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Google Analytics Adds Audience Features For Apps

Google announced that its Audience Demographics and Interests Reporting and Remarketing features are now available for apps in Google Analytics. The Audience Demographics and Interests Reporting feature will enable developers to see how different user segments engage and monetize. “And it’s more than just data,” the company says in a blog post. “Analysts and developers can blend audience demographic and …

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Facebook Upgrades Analytics For App Developers

Facebook announced the launch of some new analytics features for app developers aimed at improving performance measurement and better tracking user retention. For one, they’ve added “label cohorts,” which let you categorize groups of people who use your app, and measure revenue, time spent on app, etc. As the company notes, you can use these for A/B testing purposes. “With …

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Google Calls On Developers To Get Behind Android One

Google announced the launch of Android One, this week. It’s a series of more affordable Android devices aimed at getting smartphones in the hands of more people, starting in India. The company is now calling on developers to ensure support from their apps. Android developer advocate Rich Hyndman gives some examples of how to do so: If your app has …

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Facebook Announces Trio Of Developer Updates

Facebook announced a few updates to make it easier for developers to find the products they need based on industry, see updates about developer services and APIs, and make Parse apps remotely configurable. For starters, there’s a new industry-focused section on the Facebook Developers site. Facebook’s Eric Osgood writes, “We noticed that app developers in the same industry have similar …

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Google Updates Webmaster Tools API

Google announced that it has updated the Webmaster Tools API to make it more consistent with other Google APIs. Those who already use other Google APIs, the company says, should find this one easy to implement. According to Google, the updated API makes it easier to authenticate for apps or web services, and provides access to some of the main …

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Twitter Flight Is Twitter’s First Mobile Developer Conference

Twitter announced the launch of a new (apparently annual) mobile developer conference called Twitter Flight. The news comes days after the company introduced a new buy button, which will enable users to purchase items directly from tweets. The event will take place on October 22nd at the Bill Graham Civic Auditorium in San Francisco. Twitter says it will highlight the …

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Facebook Makes It Easier For Apps To Integrate With It

Facebook announced the launch of a new set-up flow for integrating apps with Facebook, aimed at making it easier to do so. The new flow is starting to roll out today. You should be able to access it here. Over the next few weeks, it will be the default experience when integrating a new app or extending your integration to …

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Google Offers ‘Optimize For Bandwidth’ Tool

Google is offering webmasters a way to optimize their sites for bandwidth on Apache and Nginx. As the company notes, there are a lot of obstacles on the web when it comes to using less bandwidth, and sites contribute to the problem for a variety of reasons including non-minified code and images that weren’t saved for the web, to name …

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Apple Reveals Its Reasons For Rejecting Apps

Apple is now providing the most transparency it ever has when it comes to informing developers why it rejects their apps. While it could certainly be a great deal more transparent, the company has a new webpage up for “Common App Rejections,” which not only describes common reasons for rejection, but lists the top ten reasons. The top ten list …

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Yahoo Stops Development On User Interface library

Yahoo announced that it is stopping development on the Yahoo User Interface library (YUI). It’s been around since 2005, and was launched to the public the following year. The library offere developers free, open source JavaScript and CSS tools and utilities for building web apps. The company says it will no focus its efforts on the “new technology landscape”. New …

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Google Retires Web Search API Four Years After Announcement

Google announced on Friday that the Web Search API is officially retiring. The day has been coming for four years, but it is finally approaching. Google product manager Dan Ciruli writes on the company’s Developers blog: On November 1, 2010, we announced the deprecation of the Web Search API. As per our policy at the time, we supported the API …

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Facebook Adds Analytics Support To App Links

Facebook announced updates to App Links to give developers new analytics support, so they can analyze and segment mobile traffic. As you may recall, Facebook launched App Links at f8 a few months ago. It’s basically a way for mobile applications to link to content within one another. Now, developers who use the Facebook SDK will be able to use …

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