Market Share

Check out Chitika’s study here.

Yet, the news for Windows may not be all bad. Windows 8 was unveiled in June of 2011. As more information has become available, impressions of the new operating system have been generally positive. In addition to a new logo, Windows 8 will be getting Microsoft’s slick new Metro user interface. The paned interface was designed to unify the user experience across Microsoft’s products – smartphone, tablet, Xbox 360, and PC. Xbox 360 users got a taste of what Metro will look like when the Xbox Live dashboard got an update in December. It’s entirely possible that a good showing from Windows 8 would reverse the apparent downward slide that Windows is suffering right now.

If you’ve switched away from Windows – either at home or in your business – could Windows 8 persuade you to switch back? What would it take? If you’ve switched, what have you switched to? Let us know in the comments.

There may be more good news for Windows, of a sort. While Windows revenue is down, that may not be the only explanation for the decrease in web market. Another recent study by Chitika showed that Apple’s Mac OS X also lost web market share during the same period. What makes the study interesting is that it lost that market share not to another computer, but to Apple’s own iOS mobile platform. From August to February OS X and iOS almost perfectly mirrored each others’ changes in web market share, with iOS finishing just slightly higher than OS X.

iOS, OS X Web Market Share

Check out the second study here.

There is other evidence that the rise of mobile devices may be behind the decline of Windows. Recall from above that Apple made over twice as much in revenue as Microsoft in the last quarter. What is most remarkable is the role of Apple’s iPhone in that figure. Well over half of Apple’s $46.33 billion in revenue came from the iPhone. All by itself, the iPhone generated $24.4 billion in revenue, beating all the rest of Apple’s business combined by $2.47 billion, and beating all of Microsoft by over $3 billion. At the same time, it also came to light recently that Apple sold more iOS devices in the past year than Macs in the past 28 years.

Apple’s iOS platform is not the only mobile culprit. Google’s Android OS currently holds half of the global smartphone market, and recently overtook iOS to become the most popular smartphone platform in the UK. At the same time, Google appears to be eyeing a jump to the desktop/laptop market for its Android operating system and a possible convergence of the Android and Chrome operating systems. Making Google a potentially significant competitor for both Windows and Apple.

Yet Windows may not be on the way out quite yet, at least not in the way it might seem. While Windows revenue is down, and its web market share is down, it may be that the primary culprit is mobile devices. For many smartphone and tablet users, their mobile devices have nearly replaced their computers as their primary means of surfing the internet. So while Windows may be in a bit of a rut, it may not be as bad as things look at first glance.

What do you think? Is Windows slowly on its way out? Have you switched away from Windows? How do you spend most of your time on the web? Do you surf from your computer browser, or from your smartphone or tablet? Let us know what you think in the comments.

Does Windows Have One Foot In The Grave?
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  • //n/a...lol radford

    I learned cyberstuff on Windows (self-taught, as there was no one around at the time); I also learned how to yell & curse at the screen!
    Then, for Xma$ a couple of years ago, my kids gave me a reconditioned eMac. No instructions, no nothing. But I had NO TROUBLE in self-teaching my way into OSX.
    An Apple a day keeps Windows away !!! lol

  • Ojoj

    What about two feet deep in already? Having tested Win8 myself I’m not at all satisfied with the new features and or looks. When it comes to DTP Mac’s OS wins by more than a horses lenght! Are we still condemned to continue using both? Dunno!

  • http://www.whitneyspears.com Whitney Spears

    Most people I know prefer to use Windows and others can’t afford to buy Apple products. Not every computer program is compatbile with Apple which is a real bummer.

  • uldics

    Have switched some 5 years ago from Windows XP to GNU/Linux. Debian at start, now on Ubuntu. I do not believe that Microsoft is strong enough to get me back to Windows. At least I do not see it in next 5 years. Bling is not interesting to me. Functionality is. And I mean keeping old functionality and getting new alongside, not just forgetting and disregarding the old but good things, like MS tends to do. That is what I get on Linux – everything works for me. And nothing gets slower with years or breaks down or something.
    In my opinion, Windows 8 will just be a minor iteration on Windows 7. Nothing new. Maybe just a little new bling.

  • JAnne

    I have no desire to purchase Apple for day to day computing. Zero. I’m an e-learning developer and you just can run everything you need to get the job done on Apple devices. Not to mention they are ridiculously overpriced. But I do love my iPhone and iPads. Too bad they have no Flash though. BIG disadvantage for anyone in my business because Flash is still the way to go in e-learning, regardless of what all the new HTML 5 software developers tell you. It won’t be replacing Flash anytime soon and I just have no desire to make a square peg fit in a round hole.

  • http://www.webdesignjustforyou.com Eileen Forte

    I have a blackberry phone and an android tablet, but I do most of my surfing on my desktop. It’s easier to read, faster, and more comfortable to browse and search quickly.

  • Don Young

    I feel that Windows is past its peak and will decline – blame it on iOS or Android, but the reality is that Microsoft is no longer a leader in PC advancement. They gave up the leadership, now being fought over by Google and Apple. Will Apple continue to bring out products to capture the interest of the users? Or will Google built a whole new hierarchy with Android and Chrome to capture leadership? I have lots of questions, but no answers so we will all find out as time progresses.

  • SA

    Does Windows have one foot in the grave?

    Yes.

    Now, how can we make that two feet?

  • http://www.ArmorGlass.com Michael Fjetland

    I’ve noticed that even with a duo core Intel processor running Windows 7 that the computer runs SLOW as hell, and I see that damn circle thing causing me to wait, wait, wait, like the refugees in Casablanca. It’s CRAP!

    A friend of mine works for NASA. He has a quad-core processor, and that same damn circle even pops up on his computer. It tells me this is crapware that needs to be buried. My next computer will have solid state drive in an effort not to waste hours of my time WAITING for Microcrap software to do the most basic thing….

    P.S. Nasty letter to follow! LOL

  • http://www.herrickconstruction.net Gregory

    I have been using Windows OS from the beginning. I have never had a problem. I research before upgrading. I receive information that are critical to my applications and OS. The number one platform used when visiting my website is Windows. Corruption of a computer comes from the user. Every time I clean a computer I find that the user downloaded the corruption.

  • Ted

    windows will not die anymore than an IBM operating system will die. IBM, Windows, Apple IOS, MAC and the Unix variants will be around for a long time to come. Business depends on them. The iPhone is the wild card and in a few years as tablets become “phone capable”, wild cards will abound.

  • Stan Kossen

    I was a Windows man through the XP version, and then I switched to Apple. All my Macs have been partitioned to include the latest version of Windows, merely out of curiosity, but the Mac OS is amazingly superior, in my view. Maintenance with a Mac is far less demanding than with a virus-attracting, often-crashing PC with Windows.

    I will say that Win 7 has been a big improvement over past Windows versions. I tried to install the new preview version of Win 8 on my Mac, but after five hours I got a rejection notices from the Windows installer.

    I must admit that I joined the fanboy club, having owned an iMac, a MacPro, and iPad, an iPod Touch, and an Apple TV black box. This year my addiction will lead to acquiring an Air and an iPhone 5. Apple products are a lot like chocolate; they become addicting! Stan Kossen

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