AOL announced the launch of a new sell-side platform called Marketplace by AdTech today.
With the offering, premium publishers can leverage AdTech's technology and AOL Networks' cross-platform ad serving platform, mange blocks and transparency settings at an inventory level, and get "high-touch client service from setup all the way through yield evaluation."
"Our goal at AOL Networks is to simplify digital advertising at scale and now, with the addition of Marketplace, publishers have a one-stop solution to manage every piece of inventory they have,” said David Jacobs, Senior Vice President, AOL Networks. “If you don’t have both supply and demand solutions, you are disadvantaged in this increasingly complex digital advertising ecosystem. With Marketplace, we give publishers a connected programmatic platform that is transparent and efficient as well as pre-loaded with demand.”
“Marketplace was built with an in-depth understanding of publisher needs – after all, we based it off of the needs of one of the largest publishers in the world: AOL,” Jacobs added. “Having partnered with thousands of premium publishers for over a decade on the buy side, we have developed significant experience and insights into how to drive demand and yield for publisher partners who are seeking to increase their revenues. We are excited to offer our Marketplace solution to drive value for our partners on a global basis.”
The announcement was made at ad:tech San Francisco by AOL CEO Tim Armstrong.