Chrome To Get Even More Search-Friendly

    December 12, 2012
    Chris Crum
    Comments are off for this post.

One of the best parts about Chrome has always been the omnibox, and the ease with which searching the web is compared to browsers that came before it (though some have caught up in this regard now). Google has made additional search-related improvements to Chrome over the years – most notably the addition of Google Instant. But more search-friendliness is on the way.

Google announced today that it is going to begin testing variations of Chrome’s New Tab Page in which the user’s default search provider will be able to add a search box or “otherwise customize” the page.

“While you can search straight from the omnibox in Chrome, we’ve found that many people still navigate to their search engine’s home page to initiate a search instead,” says software engineer David Holloway on the Chromium blog. “The goal is to save people time by helping them search and navigate the web faster.”

“We’ll also allow search engines to display the user’s search terms right in the omnibox, which avoids the need for a second search box on the results page,” adds Holloway. “This new capability, along with other ways to improve search suggestions, are exposed in a new Embedded Search API, an extension of the existing SearchBox API. Search engines can implement any part of the specification if they’d like their users to experience a customized variation of the NTP experience.”

A small set of users on the Dev channel on Windows and Chrome OS how have Google selected as their default search provider will start seeing test variations starting today. Halloway says Mac will be coming soon.

  • elfsn

    “we’ve found that many people still navigate to their search engine’s home page to initiate a search instead”
    Yep, I’m one of them. Don’t like search the keywords on address bar directly.I like search it on search bar or search page like google.com. I mainly use chrome.firefox and Avant three browsers. Both firefox and Avant can change the default search engine easily. Now chrome is catching up. Glad to know this information.

  • http://idaconcpts.com Damian

    It is not a surprise that Google feels like they need to provide people options beyond the Omnibox for its Chrome users. Dating back to 2009 http://chrome.blogspot.com/2009/06/get-to-know-omnibox.html Google has reported low usage statistics of the search capabilities of the Omnibox, the combined search and address bar. Datamining like this, keeps Google at top of its game. What other updates do you expect Google to implement in Chrome?