Dish Network Moves May Prove Beneficial for Google TV
Dish Network is making moves that may benefit Google. Dish Network was of course among the list of launch partners for Google TV, revealed at Google I/O a couple weeks ago. Dish Network will offer Google TV integration through its HD DVR boxes.
Now AdAge reports that Dish Network is launching a major campaign to promote a new "Free HD for Life" service – a move the publication deems an effort to keep building an edge over rival DirecTV. Why this is significant to Google: if Dish Network accomplishes this goal, and grows its customer base, it will also contribute greatly to the Google TV user base by default, once it arrives this fall.
HD for free while other services charge for it could be quite attractive to customers. Last week, Dish Network also announced plans to launch local broadcast channels in 29 new markets, making it the first and only pay-TV provider to offer local channels to consumers in every market nationwide, according to the company.
Nationwide. Steve Jobs this week in a discussion about the television industry commented on cable services not being available across the country being one of the biggest barriers to a successful Internet-television marriage. This was the same conversation in which he suggested that Google TV will fail. Dish Network isn’t cable, but it is a launch partner of Google TV.
Jobs said that people won’t buy set-top boxes. Assuming he is correct about that, while it would be bad news for Logitech (another launch partner for Google TV), it will have little impact on the growth of Dish Network, and that may be the most important part of the equation for the initial success of Google TV. It will be interesting to see what happens. Then you’ve got to consider that Google TV will likely be launched across more devices after the initial lauch (much like Netflix streaming, for example).