Country Specific Blog URLs

    January 31, 2012

Recently Google has found an awesome way to defend blogs against local law. Say you’re in the UK reading a blog, normally the URL would read (blogname), but now with this new trick the URL can read (blogname) Pretty cool, right? According to Google, when a ccTLD appears, it corresponds to the current country location of the reader.

An unofficial source had this to explain:

“Migrating to localized domains will allow us to continue promoting free expression and responsible publishing while providing greater flexibility in complying with valid removal requests pursuant to local law. By utilizing ccTLDs, content removals can be managed on a per country basis, which will limit their impact to the smallest number of readers. Content removed due to a specific country’s law will only be removed from the relevant ccTLD.” That means [blogname] will continue to exist, but it’s not clear if the users from that specific country will still be able to access it. Blogger will start to use country-specific domains, just like many other Google services. If you’re in Australia and visit, you’ll be redirected to, but you can opt-out by clicking “Go to” or visiting The same option is available for Blogger: “Blog readers may request a specific country version of the blogspot content by entering a specially formatted NCR URL. NCR stands for ‘No Country Redirect’ and will always display [blogname] in English, whether you’re in India, Brazil, Honduras, Germany, or anywhere. For example: http://[blogname] – always goes to the U.S. English blog.”