AOL announced today that its Advertising.com group has been rebranded as AOL Networks, and is aligned with its parent AOL brand. The company believes the move will help stakeholders better understand its assets.
AOL Networks CEO Ned Brody (pictured) says, “AOL Networks will continue to offer global advertising solutions that help increase yield through a rich and broad set of platforms, formats, and technologies. We have heard from many clients that there is an increasing number of systems and partners they need to do business with to accomplish their online marketing objectives. The group’s mission has always been to simplify digital advertising at scale.”
“AOL is synonymous with premium," he says. "And in the network space, there is a real need for premium experiences. With our established leadership in video, performance and now programmatic, plus AOL’s foothold in premium advertising, we are better positioned than ever to define and own a transcending solution.”
The Advertising.com brand will continue to live on under the bigger AOL Networks brand. It has a network of 596 million global unique visitors. Other AOL Networks brands like The AOL On Network, goviral, ADTECH, and Pictela, will continue to operate under their existing names.
CMO Allie Kline says, "“Given the synergies between our offerings and customers, and those of our AOL parent, it made the most sense to align the brands more closely together."
The new gateway for the AOL Networks brand is simply AOLNetworks.com. That launches today.